Beauty Salon Ash Handled Hair and Makeup for 23 People at the '2026 Miss SAKE Japan Finalist Announcement'
Ash Co., Ltd., part of the Arte Group, handled the hair and makeup for 23 finalists at the '2026 Miss SAKE Japan Finalist Announcement,' supporting beauticians' skill enhancement through external stage experiences.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 22, 2026 at 05:14 (534h 18m after Collected)
Ash Co., Ltd. (Naka-ku, Yokohama / President: Yujiro Osawa), a group company of Arte Genesis Co., Ltd. (Naka-ku, Yokohama / President: Eiyoshi Yoshimura) which operates about 370 beauty salon chain stores, handled the hair and makeup for 23 finalists at the '2026 Miss SAKE Japan Finalist Announcement' held at the Foreign Correspondents' Club of Japan (Chiyoda-ku) on Saturday, March 7, 2026. While Ash has previously handled backstage duties for the Saitama tournament of 'Miss SAKE,' this is their first time participating in a stage related to the national tournament.
### ■ About Miss SAKE
Started in 2014, Miss SAKE is a project to select ambassadors who promote the charm of Japanese sake and Japanese culture both domestically and internationally. It goes beyond a simple contest, aiming to select individuals who possess an understanding of the history and culture of sake, aesthetic sense, intelligence, and international communication skills. The selected representatives participate in events and cultural projects not only in Japan but also overseas, playing a role in broadly communicating the appeal of Japanese sake culture.
In Miss SAKE, representatives selected through regional tournaments participate in the 'Miss SAKE Japan Final Selection,' which is the national tournament. The final selection for this year is scheduled to be held on Saturday, June 13, 2026.
### ■ Background of Ash's Involvement
As part of its efforts to expand the field of activity for beauticians, the Arte Group actively promotes participation in external stages beyond salon work. To date, they have created opportunities for experience in diverse settings such as beauty pageants, fashion shows, and live events, aiming to improve the technical and expressive skills of individual beauticians.
Ash has previously handled hair, makeup, and dressing for the Saitama tournament of Miss SAKE, but this is their first time participating in the national tournament's finalist announcement. Expanding their field of activity provided an opportunity that tested their adaptability and level of perfection on a stage where a higher standard is demanded.
At this event, they took charge of hair and makeup that enhanced the individuality and dignity of each contestant, supporting the creation of impressions appropriate for public appearances with styles that fused traditional Japanese elements and modern aesthetic sense. Ash will continue to promote the growth of beauticians through experiences on external stages and expand the range of value provision through beauty techniques.
**■ Event Overview**
Name: 2026 Miss SAKE Japan Finalist Announcement
Date: Wednesday, March 7, 2026
Venue: The Foreign Correspondents' Club of Japan (Chiyoda-ku)
Details: Miss SAKE Official Website https://www.misssake.org/
### ■ Backstage Scenes
### ■ About Miss SAKE
Started in 2014, Miss SAKE is a project to select ambassadors who promote the charm of Japanese sake and Japanese culture both domestically and internationally. It goes beyond a simple contest, aiming to select individuals who possess an understanding of the history and culture of sake, aesthetic sense, intelligence, and international communication skills. The selected representatives participate in events and cultural projects not only in Japan but also overseas, playing a role in broadly communicating the appeal of Japanese sake culture.
In Miss SAKE, representatives selected through regional tournaments participate in the 'Miss SAKE Japan Final Selection,' which is the national tournament. The final selection for this year is scheduled to be held on Saturday, June 13, 2026.
### ■ Background of Ash's Involvement
As part of its efforts to expand the field of activity for beauticians, the Arte Group actively promotes participation in external stages beyond salon work. To date, they have created opportunities for experience in diverse settings such as beauty pageants, fashion shows, and live events, aiming to improve the technical and expressive skills of individual beauticians.
Ash has previously handled hair, makeup, and dressing for the Saitama tournament of Miss SAKE, but this is their first time participating in the national tournament's finalist announcement. Expanding their field of activity provided an opportunity that tested their adaptability and level of perfection on a stage where a higher standard is demanded.
At this event, they took charge of hair and makeup that enhanced the individuality and dignity of each contestant, supporting the creation of impressions appropriate for public appearances with styles that fused traditional Japanese elements and modern aesthetic sense. Ash will continue to promote the growth of beauticians through experiences on external stages and expand the range of value provision through beauty techniques.
**■ Event Overview**
Name: 2026 Miss SAKE Japan Finalist Announcement
Date: Wednesday, March 7, 2026
Venue: The Foreign Correspondents' Club of Japan (Chiyoda-ku)
Details: Miss SAKE Official Website https://www.misssake.org/
### ■ Backstage Scenes