Appier AI Use Case: Supporting Trip.com's Global Business Growth

Appier Group Inc. (Appier, Headquarters: Minato-ku, Tokyo, Representative Director & CEO: Chih-Han Yu, TSE Prime: 4180, hereinafter Appier), an AI-native company providing "Agentic AI as a Service (AaaS)," is driving marketing technology with cutting-edge research. We are pleased to announce significant achievements in supporting the business growth of "Trip.com," which offers an extensive accommodation and transportation network across 39 countries and 24-hour Japanese customer support, through our collaboration in both the Japanese and global markets.

■ Creating New Growth Opportunities in the Japanese Market and Deepening Partnership

For Trip.com, Japan is an extremely important base in its global strategy. Despite being a mature market, it is vibrant with constantly emerging new trends, presenting significant growth potential. Amidst the accelerating pace of the times, Trip.com aimed to go beyond being just a travel booking platform, striving for more efficient marketing activities through strong partnerships and the creation of new value through co-creation.

■ "Optimizing Travelers and Platform" with Cutting-Edge AI Technology

The core of this strategy was the utilization of cutting-edge AI technology. This enables a deeper and more precise understanding of the diverse intentions of each individual traveler. Based on this advanced understanding, by strengthening search functions and providing personalized optimal recommendations, traveler convenience and customer experience are dramatically improved.

■ Appier's Ad Cloud Solution: Precise Optimization and Customization with AI

Appier leverages over 10 years of experience in Japan's online travel industry and advanced AI technology to support the industry with the following strategies:

1. Achieving precise targeting for high-value users: Appier's AI-powered "AIBID" identifies users with a high likelihood of purchase in real-time. Furthermore, through bid optimization using contextual signals and ad frequency adjustments, it maximizes results while reducing wasted ad spend.

2. Building customized CPS models: We provide advanced models by constructing unique CPS billing models that can handle complex situations, such as managing cancellations after booking.

3. Highly appealing creative strategies: We promote new installations and the acquisition of repeat customers by combining AI-generated videos with functional and emotional creatives tailored to each destination.

■ Future Outlook: Further Expansion into Global Markets

Trip.com plans to further deepen its collaboration with Appier and accelerate its expansion into European and American markets. The company aims for further business growth by utilizing solutions such as dynamic user recommendations, location-based marketing operations, and acquiring similar users across different apps.

■ Trip.com Comment

Appier (TSE Prime: 4180) was established in 2012 as an AI-native company with the vision of "Making AI Simple." Appier's "Ad Cloud," "Personalization Cloud," and "Data Cloud" are equipped with advanced autonomous AI that thinks in real-time and derives optimal solutions, providing cutting-edge advertising and marketing technology through "Agentic AI as a Service (AaaS)." Appier connects AI directly to business results (ROI), supporting the growth of client companies. Currently, it has 17 bases across Asia Pacific, the United States, and Europe. Listed on the Prime Market of the Tokyo Stock Exchange (IR Information).