[LAGOM] The bitter splash of lime is exhilarating! LAGOM's face wash items, which prepare the skin for a clean feel, are now available in limited quantities with a sophisticated fresh lime soda-like fragrance.

From LAGOM, a Korean skincare brand,

The brand's #1 popular morning facial cleanser, "Gel to Water Cleanser," which can be quickly washed off with a water-like gel, and

The "Micro Foam Cleanser," a night facial cleanser that removes makeup dirt with a rich, whipped cream-like foam, will be available in limited quantities from Monday, May 11, 2026, in a refreshing lime and herb scented version.

Gel to Water Cleanser (FL) (Morning Face Wash) 220mL 2,310 Yen (Tax Included)

Achieve moisturized skin with clear comfort.

Enjoy a fresh morning cleanse with an exhilarating burst of lime fragrance.

This gel-type morning face wash effectively lifts and removes sebum and dirt that has surfaced on the skin overnight. When spread on the skin with a refreshing scent of freshly squeezed lime and fresh herbs, its light texture quickly transforms into water, leaving the skin feeling clean and refreshed. Formulated with "AQUALICIA®*", an ingredient focused on the skin's moisture retention, it leads to smooth, moisturized skin after washing. It can also be used as a light makeup remover at night.

POINT 1. Time-saving! Simple Steps

Simply spread on dry skin and rinse off. It's a quick, foam-free, time-saving face wash, just like washing with water. If you apply skincare or makeup in the morning without cleansing your skin, it can lead to skin problems. LAGOM's Gel to Water Cleanser effectively removes sebum dirt that cannot be removed by just washing with water, while leaving the skin moisturized after washing. It can be used by people with a wide range of skin types, including dry, oily, and sensitive skin.

POINT 2. Pliant Gel Transforms into a Moist Water Type

If it were water from the beginning, it would be difficult to spread on the skin and drip. If it remained a gel, it would stay on the skin for a long time, taking time to rinse off. LAGOM's Gel to Water Cleanser overcomes these drawbacks. There's a reason for its transformation from gel to water.

POINT 3. Cleanses Sensitive Skin with a Fresh Feel

By adopting a water-based formula + naturally derived surfactants, sensitive skin can be gently cleansed. Furthermore, "AQUALICIA®*", an ingredient focused on the skin's moisture retention, leads to healthy skin and stops the vicious cycle of cleansing that dries out the skin.

Key Ingredients

◯AQUALICIA®*: Supports the skin's moisture retention.

◯Sapindus Mukorossi Fruit Extract: Regulates skin condition.

◯Saponaria Officinalis Leaf Extract: Regulates skin condition.

【How to Use】

Take a cherry-sized amount, spread it over the entire dry face (excluding eyes and mouth), gently massage to lift dirt, then rinse thoroughly with lukewarm water.

【All Ingredients】

Water, DPG, PEG-6 Caprylic/Capric Glycerides, Glycerin, Polyglyceryl-4 Caprate, 1,2-Hexanediol, Portulaca Oleracea Extract, Saponaria Officinalis Leaf Extract, Hydrolyzed Vegetable Protein, Maltodextrin, Sapindus Mukorossi Fruit Extract, Urea, Carbomer, PEG-60 Hydrogenated Castor Oil, Tromethamine, Chlorphenesin, BG, EDTA-2Na, Citrus Aurantifolia (Lime) Fruit Extract, Fragrance

*Hydrolyzed Vegetable Protein, Maltodextrin / Both are moisturizing ingredients

Micro Foam Cleanser (FL) (Face Wash/Makeup Remover) 150mL 2,200 Yen (Tax Included)

Cleanses by enveloping with micro-bubbles.

A cleansing foam with an exhilarating lime fragrance.

This blissful cleanser washes with a rich, fine foam, much like whipped cream. It thoroughly entraps and removes not only makeup residue but also pore impurities and waste products. Formulated with "AQUALICIA®*", an ingredient focused on the skin's moisture retention, it leaves the skin moisturized after washing. Double cleansing is not required. It has a refreshing and sophisticated scent of freshly squeezed lime and fresh herbs.

POINT 1. Micro-bubbles that don't miss pore dirt

Fluffy micro-bubbles, combining the smoothness of whipped cream with the cleansing power of clay powder, thoroughly remove fine impurities such as pore dirt.

POINT 2. Gently removes dirt while protecting sensitive skin

By adopting naturally derived cleansing agents, we have focused on achieving both high cleansing power and gentleness to the skin. The skin remains moisturized after washing, maintaining its protective barrier.

POINT 3. Healthy skin with every wash

"AQUALICIA®*", an ingredient focused on the skin's moisture retention, leads to healthy skin and stops the vicious cycle of cleansing that dries out the skin.

Key Ingredients

◯AQUALICIA®*: Supports the skin's moisture retention.

◯Sapindus Mukorossi Fruit Extract: Regulates skin condition.

◯Saponaria Officinalis Leaf Extract: Regulates skin condition.

【How to Use】

Wet hands and face, take a cherry-sized amount, lather sufficiently until a rich foam is formed, then gently massage it into the skin. Pay special attention to the T-zone and around the nostrils. Afterwards, rinse thoroughly with lukewarm water and proceed with your usual skincare routine such as toner. Double cleansing is not required. For point makeup, we recommend using a dedicated remover.

【All Ingredients】

Water, Stearic Acid, Glycerin, Lauric Acid, PEG-32, Potassium Hydroxide, Glyceryl Stearate, Myristic Acid, Cocamidopropyl Betaine, BG, Potassium Cocoyl Glycinate, Saponaria Officinalis Leaf Extract, Hydrolyzed Vegetable Protein, Maltodextrin, PEG-100 Stearate, Sodium Chloride, Hydroxyacetophenone, Hydroxyethyl Urea, Caprylyl Glycol, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Sodium Benzoate, 1,2-Hexanediol, Urea, Sapindus Mukorossi Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Fragrance

*Hydrolyzed Vegetable Protein, Maltodextrin / Both are moisturizing ingredients

【Retailers】

Physical Stores: Loft, Plaza, @cosme store, Shop In, Tokyu Hands, etc.
※Some stores may not carry all products.
Online: Qoo10 Official Store, Rakuten Official Store, Amazon

【LAGOM Official SNS】
Facebook: lagom.tokyo
Instagram: @lagom_tokyo
X (Twitter): @LAGOM_Tokyo

【Company Profile】
Company Name: Ariel Trading Co., Ltd.
Head Office: 3F, 3-35-8 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative Director: Keisuke Hirano
Capital: 25 million yen
https://www.arieltrading.co.jp/