APOC’s GlobalPress Secures Over 250 Australian Media Pickups and Feature Article in Snow Action for Lakeside Villa near Hakuba

APOC Inc. (headquartered in Itabashi-ku, Tokyo; CEO: Shusuke Saito; hereinafter “APOC”), operator of the overseas press release distribution service “GlobalPress,” announces that Doors Holdings Co., Ltd. (headquartered in Matsumoto City, Nagano Prefecture; CEO: Tadashi Saito; hereinafter “Doors Holdings”), which recently opened the lakeside villa “Lakeside villa SUI HAKUBA” in the Hakuba area of Nagano Prefecture, has achieved over 250 media reprints in Australia through GlobalPress’s Australia-targeted English press release distribution. Additionally, the release led to a feature article in Snow Action, a leading Australian snow and snowboard media outlet.

This case marks a significant achievement in overseas PR, going beyond the typical metric of “reprints” by securing actual editorial coverage through direct outreach to media contacts.

Background

Doors Holdings aimed to attract inbound tourists from English-speaking markets, particularly Australia, and used GlobalPress to distribute an English press release targeting Australian media. The goal was to introduce the newly opened lakeside villa to local audiences in Australia—a market with a strong skiing and snowboarding culture and a history of sending visitors to the Hakuba region.

Following the distribution, through individual media outreach, the Australian snow travel media outlet Snow Action published a dedicated article—not a standard reprint—featuring the villa.

Campaign Overview

Doors Holdings used GlobalPress to distribute an English press release targeting Australia, promoting the grand opening of “Lakeside villa SUI HAKUBA” on May 28, 2026, located on the shores of Lake Aoki in Omachi City, Nagano Prefecture, to attract English-speaking inbound tourists, especially from Australia.

The press release highlighted the property’s three A-frame private villas overlooking the Northern Alps, private saunas in each villa, seasonal natural beauty, and winter activities such as skiing and snowboarding in the Hakuba area, delivering these attractions as English-language content to local media.

Beyond Reprints: Securing a Feature Article in Snow Action

This campaign achieved reprints in over 250 Australian media outlets.

Furthermore, APOC leveraged its media network to directly contact Australian media representatives after distribution. After multiple rounds of communication, the content was published as a dedicated editorial feature—not a standard reprint—on Snow Action, an Australian web media platform that introduces winter activities and facilities around the world.

The article was featured on the homepage of Snow Action as a latest update, with clear credit given as “Words and photos: APOC Wire.”

▼ Link to the published article:

https://snowaction.com.au/sui-lake-aoki-villas-hakuba/

▼ Link to the distributed press release:

https://apocwire.com/au/p/00000265.00000196.html

High Affinity Between the Theme of 'Snow and Winter Experiences' and the Australian Market

A key feature of this campaign was the location of the PR subject—Lakeside villa SUI HAKUBA—on the shores of Lake Aoki near Hakuba. In Australia, where skiing and snowboarding culture is well-established, themes such as snowy landscapes, winter activities, and private saunas—collectively “snow and winter experiences”—are highly appealing to local readers.

The strong alignment between a snow travel media outlet like Snow Action and a winter tourism destination like Lake Aoki near Hakuba enabled the transition from reprints to a dedicated feature article. This case demonstrates the importance of accurately matching the target country, language, and thematic appeal of the PR subject to maximize overseas PR effectiveness.

Comment from Shusuke Saito, CEO of APOC Inc.

Overseas press release distribution has traditionally been measured by metrics such as “how many outlets picked it up,” and achieving actual feature articles in local media after distribution has never been easy.

In this campaign for Doors Holdings, securing reprints in over 250 Australian media outlets, along with repeated direct outreach to local snow media contacts, resulted in a feature article in Snow Action—a milestone with significant meaning for GlobalPress. We believe the strong affinity between the winter tourism assets of Hakuba and Lake Aoki and the Australian market, which has a deep-rooted skiing and snowboarding culture, contributed greatly to this success.

GlobalPress is not just a distribution service; we aim to be a strategic overseas PR partner that supports Japanese companies, local governments, and tourism operators by building media relationships and creating opportunities for editorial coverage. We will continue to contribute to inbound tourism and international PR efforts.

About GlobalPress – Overseas Press Release Distribution

GlobalPress is an overseas press release distribution service operated by APOC Inc. It delivers information from Japanese companies, local governments, and organizations to international media in English and other local languages.

Past distribution examples: https://apocwire.com/

Request materials: https://apocc.co.jp/GlobalPress_lp

We also offer a 30-minute online service introduction for those considering using our overseas press release distribution. Interested companies can book via the scheduling form below.

Schedule a 30-minute introduction: https://timerex.net/s/apoc.signup_a482/76ceb0ba

Inquiry for This Release

Ryusei Goto, COO / Chief Operating Officer, APOC Inc.

Phone: 03-6823-8848

Email: ryusei.goto@apocc.co.jp

Company Overview

Company Name: APOC Inc.

Representative: CEO Shusuke Saito

Established: August 2022

Head Office: 4-4-3 Itabashi, Itabashi-ku, Tokyo 173-0003, Japan

URL: https://apocc.co.jp/

Business: Overseas press release distribution service “GlobalPress,” influencer advertising “UZU Advertising”