Influencer PR Matching Service "UZU Ads" Introduces Friend Referral Coupon Feature for Businesses

APOC Inc. (Headquarters: Itabashi-ku, Tokyo; CEO: Shunsuke Saito; hereinafter "APOC") announced the introduction of a "Friend Referral Coupon Feature" to the business management dashboard of its influencer PR project matching service, "UZU Ads."

This new feature is designed to make it easier for businesses already using UZU Ads to introduce the platform to acquaintances, business partners, and peers in the same industry.

Businesses that register as new users using a referral code will be granted three 5,500 yen discount coupons that can be used immediately after registration. Additionally, the referring business will also receive three 5,500 yen discount coupons once the referred business progresses with a project and an influencer completes a video post.

UZU Ads is utilized by businesses such as restaurants, tourist facilities, experiential facilities, and retail stores aiming to increase brand awareness and attract customers through influencers.

With this update, businesses that have experienced the value of UZU Ads firsthand are now equipped with a system to more casually introduce the service to surrounding businesses.

## What is UZU Ads?
UZU Ads is a PR project matching service that connects screened influencers with restaurants, tourist facilities, experiential facilities, and companies across Japan.

It provides Japanese and foreign influencers looking for PR projects with opportunities to showcase their appeal, while offering Japanese businesses seeking to expand awareness and attract customers a new advertising and PR method utilizing influencers.

UZU Ads aims to build a simple and secure matching environment for both parties by resolving common challenges between businesses and influencers, such as language barriers, pricing, payment, and scheduling.

## Overview of the Friend Referral Coupon Feature
UZU Ads gifts three 5,500 yen discount coupons to both the referrer and the referred.

New businesses registering on UZU Ads using a referral code are given three 5,500 yen discount coupons available for use immediately after registration.

The referring business will receive three 5,500 yen discount coupons after the referred business advances a project on UZU Ads and an influencer completes a video post.

## Making Influencer PR More Accessible Through Trusted Referrals
Influencer PR is an effective method for restaurants, tourist facilities, experiential facilities, and retail stores to increase awareness and drive store visits.

However, businesses trying it for the first time face several hurdles:

- Not knowing which influencer to hire
- Unclear cost expectations
- Anticipating difficult communications leading up to the post
- Uncertainty about actual effectiveness

UZU Ads has been actively creating an environment that resolves these issues, allowing businesses to start influencer PR more easily.

Furthermore, UZU Ads employs a system where base fees fluctuate depending on the influencer's rank. By clearly displaying the respective costs for feed posts (images) and Reel posts (videos) by rank, it becomes easier for businesses to consider project requests that fit their budget and objectives.

In particular, for Reel posts (videos), it is possible to request PR from foreign influencers starting at 8,250 yen (tax included). This allows even businesses tackling influencer PR for the first time to test campaigns at a relatively accessible price point.

Influencer PR rewards fluctuate based on the influencer's rank.

This friend referral coupon feature provides an opportunity to use the service with even greater peace of mind through introductions from businesses actually using UZU Ads, adding to this initial accessibility. The referred businesses can utilize the coupons to minimize initial costs while trying PR, and the referring businesses receive benefits they can apply to future campaigns.

## Comment from Shunsuke Saito, CEO of APOC Inc.
UZU Ads has always been operated with the goal of creating a service where influencers and businesses can connect more easily and securely. As we continued the service, we increasingly heard from businesses saying, "I want to recommend this to a shop I know" or "I want businesses in the same area to use it." For us, it is a great joy that businesses who have actually used UZU Ads want to introduce it to those around them.

This friend referral coupon feature is an update designed to make such natural referral flows more user-friendly. For referred businesses, it allows them to try influencer PR under conditions that are easier to start than usual. Referring businesses, in turn, receive discount coupons they can use for future PR initiatives.