Birth of 'ARIKASR', a Skincare Brand Using Wakan Plants from Genkai Town, Saga; Adopted by Mitsukoshi Isetan Hometown Tax

ARIKA (Genkai Town, Saga Prefecture) has announced that its skincare brand 'ARIKASR' serum has been adopted into the Mitsukoshi Isetan hometown tax return program. This product features a formulation combining Wakan (herbal) plant 'Toki' grown in Genkai Town with the beauty ingredient 'Fullerene', supporting aging care while remaining gentle on sensitive skin. The brand was launched by female entrepreneur Yuka Tomoda, a native of Genkai Town who returned to her hometown from Fukuoka due to the COVID-19 pandemic. By fusing regional bounty with science, the brand aims to develop skincare products across the country that focus on the skin's inherent beauty. This project was selected for the 'SAGAn BEAUTY Business Model Building Support Program 2025' (contracted company: The Saga Bank, Ltd.) promoted by Saga Prefecture. ## ARIKASR Wakan Serum An aging care serum formulated with Fullerene (skin conditioning ingredient) and Wakan plant 'Toki' (moisturizing ingredient). - Contains Fullerene and has acquired the 'Fullerene Mark', providing a superior skincare experience with carefully selected concentration. - Formulated with 'Toki' carefully grown in Genkai Town, Saga Prefecture, bringing the blessing of the earth to daily skincare. ## Product Development with Local Farmers The developer visited Toki fields multiple times to work alongside local farmers. By engaging in dialogue with producers, the brand realized commercialization that leverages the appeal of Genkai-grown Toki. ## About Mitsukoshi Isetan Hometown Tax - Start Date: April 14, 2026 - URL: https://mifurusato.jp/item_list.html?teikyo=ARIKA - Return Gift Name: Wakan Serum ## Brand Story ARIKASR is skincare designed to highlight 'inherent beauty'. The brand believes cosmetics are 'tools to make life positive'. It began from founder Yuka Tomoda's personal journey of facing her own skin issues. After repetitive trials and errors to find what the skin truly needs, she reached the fusion of natural power and science. It is a challenge to incorporate 'Wakan plant Toki', grown without pesticides in cooperation with local farmers in Genkai Town, into skincare. ## Why Customers Choose Us 1. Leads to plump, hydrated, firm, and glossy skin. 2. Designed for time-saving care with a smooth, quickly absorbing texture. 3. Serves as both a full-scale serum and an easy all-in-one product. 4. Gentle aging care that supports skin needs while being considerate of delicate skin. ## About SAGAn BEAUTY Business Model Building Support Program 2025 An initiative by Saga Prefecture aiming to cluster the cosmetic industry focused on beauty and health. It provides hands-on support for business models for companies within the prefecture to aim for business expansion and continuity.