YOU DAYEON Appears in KANGOL's New Collection Photoshoot; Japan's Beauty Salon 'Ash' Team Handles Hair and Makeup
Ash, a beauty salon under Arte Genesis Group, provided hair and makeup for K-POP artist YOU DAYEON's KANGOL REWARD collaboration photoshoot, promoting beauticians' activities outside the salon.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:30 (492h 50m after Collected)
Ash Inc. (Naka-ku, Yokohama City / Representative Director and President Yujiro Osawa), a group company of Arte Genesis Inc. (Naka-ku, Yokohama City / Representative Director and President Eiyoshi Yoshimura), which operates a chain of approximately 370 beauty salons, announced that it provided hair and makeup for a photoshoot of a new collection in collaboration with 'YOU DAYEON', a K-POP artist popular among young people mainly in South Korea and Japan, and KANGOL REWARD.
YOU DAYEON and Ash's hair and makeup team have been continuously supporting her hair and makeup for event activities in Japan. Their achievements were recognized, leading to their participation in this photoshoot. In addition, she appeared at Ash's internal award event 'Ash Party 2025' (for employees and affiliates), building a trusting relationship that transcends language and culture.
At beauty salon Ash, while basing its operations on salon work, the company is expanding the active field of beauticians by actively engaging in external worksites such as artist photoshoots and events. Initiatives like this are not only an opportunity to demonstrate the technical and responsive skills cultivated through daily tasks, but also lead to individual skill improvements and inspiration for the entire team.
### Balancing Hair and Makeup Work with Salon Operations
Members of the hair and makeup team usually interact with customers through salon work, but participate in events and photoshoots with the understanding and cooperation of owners and staff. Members chosen for the team through auditions are required to have high technical improvement and responsive skills. Experiences outside the salon directly contribute to personal growth, as well as positively impacting the company internally and appealing in recruitment activities.
Moving forward, Arte Genesis will continue to create opportunities for beauticians to be active outside the salon through collaborations with artists and sponsorship activities, contributing to the diversification and value enhancement of careers in the beauty industry.
YOU DAYEON and Ash's hair and makeup team have been continuously supporting her hair and makeup for event activities in Japan. Their achievements were recognized, leading to their participation in this photoshoot. In addition, she appeared at Ash's internal award event 'Ash Party 2025' (for employees and affiliates), building a trusting relationship that transcends language and culture.
At beauty salon Ash, while basing its operations on salon work, the company is expanding the active field of beauticians by actively engaging in external worksites such as artist photoshoots and events. Initiatives like this are not only an opportunity to demonstrate the technical and responsive skills cultivated through daily tasks, but also lead to individual skill improvements and inspiration for the entire team.
### Balancing Hair and Makeup Work with Salon Operations
Members of the hair and makeup team usually interact with customers through salon work, but participate in events and photoshoots with the understanding and cooperation of owners and staff. Members chosen for the team through auditions are required to have high technical improvement and responsive skills. Experiences outside the salon directly contribute to personal growth, as well as positively impacting the company internally and appealing in recruitment activities.
Moving forward, Arte Genesis will continue to create opportunities for beauticians to be active outside the salon through collaborations with artists and sponsorship activities, contributing to the diversification and value enhancement of careers in the beauty industry.