Salomon Store Minami-Aoyama Grand Opening: Japan's First Hub for Salomon Sportstyle — A New Chapter Connecting Nature and the City

Salomon is a modern mountain sports lifestyle brand based in Annecy, at the foot of the French Alps, developing innovative footwear, apparel, and winter sports equipment.

On April 17, 2026, the brand will open its first signature store in Japan dedicated to the Sportstyle category in Minami-Aoyama, a location where city and nature, and function and design intersect.

The store will feature a lineup of advanced items, centered on the Sportstyle footwear line that has garnered attention in the fashion scene, including "Salomon ADVANCED," available only at a limited number of dealers worldwide, and "INTERSECTION," a collection born from collaborations with high-sensitivity fashion brands.

In this urban Minami-Aoyama location, the store offers a sophisticated space where visitors can experience a "new way of outdoor life in the city," blending the functional beauty and design unique to Salomon.

Design Concept

For Salomon, which fuses urban lifestyle with outdoor culture, this Minami-Aoyama location sits at the forefront of contemporary fashion, where luxurious urbanity meets the street culture of Harajuku and Ura-Harajuku. The atmosphere of this alleyway resonates strongly with the brand's dual nature. The design brings this alleyway space directly into the interior, expressing the relationship between the city and the outdoors through the element of the "ground," creating a space where the brand's worldview can be experienced from the ground up.

Press Preview

A press preview will be held on April 15, 2026, to provide media representatives with an early look at the world of the new signature store in Minami-Aoyama.

S /PLUS Member Exclusive Pre-opening

Prior to the grand opening, an exclusive pre-opening for S /PLUS members will be held on April 16, 2026, allowing them to experience the latest Salomon collection in a special setting.

Date and Time: Thursday, April 16, 13:00 – 20:00

Capacity: 200 people

How to Apply:

① Information regarding the pre-opening lottery will be sent via the official email newsletter and the official online store NEWS.

② Lottery results will be announced one week before the pre-opening.

③ Winners will receive instructions on the arrival process along with their lottery results.

Customer Hospitality

Starting from the day of the grand opening, customers who purchase products in-store will receive PAPA...