We Have the Ability. But We Are Unknown. The 'Non-Ad-Like Ad' Launched by an Actor-President of a Construction Company --
Kyota Ito, an actor and president of a construction company, launched the vertical short drama project 'Tateyoko Cinema' to solve corporate PR issues and provide acting opportunities.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:10
- 🔍 Collected: April 1, 2026 at 13:39 (18h 29m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 08:21 (474h 42m after Collected)
I have been acting for 17 years... but almost no one knows me.
There is something that such an unpopular actor realized while managing a construction company and consulting for other companies.
The problem of 'wanting to convey something but it doesn't reach' is not just a story for actors.
Even if you post on social media, the response is weak. Even if you place a recruitment ad, nobody comes. The quality of the product is not conveyed——Companies are hitting the same wall.
The vertical short drama project 'Tateyoko Cinema' was born from that realization.
Providing actors with a place to challenge themselves. Providing companies with messages that are not skipped. Connecting these two issues through a story.
■ About Representative Kyota Ito
17 years of experience as an actor. Representative Director of AremoCoremo Co., Ltd., a construction company.
While continuing to appear in stage plays, dramas, and commercials, he has seen both those who continue to chase their dreams and those who quit.
A perspective as a player and a perspective as a business manager. He felt that precisely because he is a person who has both, he can stand between entertainment and business.
"The era where unknown actors can play an active role might have come. It might be a misunderstanding, but I thought I'd give it a try. I want to deliver advertisements that don't look like advertisements." Major companies are also beginning to enter the market one after another, and the era of companies making their own short dramas has arrived.
■ Background - Two Issues
Currently, many actors, despite having talent and passion, are not blessed with opportunities to perform and are giving up on their dreams.
On the other hand, in an era where advertisements have a high probability of being skipped, companies also face the issue that the value they want to convey does not reach its destination. No matter how good something is, it is the same as not existing if it does not reach anyone.
Because he has worked in hair salon operations, consulting, and other jobs while acting, he was able to notice and wanted to connect the issues of these two industries: business and entertainment.
■ Corporate issues that Tateyoko Cinema solves
We provide solutions in the form of stories for companies facing the following issues:
- Posting on social media, but the response is weak
- Placing recruitment ads, but they don't resonate
- The quality of products and services is not conveyed
- Having a corporate philosophy, but it doesn't reach outside the company
What we provide is not just production. We will propose plans for recruitment and purchasing that fit the company.
## Turning advertising expenses from 'consumption' into 'content that remains as an asset.'
■ Track Record / Partners
Collaboration with companies is already progressing, and a tie-up with a company expanding stores mainly in the Kansai region has been decided. The first short drama is scheduled to be released in April 2026.
We are currently recruiting initial partner companies (limited to 5 companies).
■ Production Structure
Yuki Arai, who has handled a wide range of video productions such as movies, TV programs, and commercials, participates as a co-manager.
He and the representative Kyota Ito shared theatrical company activities about 12 years ago. The two, who have walked their respective paths of production and business, team up again to realize 'entertainment that doesn't end as just a work.'
Actors and staff members will go all out to launch this.
■ Cast
Taiki Shima: While continuing his activities as an actor, he has returned to the path of expression after experiencing various walks of life such as a civil servant. He is challenging video works armed with realistic emotional expressions. His background is interesting.
Umi Shirakawa: Based in Kansai
There is something that such an unpopular actor realized while managing a construction company and consulting for other companies.
The problem of 'wanting to convey something but it doesn't reach' is not just a story for actors.
Even if you post on social media, the response is weak. Even if you place a recruitment ad, nobody comes. The quality of the product is not conveyed——Companies are hitting the same wall.
The vertical short drama project 'Tateyoko Cinema' was born from that realization.
Providing actors with a place to challenge themselves. Providing companies with messages that are not skipped. Connecting these two issues through a story.
■ About Representative Kyota Ito
17 years of experience as an actor. Representative Director of AremoCoremo Co., Ltd., a construction company.
While continuing to appear in stage plays, dramas, and commercials, he has seen both those who continue to chase their dreams and those who quit.
A perspective as a player and a perspective as a business manager. He felt that precisely because he is a person who has both, he can stand between entertainment and business.
"The era where unknown actors can play an active role might have come. It might be a misunderstanding, but I thought I'd give it a try. I want to deliver advertisements that don't look like advertisements." Major companies are also beginning to enter the market one after another, and the era of companies making their own short dramas has arrived.
■ Background - Two Issues
Currently, many actors, despite having talent and passion, are not blessed with opportunities to perform and are giving up on their dreams.
On the other hand, in an era where advertisements have a high probability of being skipped, companies also face the issue that the value they want to convey does not reach its destination. No matter how good something is, it is the same as not existing if it does not reach anyone.
Because he has worked in hair salon operations, consulting, and other jobs while acting, he was able to notice and wanted to connect the issues of these two industries: business and entertainment.
■ Corporate issues that Tateyoko Cinema solves
We provide solutions in the form of stories for companies facing the following issues:
- Posting on social media, but the response is weak
- Placing recruitment ads, but they don't resonate
- The quality of products and services is not conveyed
- Having a corporate philosophy, but it doesn't reach outside the company
What we provide is not just production. We will propose plans for recruitment and purchasing that fit the company.
## Turning advertising expenses from 'consumption' into 'content that remains as an asset.'
■ Track Record / Partners
Collaboration with companies is already progressing, and a tie-up with a company expanding stores mainly in the Kansai region has been decided. The first short drama is scheduled to be released in April 2026.
We are currently recruiting initial partner companies (limited to 5 companies).
■ Production Structure
Yuki Arai, who has handled a wide range of video productions such as movies, TV programs, and commercials, participates as a co-manager.
He and the representative Kyota Ito shared theatrical company activities about 12 years ago. The two, who have walked their respective paths of production and business, team up again to realize 'entertainment that doesn't end as just a work.'
Actors and staff members will go all out to launch this.
■ Cast
Taiki Shima: While continuing his activities as an actor, he has returned to the path of expression after experiencing various walks of life such as a civil servant. He is challenging video works armed with realistic emotional expressions. His background is interesting.
Umi Shirakawa: Based in Kansai