Report on Patent Application for CRM Business Model

【Announcement Summary】

Arcuss Japan Co., Ltd. (CEO: Nobuhiro Matsubara, Location: Yodogawa-ku, Osaka City, Osaka Prefecture) announces that on June 30, 2026, it filed a patent application for the "CRM4.0 Relationship Asset Engine," a final theory (business model) for CRM that quantifies and assets the relationship between users and their targets using AI.

We will also be holding a special campaign to commemorate this patent application, so please read on.

Application Number (Patent Application): Tokugan 2026-122904 Reference Number: AJ1001T00 IPC Classification: G06Q 50/12

1. Background and Challenges of the Invention

Conventional CRM (Customer Relationship Management) systems have been limited to recording and managing "what was done," such as purchase history, contact history, and browsing history. There has not been a sufficient mechanism to quantify and accumulate the psychological and social connections formed between users and their targets, such as trust, empathy, willingness to support, and affection.

In particular, in relationships between creators and fans, companies and customers, educators and learners, and local organizations and supporters, it has been difficult to grasp the depth of the relationship and its future growth potential solely based on the number of contacts or purchase history. Furthermore, there was a lack of a foundation for comprehensively evaluating emotional state, empathy, support history, and response history, and for continuously accumulating, learning from, and utilizing the results.

This invention provides a new information processing architecture that quantifies, accumulates, and utilizes the relationship itself as an "asset" to solve these challenges.

2. Overview of the Invention

This invention, "Information Processing System, Information Processing Method, and Program," is an information processing system that evaluates, accumulates, and utilizes the relationship between users and their targets. This system consists of the following main components:

Evaluation Engine (5 Quantitative Indicators)

Quantifies relationships multidimensionally using the following 5 indicators.

Evaluation Engine (5 Quantitative Indicators)

Integrated Evaluation by Relationship Asset Value (RA)

Integrated Evaluation by Relationship Asset Value (RA)

Major Functional Components

Acquisition Unit (10): Acquires diverse behavioral information such as video, audio, images, comments, support, purchases, and community participation.

Relationship Information Generation Unit (20): Calculates R from behavioral information (Relationship Stages: Awareness → Interest → Empathy → Support → Fan → Community → Co-creation).

Evaluation Unit (30): Generates H through emotional analysis and video analysis (Happiness, Healing, Inspiration, Empathy, Trust, Willingness to Support).

Discomfort Determination Unit (40): Quantifies and controls inappropriate content such as abusive language, slander, incitement to flame wars, and content unsuitable for children as N.

Commemorative Information Generation Unit (50): Automatically extracts the best moments based on the M value → Automatically generates commemorative albums, collages, and commemorative emails.

Behavior Generation Unit (60): Proposes optimal next actions (invitations, purchase suggestions, sending thanks, etc.) for fan stages and relationship deepening based on A.

Relationship Asset Generation Unit (70): Generates RA values and accumulates them chronologically in the Relationship Asset Storage Unit (100).

Learning Unit (80): Uses accumulated data to update machine learning models → Continuously improves proposal accuracy.

Multilingual Conversion Unit (110): Multilingual empathetic conversion that maintains emotional and cultural nuances (accuracy managed by conversion quality score E).

3. Technical Features and Novelty

Differences from Conventional CRM

Comparison Item

Conventional CRM

This Invention (CRM4.0)

Evaluation Target

Purchase/Contact History (Behavioral Records)

Depth of Relationship, Emotion, Empathy, Affection (Assetization)

Emotional Evaluation

None (Text-based sentiment analysis, etc.)

Quantified multidimensionally as Human Value H

Safety Management

Handled by separate systems

Automatic control with embedded discomfort correction value N

Commemorative Generation

None

Automatic extraction and commemoration of best moments with M value

Next Action Proposal

Manual settings/Rule-based

AI automatic proposal by RA/Learning Unit

Multilingual Support

Machine Translation (without emotional nuance)

Empathetic conversion maintaining emotional and cultural nuances

Continuous Learning

None

Automatic update of machine learning models with accumulated RA data

4. Main Application Scenarios

This system can be applied to any field where "relationships create value."

Creators, VTubers, Artists: Visualize and strengthen fan relationship assets as RA, maximizing LTV, preventing churn, and improving revenue.

