Temoi Ploom Home Care Renewed: Maintaining Salon-Quality Hair at Home

AQUSH, a professional salon-only hair care manufacturer, is releasing a renewed version of its 'Temoi Ploom Shampoo and Hair Mask' as a new approach to home care that achieves both 'repair' and 'protection' every time you wash. Newly formulated with ingredients that protect hair from daily 'environmental damage' such as UV rays, heat, air pollution, and chlorine, it will be available at participating salons across Japan from May 23, 2026.

## Enjoying Salon Results at Home for Longer
'It looked beautiful at the salon, but I can't replicate it at home.' We believe this is due to 'reproducibility' being gradually lost through daily damage. Daily environmental stressors such as UV rays, heat, air pollution, chlorine, humidity, and dryness compromise texture, manageability, the longevity of color and perms, and the overall reproducibility of hairstyles.

We want to support the value of professional hairstylists' work and ensure clients can replicate their hairstyles at home. That is why AQUSH focused on this issue. This product allows clients to replicate the hairstyles imagined by their stylists and supports them in enjoying their hair design beautifully for longer through home care.

## 'Temoi Ploom' Achieving Repair and Protection Simultaneously
This product has been renewed by adopting the new 'Art Care' hair care theory, which balances repair and protection. Believing that beauty and reproducibility can only be maintained if protected, we aimed for a design that keeps the salon-finished hair design's reproducibility longer while countering daily accumulated environmental damage. This allows users to enjoy their hair longer, extending the texture, manageability, and reproducibility of colors and perms more than ever before.