ARLUIS DRESS Announces New Collection 'The Royal Line' – Actress Ayane Embodies Four Dress Stories

ARLUIS Wedding Co., Ltd. (Headquarters: Meguro-ku, Tokyo; CEO: Kento Sato), a company specializing in resort wedding services, announces the launch of 'The Royal Line by ARLUIS DRESS' under its original bridal brand 'ARLUIS DRESS (アールイズ・ドレス).' This campaign introduces four distinct dress stories tailored for mature women, offering a new dress line that celebrates individual beauty beyond age and conventional norms.

The Inspiration Behind The Royal Line

ARLUIS DRESS believes that beauty cannot be universally defined by age or life stage, but is instead rooted in the personal choices a woman makes throughout her life. A wedding dress is meant to adorn one of life’s most special moments. Yet, the reasons for wearing a dress, the timing, and the very essence of beauty differ from person to person. For this reason, ARLUIS DRESS introduces 'The Royal Line'—a new dress collection that shines a light on the delicacy, strength, and cultivated beauty within women—under the concept of 'Choosing Beauty. Wearing Beauty.' We aim to transform the experience of wearing a dress from merely being 'attire for a special day' into a meaningful choice that affirms one’s life journey and allows today’s self to shine beautifully.

The Four Dress Stories of The Royal Line

Each dress carries a unique form of beauty and a narrative. The wedding dresses are named with floral motifs, expressing elegance and femininity. Meanwhile, the two colored dresses feature names personally chosen by actress Ayane, reflecting her emotions and worldview. The stories behind each dress name will intertwine with the wearer’s own sensibilities, completing a new personal narrative.

#1 Embrace Beauty, in Your Own Way

A dress that suits a woman who knows both poised strength and gentle femininity.

A mermaid silhouette that embodies confidence—wearing today’s self with grace.

Rulea

#2 Wear Destiny, on Your Own Terms

Effortlessly transcending the fixed notion that 'it must be white.'

Named after a jet-black gemstone, this dress expresses inner nobility and unwavering strength.

A dress to wear strength, allure, and freedom—all as expressions of your true self.

Jedia

#3 Embrace Cuteness, Now That You’re Grown

You don’t have to give up on 'cute'—but sweetness alone isn’t enough.

A V-neck that beautifully frames the décolletage, creating a sophisticated yet relaxed elegance for the modern woman.

A princess for grown-ups, choosing based not on age, but on whether she loves herself.

Lis

#4 Entrust My Passion to This Color

A dress inspired by the 'Goddess of the Forest.'

Choosing a color that makes your heart race—not to please others, but for yourself.

This is the choice to live authentically. Elegant without being flashy, radiating natural beauty.

Leafia

Launch Commemoration Special Offer

To celebrate the launch of 'The Royal Line,' customers who book a qualifying dress will receive a special discount of 100,000 JPY off the rental fee.

We invite you to discover the perfect dress to mark your new beginning—don’t miss this opportunity.

### Campaign Period

June 18, 2026 (Thu) – August 31, 2026 (Mon)

### Offer Details

- Qualifying dresses from 'The Royal Line' - 100,000 JPY discount off rental fee

### Eligibility

Customers who newly finalize their attire booking on or after June 18, 2026.

*Photo weddings are not eligible.

Message from Ayane

Having delivered countless 'congratulations' and worn the white veil many times as an actress,

I realize that, over the years, I began to see wearing a dress not as an exciting, unknown experience,

but as just another familiar scene.

For me, a wedding dress was once a beautiful yet constricting 'armor'—a symbol of fulfilling a dream. But ARLUIS taught me the choice of 'freedom'—to love myself as I am, to breathe freely, to dance with the wind. When I felt the sincere prayers woven into every stitch by the creators, a quiet revolution stirred deep within me.

It’s a kind of magic that transforms the years I’ve lived into pure beauty.

Not striving to be someone I’m not, but shining most lightly and authentically as I am, right now.

What begins here is not a story for someone else, but a celebration of pride in the path I’ve chosen for myself. Meeting ARLUIS has once again changed the color of the sky in my world. — Ayane

Ayane | Actress

Born March 17, 1988.

Made her debut as the lead in the film 'Mihonoki Agricultural High School Equestrian Club' (2008), winning the Hochi Film Award for Best Newcomer the same year and the Japan Academy Prize for Best New Actor the following year. Active in films, dramas, and stage performances, she moved to the U.S. alone in 2013 to study at the New York Film Academy, refining her acting and expanding her expressive range.

In 2023, she starred in a Hollywood production. Skilled in action scenes using her flexible body, trained through horseback riding, yoga, and classical ballet. With a performance style blending sensitivity and strength, she continues to expand her career both in Japan and internationally as an actress and artist.

Product Details

- Sales Locations: ARLUIS DRESS flagship stores

- The Royal Line official page: https://www.arluis.com/dress/theroyalline/

- Rental Prices:

Rulea: 606,000 JPY

Jedia: 356,000 JPY

Lis: 426,000 JPY

Leafia: 356,000 JPY

*Fittings require prior reservation.

*Available exclusively to customers planning a wedding with ARLUIS Wedding.

*Availability may vary by store or wedding venue.

Company Overview

- Company Name: ARLUIS Wedding Co., Ltd.

- Established: October 10, 2003

- Headquarters: 2F, KN Daikanyama, 1-1-71 Nakameguro, Meguro-ku, Tokyo 153-0061

- Representative: CEO Kento Sato

- Business Activities: Planning and operation of domestic and international resort weddings

Planning of travel for domestic and international resort weddings

Planning and operation of weddings at arranged venues

Planning and sales of video products

Guided by the mission 'Happiness Around the World,' ARLUIS Wedding plans and operates weddings at resort destinations worldwide and in Japan. Under the concept 'Even the Wind Becomes a Memory,' the brand specializes in overseas weddings in Hawaii and Guam, and domestic resort weddings in Okinawa.