DUAL HOME, a franchise business operated by Architec Planning Co., Ltd. (Headquarters: Sapporo, Hokkaido) that develops custom-built homes nationwide under the concept of "Performance × Design," has reached a total of 20 franchise locations across the country.

In conjunction with this milestone, the brand is entering a new stage, accelerating qualitative improvements and store expansion through a comprehensive renewal of materials for prospective franchisees and an update to its service offerings.

Reaching 20 Locations and Moving to the Next Stage DUAL HOME proposes home building that balances "high-level housing performance" cultivated in Hokkaido's harsh climate with "sophisticated design." This uniqueness has gained support from builders across Japan, allowing the company to build a network of 20 locations in just about one year since its inception in 2026.

With this milestone, the brand is shifting from simple scale expansion to a "next stage" focused on providing even higher customer value.

Comprehensive Renewal of Franchisee Materials We have updated our materials for prospective franchisees by condensing the success stories and know-how gained from our 20 locations. We have made the benefits of introduction and our customer acquisition and design schemes more concrete, and we are supporting the creation of brand experiences that will be chosen by local customers, alongside new franchisees scheduled to join from April onwards.

▼ You can download the new materials online after entering the required information here. https://dualhome.jp/partnership/catalog/ *PC recommended

Strengthening the 'Model House Lease' Service to Accelerate Brand Adoption DUAL HOME provides a "Model House Lease" service to minimize the initial investment risk for franchisees and support speedy business development.

We have established a leasing system that allows for the operation of a model house starting from "150,000 yen (excluding tax) per month."

This mechanism, which allows builders to utilize high-performance, design-rich homes as showrooms without holding them as company assets, dramatically increases capital efficiency. By packaging the headquarters' "high-utilization, high-profit" know-how, we are breaking down the "initial cost barrier" faced by regional builders and providing strong backing for aggressive management.

This year, we are planning to open more than five model houses nationwide, significantly expanding the number of locations where people can actually experience the quality of DUAL HOME. We will create opportunities across the country for people to directly verify our performance, which is backed by data, and the excellence of our spatial design.

DUAL HOME will continue to evolve to create a new future for builders, working alongside "companies that want to take on challenges" rather than blaming rising material costs or declining demand.

About DUAL HOME The theme is [Performance × Design]. Armed with home-building expertise in insulation, earthquake resistance, and airtightness of Hokkaido quality, combined with sophisticated design capabilities, we realize beauty that changes the local townscape.

▼ DUAL HOME Official Website https://dualhome.jp/

FACT BOX

  • Source: PR TIMES
  • Category: partnership