Towards a Future Where 'Good for Skin' is Also 'Good for Earth': April Dream of Aetās, a Skincare Brand Balancing Environmental Consideration and Proven Efficacy

Our company supports April Dream, an initiative to make April 1st a day to share dreams. This press release represents the dream of 'aretisme Inc.' ■ Our Dream Aetās, the skincare brand developed by aretisme Inc., aims to 'contribute to the global environment through skincare.' Skincare is something many people do every day as a matter of course. Precisely because it is as essential to modern life as food, we believe that 'what we choose' has the power to change the future environment. Without being constrained by factors such as market demand, cost balance, or development period in cosmetic development, we, as a small brand, pursue 'uncompromising craftsmanship for both skin and earth.' By achieving both environmental consideration and a high-quality skincare experience, we will realize a society where the beauty of people and the planet is sustained. ■ Balancing "Good for Skin" and "Good for Environment" We believe that environmentally friendly skincare should not be "gentle but unsatisfying." Cosmetics must first and foremost be valuable for the skin. We value the idea that "if you choose what's good for your skin, you will ultimately contribute to the environment." Therefore, we have pursued both comfort for the skin and a satisfying user experience. For our skincare items, we achieve a natural origin index of 90% or more (※1), and we are committed to manufacturing that considers both skin and environment, such as ingredient formulations that prioritize environmental safety and increased recyclability of packaging. ■ Less is More: Our Philosophy Aetās skincare carefully selects only what is truly necessary for the skin. Simple yet highly functional ingredients promote healthy skin, bringing out its moisture and beauty. The product lineup consists of a simple configuration: three basic items—a cleansing oil that doesn't require double cleansing, a lotion, and a moisturizer—and a serum for dullness care. This not only reduces the burden on the skin but also minimizes resource consumption. ■ Transforming Skincare into "Circulation": Our Initiatives to Date Aetās is committed to reducing environmental impact not only in the products themselves but also throughout the entire process, from raw materials and containers to manufacturing and distribution. [Commitment to Ingredients] ・Formulation design with a natural origin index of 90% or more (※1) ・Exclusion of a total of 22 ingredients of petroleum origin or those with potential burden on the skin environment (※2) [Circular Packaging Design] ・Adoption of 100% recycled PET material for bottles, designed for easy recycling (monomaterial design) ・Exterior packaging materials using FSC certified paper and recycled paper [Environmental Consideration in Manufacturing Process] ・Reduction of energy consumption through proprietary technology that allows manufacturing at room temperature and in a short time ・Development policy of not conducting animal testing (cruelty-free) [Optimization of Transportation Efficiency] ・Reduction of space loss during transportation through square bottle design ・Reduction of CO2 emissions through optimization of packaging materials [Mechanism to Give Back to the Environment with Each Use] ・For every product purchased, one tree is planted + 10 plastic bottles are collected ・1% of sales are donated to environmental protection organizations (1% for the Planet) ■ Future Outlook Aetās will continue to develop base products that prepare the skin's foundation through daily skincare. At the same time, we want to change the very criteria for choosing skincare. We aim for a society where the feeling of "I choose this because it's good" naturally leads to choices that are gentle on both people and the environment, making it a norm rather than an exception. Aetās will spread this new value, where the daily act of skincare effortlessly contributes to the planet. ■ Product Lineup ・The Cleanser (Cleansing Oil) 200mL ・The Lotion (Toner) 200mL ・The Moisturizer (Emulsion) 50mL ・The Serum (Pre-serum) 50mL --- ※1 Natural origin index includes water. Based on ISO16128 international standards, it is the ratio of naturally derived ingredients to all ingredients in the product. ※2 Preservatives (parabens), synthetic fragrances/essential oils, ethanol, mineral oil, UV absorbers, colorants, petroleum-based surfactants, animal-derived ingredients (excluding whey/milk), genetically modified plant-derived ingredients, organic solvents (such as acetone), retinol, sulfate compounds (such as Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Ammonium Laureth Sulfate), phthalates, benzalkonium chloride, ethylenediaminetetraacetic acid (EDTA), butylhydroxyanisole (BHA) / dibutylhydroxytoluene (BHT) / toluene, ethanolamines (MEA/DEA/TEA), hydroquinone, methylisothiazolinone / methylchloroisothiazolinone, triclosan / triclocarban, aluminum powder, resorcinol. ※3 Ratio of recycled material weight used in containers and boxes. aretisme Inc. Aetās Official EC Site: https://aetasofficial.com/ Rakuten Official EC Site: https://www.rakuten.co.jp/aetas/ Qoo10 Official Shop: https://www.qoo10.jp/shop/aetas Instagram Account: https://www.instagram.com/aetas_official/ X Account: https://twitter.com/Aetas_official Facebook Account: https://www.facebook.com/aetas.official YouTube Account: https://www.youtube.com/@aetas_official TikTok Account: https://tiktok.com/@aetas_official Company Name: aretisme Inc. Head Office Location: Aoyama Tower Place 8F, 8-4-14 Akasaka, Minato-ku, Tokyo Business Activities: Manufacturing and sales of cosmetics, import/export and sales of daily necessities, planning, research, and consulting services related to public relations, advertising, promotion, and marketing. HP: https://www.aretisme.co.jp/