96% Empathize. Towards a New Norm of "Protection." Next-Generation Treatment "Temoi Greedy Jewel Mask" Combines "Repair x Protection" and is Launched.

AQUSH (AquaSh), a manufacturer specializing in professional beauty salon products, will launch its next-generation treatment, "Temoi Greedy Jewel Mask," on April 1, 2026, at handling beauty salons nationwide. This treatment combines damage repair capabilities with protective ingredients that shield hair from environmental damage such as UV rays, heat, air pollution, and chlorine. In recent years, due to increased use of hair irons, rising UV levels, and environmental pollutants, it has become difficult to maintain salon-fresh beautiful hair for long periods with conventional damage repair methods. A survey conducted by the company among 971 general consumers revealed that 96% expressed interest in "care that prevents damage." Based on this background, the product was developed to achieve both "protective power" and "repairing power" to defend against hair damage from complex environmental factors. The "Greedy" formulation and design guide the hair to become strong and beautiful. The company believes that the desire for "a better treatment" stems from the fundamental wish to "become more beautiful." Temoi Greedy Jewel Mask was developed to meet this desire. Hair damage has become more complex, with challenges in ingredient adhesion to severely damaged areas like the ends with conventional treatments. Furthermore, high-concentration formulations are prone to separation. This product overcomes these challenges with its unique special emulsification technology, stably incorporating high-concentration ingredients to uniformly repair from root to tip. As a result, it leads to hair beauty and style reproducibility that lasts, achieving a core-aligned finish. We hope this product will lead to smiles that shine like jewels and provide an experience that positively transforms users. AQUSH Inc. is a beauty salon product manufacturer based in Kochi City, Kochi Prefecture. Founded on January 15, 2004, by Chairman Yokoyama, who wanted to give back to the beauty industry that had supported him. The company name comes from "Let's shake hands (Akushu)" to cherish human connections. Pursuing "hair that suits smiles," they aim to revitalize the Japanese beauty industry and energize Japan through their support for beauty and health.