He has talent, but he's unknown. A construction company's actor-president launches "non-ad-like advertising"—

He's been an actor for 17 years... but almost no one knows him.

This struggling actor, while managing a construction company and consulting for other firms, realized something: the challenge of "wanting to convey but not reaching" isn't just limited to actors.

Even when companies post on social media, the response is weak. Recruitment ads don't attract people. The quality of products isn't communicated—companies face the same wall.

From that realization, the vertical short drama project "Tateyoko Cinema" was born.

It provides a stage for actors to challenge themselves. It offers companies a way to communicate that won't be skipped. It connects these two challenges through storytelling.

■ About Representative Kyota Ito

17 years of acting experience. Representative Director of AremoCoremo Co., Ltd., a construction company.

While continuously appearing in plays, dramas, and commercials, he has seen both those who pursue their dreams and those who give up.

With both a player's perspective and a manager's perspective, he believed he could stand between entertainment and business.

"Perhaps the era has come where unknown actors can thrive. It might be a misunderstanding, but I decided to give it a try. I want to deliver 'non-ad-like advertising.' The era has arrived where major companies are also successively entering the market, creating their own short dramas."

■ Background—Two Challenges

Currently, many actors, despite having talent and passion, lack opportunities to perform and are giving up on their dreams.

On the other hand, companies face the challenge of their intended value not reaching audiences in an era where ads are highly likely to be skipped. No matter how good something is, if it doesn't reach, it's as if it doesn't exist.

Having worked as an actor, managed beauty salons, and done consulting, he realized the challenges in both the business and entertainment industries and wanted to connect them.

■ Corporate Challenges Solved by Tateyoko Cinema

We provide solutions in the form of stories for companies facing these challenges:

Posting on social media, but with weak response

Recruitment ads are not resonating

The quality of products/services is not being communicated

Corporate philosophy exists but is not reaching outside the company

We don't just offer production. We propose plans tailored for recruitment and purchasing that fit your company.

Transforming advertising costs from "consumption" to "content that remains as an asset."

■ Achievements and Partners

Collaboration with companies is already underway, with a tie-up decided with a company expanding its stores primarily in the Kansai region. The first short drama is scheduled for release in April 2026.

We are currently recruiting initial partner companies (limited to 5 companies).

■ Production System

Yuki Arai, who handles a wide range of video production for films, TV programs, and commercials, joins as a co-operator. He and representative Kyota Ito shared theater activities about 12 years ago. The two, who have walked separate paths in production and business, are teaming up again to realize "entertainment that doesn't end with the work."

Actors and staff will work together with all their might.

■ Cast

Taiki Shima: While continuing to work as an actor, he returned to the path of expression after various life experiences, including working as a civil servant. He is challenging video productions with his realistic emotional expression as his weapon. His background is interesting.

Umi Shirakawa: An actress based in Kansai. She has gained experience in various fields such as short dramas and commercials, expanding her range of expression. Her inherent charm brightens up the set.

From these two, from unknown to seen...
Please watch their journey.

■ Future Outlook

Tateyoko Cinema aims to establish a new value creation model that integrates entertainment and business, by circulating actor training, video production, and co-creation with companies, starting from short drama production.

■ Seeking Corporate Partners

We are looking for companies that want to convey their product/service PR, recruitment branding, and corporate value as a "story." Please feel free to contact us for a 30-minute online meeting.

Let's create dramas. Let's deliver your message. To your employees! To your customers!

Inquiry Form

https://docs.google.com/forms/d/1stKMJ2xrweAXVn2UKIVdK42Wp-CodphWBGZ776vDS0g/edit?pli=1


■ Official SNS

X (Twitter): https://x.com/kyota_PR

Instagram: https://www.instagram.com/tateyokocinema
TikTok:https://www.tiktok.com/@tateyokocinema

Youtube:https://www.youtube.com/@tateyokocinema