Arclands and NEC Begin Creating New Customer Experience via Common Membership Program 'ACPO', Aiming for a 'Home Center Chosen by Customers'
Arclands and NEC have launched 'ACPO', a common membership program integrating physical and online store IDs, across all Arclands stores. Utilizing NEC's 'NeoSarf/DM' platform, it aims to deliver seamless omnichannel customer experiences.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 19:08 (128h 36m after Collected)
Arclands Corporation (Headquarters: Sanjo City, Niigata Prefecture, President and Representative Director: Yoshifumi Sato, hereinafter Arclands) and NEC Corporation (Headquarters: Minato-ku, Tokyo, President and CEO: Takayuki Morita, hereinafter NEC) will work on creating a new customer experience centered on the membership program "ACPO" (Note 1), which standardizes membership IDs and benefits across physical stores and online shops, toward the realization of a "home center chosen by customers". Through this, they aim to achieve an omnichannel strategy by providing a seamless purchasing experience that transcends the boundaries between physical stores and online shops, and to realize personalized services tailored to each individual customer.
In recent years, the digitization of consumer purchasing behavior and the diversification of values have been progressing. Online purchasing has become commonplace, and consumers have come to value not only price but also experiences and expertise tailored to their individual needs. In addition, competition across industries has intensified as other business formats such as drugstores and specialty stores have entered the home center market. Therefore, not only product assortment and price competition but also more advanced customer experiences and added value are required. On the other hand, at Arclands, even after the management integration (Note 2), the unification of the business infrastructure did not progress sufficiently, making it difficult to execute company-wide strategies. In addition, because customer IDs and purchasing data were scattered across different systems, the company faced challenges in unified management and in providing services to loyal customers.
In response to these environmental changes and challenges, Arclands and NEC aim to realize a "home center chosen by customers" and will work on creating a new customer experience centered on the common membership program "ACPO". Specifically, leveraging NEC's abundant track record and expertise cultivated in the retail industry, NEC will formulate customer strategies such as target specification, new membership service design, and planning toward new service release. Then, NEC will introduce "NeoSarf/DM" (Note 3), an integrated customer and point management platform that boasts high stability and security, and enables flexible service expansion through API linkage, to maintain and expand the customer base. This will provide a seamless purchasing experience that allows points and member-exclusive benefits to be used across channels.
Based on the "Creation of new customer service experiences and revenue expansion through advanced customer understanding" (Note 6) of BluStellar Scenario (Notes 4 & 5), NEC will act as a partner co-creating businesses starting from customer data. NEC will support Arclands consistently from strategy formulation to system construction and operation, contributing to the transformation of customer experiences with a view to future business.
Prior to this initiative, this platform was introduced in advance in some areas and stores from March 2026, and operations have commenced. As a result, having confirmed that it is running smoothly, it will now be introduced and rolled out to all stores.
Image diagram of "Establishment of the Arclands economic zone starting from ACPO"
Arclands positions the introduction of ACPO as the starting point for customer experience reform. In addition to realizing a highly convenient purchasing experience connecting physical stores and online shops, it aims to reconstruct the very nature of communication with customers. In addition to flyers and direct mail, which have been the main information touchpoints so far, the company will use an app to disseminate timely and easy-to-understand information tailored to each individual customer. Through this, the company will proceed to build continuous relationships with customers.
In the future, the aim is to develop ACPO into a common program that can be used across the entire Arclands Group. Through ACPO, the company will create connections that transcend the boundaries of business formats, aiming to continue to be a more familiar and valuable presence for customers. As the first step, starting today, in collaboration with group company Arcland Service Holdings Co., Ltd. (Chiyoda-ku, Tokyo), a campaign utilizing ACPO will be held. (Note 7)
Regarding DX, NEC provides End-to-End services across three axes: business models, technology, and organization/human resources, including offerings that lead from strategic concept consulting to implementation. Furthermore, aiming to evolve from a traditional SIer to a "Value Driver", NEC has systematically organized its value creation model as "BluStellar". By transforming business models with advanced cross-industry insights and sharpened cutting-edge technology, NEC guides the resolution of social issues and customers' management challenges.
In recent years, the digitization of consumer purchasing behavior and the diversification of values have been progressing. Online purchasing has become commonplace, and consumers have come to value not only price but also experiences and expertise tailored to their individual needs. In addition, competition across industries has intensified as other business formats such as drugstores and specialty stores have entered the home center market. Therefore, not only product assortment and price competition but also more advanced customer experiences and added value are required. On the other hand, at Arclands, even after the management integration (Note 2), the unification of the business infrastructure did not progress sufficiently, making it difficult to execute company-wide strategies. In addition, because customer IDs and purchasing data were scattered across different systems, the company faced challenges in unified management and in providing services to loyal customers.
In response to these environmental changes and challenges, Arclands and NEC aim to realize a "home center chosen by customers" and will work on creating a new customer experience centered on the common membership program "ACPO". Specifically, leveraging NEC's abundant track record and expertise cultivated in the retail industry, NEC will formulate customer strategies such as target specification, new membership service design, and planning toward new service release. Then, NEC will introduce "NeoSarf/DM" (Note 3), an integrated customer and point management platform that boasts high stability and security, and enables flexible service expansion through API linkage, to maintain and expand the customer base. This will provide a seamless purchasing experience that allows points and member-exclusive benefits to be used across channels.
Based on the "Creation of new customer service experiences and revenue expansion through advanced customer understanding" (Note 6) of BluStellar Scenario (Notes 4 & 5), NEC will act as a partner co-creating businesses starting from customer data. NEC will support Arclands consistently from strategy formulation to system construction and operation, contributing to the transformation of customer experiences with a view to future business.
Prior to this initiative, this platform was introduced in advance in some areas and stores from March 2026, and operations have commenced. As a result, having confirmed that it is running smoothly, it will now be introduced and rolled out to all stores.
Image diagram of "Establishment of the Arclands economic zone starting from ACPO"
Arclands positions the introduction of ACPO as the starting point for customer experience reform. In addition to realizing a highly convenient purchasing experience connecting physical stores and online shops, it aims to reconstruct the very nature of communication with customers. In addition to flyers and direct mail, which have been the main information touchpoints so far, the company will use an app to disseminate timely and easy-to-understand information tailored to each individual customer. Through this, the company will proceed to build continuous relationships with customers.
In the future, the aim is to develop ACPO into a common program that can be used across the entire Arclands Group. Through ACPO, the company will create connections that transcend the boundaries of business formats, aiming to continue to be a more familiar and valuable presence for customers. As the first step, starting today, in collaboration with group company Arcland Service Holdings Co., Ltd. (Chiyoda-ku, Tokyo), a campaign utilizing ACPO will be held. (Note 7)
Regarding DX, NEC provides End-to-End services across three axes: business models, technology, and organization/human resources, including offerings that lead from strategic concept consulting to implementation. Furthermore, aiming to evolve from a traditional SIer to a "Value Driver", NEC has systematically organized its value creation model as "BluStellar". By transforming business models with advanced cross-industry insights and sharpened cutting-edge technology, NEC guides the resolution of social issues and customers' management challenges.