Arflex Japan Announces Lounge Chair Fabric Upgrade Campaign Starting May 14
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 02:50
- 🔍 Collected: May 11, 2026 at 18:02
- 🤖 AI Analyzed: May 16, 2026 at 03:01 (104h 59m after Collected)
Arflex Japan will host the "Lounge Chair Fabric Up Campaign" across its four direct stores from May 14 to June 30, 2026. Customers purchasing eligible lounge chairs can upgrade their choice of over 200 fabric types by one rank at no extra cost, or by two ranks when coordinating with multiple products. The campaign highlights lounge chairs as essential "personal sofas" for individual relaxation. A special talk event featuring Yuka Shimoda, Project Director of Modern Living magazine, will also be held at the Tokyo store on May 24 to discuss interior styling with lounge chairs.