"Towards a Future Where 'Good for Skin' Also Means 'Good for Earth' in Skincare" - Aetās Skincare Brand's April Dream, Achieving Both Environmental Consideration and Proven Efficacy

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release is the dream of "aretisme Inc."

■ Our Dream

Aetās, a skincare brand developed by aretisme Inc., aims to "contribute to the global environment through skincare." Skincare is something many people do routinely every day. Because it is as indispensable to modern people as food, we believe that "what we choose" has the power to change the future environment.

Unconstrained by market demand, cost balance, or development period in cosmetics development, as a small brand, we pursue "uncompromising product creation for both skin and Earth," realizing a society where the beauty of people and the Earth can be sustained by combining environmental consideration with a high-quality skincare experience.

■ Achieving both "Good for Skin" and "Good for Environment"

We believe that environmentally friendly skincare should not be "gentle but insufficient." Cosmetics must first and foremost be valuable to the skin. We value the idea that "if you choose what's good for your skin, you will ultimately contribute to the environment."

Therefore, we have pursued both comfort for the skin and a satisfying user experience. For our skincare items, we have achieved a natural origin index of over 90% (※1), incorporating ingredients that consider environmental and safety aspects, and improving the recyclability of our packaging, thus engaging in product creation that considers both skin and environment.

■ Less is more. The "Less-is-more" Philosophy

Aetās skincare carefully selects only what is truly necessary for the skin. Simple yet highly functional ingredients keep the skin healthy, bringing out its moisture and beauty. The product lineup consists of three basic items: a cleansing oil that doesn't require double cleansing, a lotion, and an emulsion, along with a booster serum for dullness care – a simple configuration that reduces skin burden and also reduces resource usage.

■ Initiatives to Turn Skincare into a "Cycle"

Aetās is committed to reducing environmental impact not only in its products but also in raw materials, containers, manufacturing, and distribution.

【Commitment to Materials】

・Formulation design with over 90% natural origin index (※1)

・Free from 22 ingredients of petroleum origin or those suspected of posing a burden on the skin environment (※2)

【Packaging Design Based on Circularity】

・Uses 100% recycled PET material bottles, designed for easy monomaterial recycling

・Outer packaging materials made from FSC certified paper and recycled paper

【Environmental Consideration in Manufacturing Process】

・Unique technology enabling manufacturing at room temperature and in a short time, reducing energy consumption

・Development policy against animal testing (cruelty-free)

【Optimization of Transport Efficiency】

・Square bottle design reduces space loss during transport

・Optimization of packaging materials reduces CO2 emissions

【Mechanism to Give Back to the Environment with Every Use】

・One tree planted + 10 plastic bottles collected for every product purchased

・1% of sales donated to environmental protection organizations Keywords: April Dream, Skincare, Clean Beauty, Basic Cosmetics, Circular Beauty, Ethical Cosmetics, Additive-free Cosmetics, Sustainable, Genderless Cosmetics, SDGs