Retail, Franchise Stores, EC: Hyper-personalized CRM by integrating store visit/purchase history with RA. Detect early signs of repeat customer churn and automatically send coupons.

Education, E-learning: Continuously evaluate student/learner motivation and emotional state with H values, and AI proposes optimal teaching timing and materials.

Sports Teams: Manage core supporters' RA in stages to support fandom building and multilingual global expansion.

Tourism, Regional Revitalization: Manage regional attachment as RA to increase the number of people with connections to the region, promote relocation, and drive co-creation projects.

Children's Events, Educational Facilities: Automatic commemoration of moments of smiles and inspiration using M value, and strict safety control and parental consent flow using N value.

Elderly Care Facilities, Healthcare: Improve care quality by continuously evaluating residents'/patients' emotional states and visualizing staff trust relationships.

Global Business: Build RA with overseas customers through multilingual empathetic conversion (E) that maintains emotional and cultural nuances.

5. Inventor's Comment

"For a long time, CRM has been limited to tools for managing customer 'behavior.' However, the essence of business lies in human relationships. The depth of trust and empathy we can foster is what determines LTV, churn prevention, and the realization of co-creation.

This invention, for which we have filed a patent application, is a system that quantifies and assets these relationships themselves, with AI continuously learning and nurturing them. We aim to realize a next-generation relationship economy infrastructure that goes beyond simple customer management.

We have consolidated 20 years of CRM implementation experience, the proposal of CRM2.0 (xRM: Platform CRM) and the knowledge from its world-renowned award at Microsoft, and through CRM3.0 (Personalized CRM), we have completed this as CRM4.0 (Creative CRM). We will deliver this technology, systematized as the final theory of CRM, to all organizations, creators, and local communities worldwide."

— Nobuhiro Matsubara (Representative Director, Arcus Japan Co., Ltd.)

6. Patent Application Commemorative Campaign

【About Arcus Japan Co., Ltd.】

Arcuss Japan Co., Ltd. was founded in October 2012 and established through a business split in July 2020.

With its headquarters in Osaka City, Osaka Prefecture, and bases in Tokyo and Hiroshima, the company provides its own products, the EMOROCO series, and its own services, the Arcury series, as well as proposal support for systems using Microsoft products, requirements definition support, design, construction, operation/maintenance, and development support consulting. In its core CRM business, led by the proponent of CRM2.0/CRM3.0/CRM4.0 and a leading CRM expert, the company possesses top-class domestic CRM experience and achievements, providing unique success know-how at high quality and low prices as a leading CRM company in Japan.

The company has been featured in the world's three major economic newspapers, "Newsweek" and "TIME," and has received awards in the world's largest economic newspaper "Wall Street Journal" and Japan's largest economic newspaper "Weekly Economist."

CRM is akin to "omotenashi" (hospitality), and with the mission statement "To spread omotenashi to the world and realize a world where smiles spread," the company consistently supports customers from hearing their challenges to solving them. Customer satisfaction is high, and clients have been continuously engaged with us since our founding.

With "employees first" as our motto, we support the mental and physical well-being of our employees through comprehensive benefits, and provide services that satisfy customers with a spirit of unity between the company and customers through best performance.

Business Activities: Development and provision of a no-code AI-native CRM system (EMOROCO CRM Lite) based on CRM4.0 theory, CRM implementation support and consulting.

Main Product: EMOROCO CRM Lite (Digitalization/AI Introduction Subsidy Eligible: DL07-0022934)

¥1,500/user/month~

https://www.emoroco.com/

URL: https://www.arcuss-japan.com/

Blog: https://www.arcuss-japan.com/crmblogs/

【Contact for Inquiries Regarding This Press Release and Products】

Arcuss Japan Co., Ltd. Customer Success Promotion Department

E-mail: sales@arcuss-japan.com

Tel: 06-6195-7501

Fax: 06-6195-7502

・Personalized CRM, EMOROCO, Creative CRM, CRM Shindanshi, CRM Doctor, Corporate Psychology, and Business Psychology are registered trademarks or trademarks of Arcuss Japan Co., Ltd.

Product names in this text are trademarks or registered trademarks of their respective companies.