Aqua Star to Speak at "Media Radar WEEK 2026 Summer" Seminar: "Empathy-Driven" IP Tie-ups for Gen Z – "Promotion" and "Communication Design" for Achieving Results

Aqua Star Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Hiroyoshi Harada; hereinafter, "the Company"), which plans and produces illustrations and digital content, will speak at the "22nd Media Radar WEEK 2026 Summer" online seminar event (hosted by I's Inc.) held on Friday, June 12, 2026, in collaboration with KADOKAWA Corporation.

"Media Radar WEEK" is an online seminar event specializing in advertising and marketing, operated by "Media Radar," a platform managed by I's Inc., and is held four times a year. During the period, seminars on various themes are held, serving as a platform for disseminating information to companies and personnel involved in advertising and marketing.

In the seminar where the Company will speak, under the theme of "'Empathy-Driven' IP Tie-ups for Gen Z – 'Promotion' and 'Communication Design' for Achieving Results," we will explain practical approaches to marketing targeting Gen Z.

From the Company, Kagehiro Kawano, Producer of the IP Produce Unit, will speak. He will explain points for creating advertising that resonates with Gen Z, communication design that leverages the enthusiasm of fans, and how to lead to purchases, using IP tie-ups as a starting point.

[Event Outline]

Event Name 22nd Media Radar WEEK 2026 Summer

Host I's Inc.

Event Period Monday, June 8, 2026 – Friday, June 12, 2026

Seminar Date and Time (Company's Session) Friday, June 12, 2026, 13:00 – 14:00

Format Online (Zoom)

Participation Fee Free (Pre-registration required)

Seminar Details/Application Page https://media-radar.jp/seminar3207.html?inb=1008305

Event Details Page https://media-radar.jp/contents/meditsubu_seminar/mr-week22/?inb=1008305

[Session Program / Speakers]

・"'Empathy-Driven' IP Tie-ups for Gen Z – 'Promotion' and 'Communication Design' for Achieving Results"

Aqua Star Inc. Producer, IP Produce Unit Kagehiro Kawano

Engaged in promotion and marketing in a wide range of IP areas such as anime, games, and characters. Specializes in understanding the insights of IP fans and is responsible for planning and promoting tie-up measures.

・"From Advertising to 'Beloved Content.' Content Marketing Strategy to Increase Touchpoints with Gen Z, Created with Vocaloid Producers"

KADOKAWA Corporation Marketing Sales Department Yuki Yagi

Joined the company as a new graduate in 2023. Engaged in marketing support leveraging her own "likes" based on deep knowledge of subcultures such as Vocaloid, anime, and games. Has handled numerous promotions that capture the context of Gen Z, such as tie-ups centered on Vocaloid music production and unique event-linked projects.

About Aqua Star Inc.

Since its establishment in 1991, the company has focused on visual production and has been involved in creating advertising creatives deployed across various media. Since 2020, we have been providing services aimed at solving customer business challenges through creative production that combines visuals and digital, including promotions involving copyrights and IP entertainment content, development of experiential digital content such as AR and metaverse spaces, and support for measures utilizing SNS.

Our company has many creators responsible for advertising creative production, including approximately 60 illustrators who graduated from art universities and vocational schools, and engineers who develop cutting-edge digital content. A major feature is our ability to handle everything from planning proposals to actual production and improvement proposals for each project in a one-stop manner, handling approximately 5,000 projects annually.

Name: Aqua Star Inc. Location: Tokyo Head Office: Ginza Shochiku Square 7F, 1-13-1 Tsukiji, Chuo-ku, Tokyo 104-0045 Kansai Branch: Higo Bridge Ishikawa Building 702, 1-22-4 Edobori, Nishi-ku, Osaka-shi, Osaka 550-0002 Representative: Hiroyoshi Harada, Representative Director and President Date of Establishment: November 14, 1991

Official Website: https://aqua-star.co.jp/ Production Examples: https://aqua-star.co.jp/works/