New 'Special Specification Model' Announced to Alleviate Housing Purchase Anxiety Amid Naphtha Shock
AQ Group has launched the 'AQ Collection zero,' a limited-time special model available from June 1 to July 31, to address housing market anxieties caused by the Naphtha shock and inflation. By including solar power and battery storage as standard, the model aims to reduce lifecycle costs. Starting at 16.45 million JPY (excl. tax), it includes lifetime structural and waterproofing warranties, as well as earthquake rebuilding coverage.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 00:00
- 🔍 Collected: June 1, 2026 at 15:20
- 🤖 AI Analyzed: June 1, 2026 at 18:06 (2h 45m after Collected)
AQ Group, operator of the custom home brand 'Acula Home,' has announced the launch of 'AQ Collection zero,' a special specification model designed to alleviate concerns among prospective homebuyers amid rising prices, interest rate hikes, and the shortage of housing materials caused by the blockade of the Strait of Hormuz. Available for a limited two-month period from June 1 (Mon) to July 31 (Fri), this new package is based on the 'AQ Collection' released in autumn 2024 and focuses on reducing lifecycle costs to ensure affordable, long-term, and secure living. With a base price starting at 16.45 million JPY (excl. tax) and 18.09 million JPY (incl. tax), 'AQ Collection zero' is a new proposal tailored to support homebuyers during the Naphtha shock.
The blockade of the Strait of Hormuz in March 2026 has led to a shortage of naphtha, a fundamental raw material for housing components. In response to the Naphtha shock occurring amidst general inflation, many housing companies have raised prices, and our company has also decided to increase the price of our base products by 3-7%. We recognize that prospective homebuyers are feeling significant anxiety about future home construction and living. To support consumers during this social crisis, we have developed 'AQ Collection zero' by shifting our perspective to create a new housing package that protects lifestyles in the current era.
'AQ Collection zero' builds upon the 'AQ Collection' by integrating a solar power generation system and a battery storage unit, aiming for zero energy costs by significantly reducing utility bills, which are expected to continue rising. The base price remains unchanged from previous models, starting at 16.45 million JPY (excl. tax). Furthermore, the main structural components and waterproofing are guaranteed for life. It will be sold for a limited time from June 1 to July 31.
Our primary focus in this proposal is 'lifecycle cost.' Homes require significant expenses after they are built, not just during construction. To reduce monthly utility costs, 'AQ Collection zero' comes standard with a 5.5kW solar power system and a 7kW battery. Our simulation comparing a standard 84.45㎡ home (without solar) to 'AQ Collection zero' shows a monthly cost reduction of 13,984 JPY, resulting in an annual difference of 167,808 JPY. Assuming a 40-year mortgage, utility costs can be reduced by approximately 5.36 million JPY over the loan term.
The blockade of the Strait of Hormuz in March 2026 has led to a shortage of naphtha, a fundamental raw material for housing components. In response to the Naphtha shock occurring amidst general inflation, many housing companies have raised prices, and our company has also decided to increase the price of our base products by 3-7%. We recognize that prospective homebuyers are feeling significant anxiety about future home construction and living. To support consumers during this social crisis, we have developed 'AQ Collection zero' by shifting our perspective to create a new housing package that protects lifestyles in the current era.
'AQ Collection zero' builds upon the 'AQ Collection' by integrating a solar power generation system and a battery storage unit, aiming for zero energy costs by significantly reducing utility bills, which are expected to continue rising. The base price remains unchanged from previous models, starting at 16.45 million JPY (excl. tax). Furthermore, the main structural components and waterproofing are guaranteed for life. It will be sold for a limited time from June 1 to July 31.
Our primary focus in this proposal is 'lifecycle cost.' Homes require significant expenses after they are built, not just during construction. To reduce monthly utility costs, 'AQ Collection zero' comes standard with a 5.5kW solar power system and a 7kW battery. Our simulation comparing a standard 84.45㎡ home (without solar) to 'AQ Collection zero' shows a monthly cost reduction of 13,984 JPY, resulting in an annual difference of 167,808 JPY. Assuming a 40-year mortgage, utility costs can be reduced by approximately 5.36 million JPY over the loan term.
FAQ
What is the Naphtha shock?
It refers to the shortage and price surge of naphtha, a key raw material for housing materials, triggered by the blockade of the Strait of Hormuz in March 2026.