Influencer PR Project Matching Service "UZU Ad" Introduces Rank System to Optimize Compensation with Proprietary Algorithm
APOC Inc.'s influencer PR project matching service "UZU Ad" has introduced a reward rank system based on a unique algorithm. This system optimizes compensation according to an influencer's influence and contribution, and by supporting image-based projects, it aims to increase participation from a wider range of influencers.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 02:27
- 🔍 Collected: May 8, 2026 at 17:32
- 🤖 AI Analyzed: May 8, 2026 at 20:41 (3h 9m after Collected)
APOC Inc. (Headquarters: Itabashi-ku, Tokyo; Representative Director: Shunsuke Saito; hereinafter "APOC") announces that "UZU Ad," its PR project matching service for influencers, has introduced a reward rank system for each influencer.
Previously, UZU Ad generally set the same compensation amount for all influencers per project. With this update, a rank will be set based on each influencer's influence, posting history, and participation status in UZU Ad, and the compensation amount will vary according to this rank.
The purpose of this update is not to reduce compensation. Rather, it aims to ensure that influencers who contribute more to brand awareness and customer acquisition, and those who continuously utilize UZU Ad, are evaluated and can earn more than ever before.
Furthermore, while UZU Ad has primarily focused on projects requiring vertical video posts, it will now also support PR projects involving image posts, and such projects will be gradually increased. This will provide more participation opportunities not only for influencers skilled in video production but also for those who excel in photography, feed posts, and static image expression.
■ What is UZU Ad?
UZU Ad is a PR project matching service that connects vetted influencers with restaurants, tourist facilities, experience facilities, and companies across Japan.
It provides opportunities for Japanese and foreign influencers seeking PR projects to disseminate their appeal, while offering new advertising and PR methods utilizing influencers to Japanese businesses aiming for brand awareness and customer acquisition.
UZU Ad aims to resolve issues such as language, pricing, payment, and scheduling between businesses and influencers, building a simple and secure matching environment for both parties.
■ Background of Introducing the Reward Rank System
Previously, UZU Ad prioritized a clear and easy-to-participate system for influencers, designing project compensation amounts to be as simple as possible.
However, through operating the service, we received many opinions from influencers, such as:
・We want a system where our efforts are better reflected in compensation.
・We want views and post results to be evaluated.
・We want a system that better evaluates influencers who participate continuously.
・We want more projects that allow image posts, not just videos.
Moreover, for businesses, the objective of influencer initiatives is not merely to secure a certain number of posts, but to achieve actual marketing results such as increased brand awareness, store visits, reservation acquisition, and improved brand understanding.
Therefore, UZU Ad has now introduced a reward rank system that comprehensively evaluates influencers' influence, performance, and continuous participation, allowing highly contributing influencers to earn higher compensation.
■ Main Evaluation Metrics for the Reward Rank System
In the newly introduced reward rank system, each influencer's rank will be determined based on UZU Ad's unique evaluation algorithm.
The evaluation primarily refers to the following indicators comprehensively:
・Follower count
・Views on non-ad posts
・Number of participations in UZU Ad within the last 30 days
・Other multiple indicators related to posting history and service usage status
Note that the specific calculation formula and algorithm details are not disclosed.
UZU Ad will continue to improve the accuracy of its algorithm based on actual posting results, evaluations from businesses, and influencer usage status.
■ Support for Image-Based Projects
Previously, UZU Ad primarily focused on PR projects requiring vertical videos, such as Instagram Reels and TikTok.
However, influencers also expressed a desire to participate in projects involving image posts and feed posts. Furthermore, for businesses, depending on the product, store, or experience content, PR through image posts may be more suitable than videos.
Given this background, UZU Ad will now support PR projects involving image posts and will gradually increase such projects.
This will provide more PR participation opportunities not only for influencers skilled in video production but also for those who excel in photography, composition, and creating a world view.
■ Aiming to be a More "Earning-Friendly" Platform
UZU Ad team has always operated the service with influencer satisfaction as its top priority.
Customer visits
Previously, UZU Ad generally set the same compensation amount for all influencers per project. With this update, a rank will be set based on each influencer's influence, posting history, and participation status in UZU Ad, and the compensation amount will vary according to this rank.
The purpose of this update is not to reduce compensation. Rather, it aims to ensure that influencers who contribute more to brand awareness and customer acquisition, and those who continuously utilize UZU Ad, are evaluated and can earn more than ever before.
Furthermore, while UZU Ad has primarily focused on projects requiring vertical video posts, it will now also support PR projects involving image posts, and such projects will be gradually increased. This will provide more participation opportunities not only for influencers skilled in video production but also for those who excel in photography, feed posts, and static image expression.
■ What is UZU Ad?
UZU Ad is a PR project matching service that connects vetted influencers with restaurants, tourist facilities, experience facilities, and companies across Japan.
It provides opportunities for Japanese and foreign influencers seeking PR projects to disseminate their appeal, while offering new advertising and PR methods utilizing influencers to Japanese businesses aiming for brand awareness and customer acquisition.
UZU Ad aims to resolve issues such as language, pricing, payment, and scheduling between businesses and influencers, building a simple and secure matching environment for both parties.
■ Background of Introducing the Reward Rank System
Previously, UZU Ad prioritized a clear and easy-to-participate system for influencers, designing project compensation amounts to be as simple as possible.
However, through operating the service, we received many opinions from influencers, such as:
・We want a system where our efforts are better reflected in compensation.
・We want views and post results to be evaluated.
・We want a system that better evaluates influencers who participate continuously.
・We want more projects that allow image posts, not just videos.
Moreover, for businesses, the objective of influencer initiatives is not merely to secure a certain number of posts, but to achieve actual marketing results such as increased brand awareness, store visits, reservation acquisition, and improved brand understanding.
Therefore, UZU Ad has now introduced a reward rank system that comprehensively evaluates influencers' influence, performance, and continuous participation, allowing highly contributing influencers to earn higher compensation.
■ Main Evaluation Metrics for the Reward Rank System
In the newly introduced reward rank system, each influencer's rank will be determined based on UZU Ad's unique evaluation algorithm.
The evaluation primarily refers to the following indicators comprehensively:
・Follower count
・Views on non-ad posts
・Number of participations in UZU Ad within the last 30 days
・Other multiple indicators related to posting history and service usage status
Note that the specific calculation formula and algorithm details are not disclosed.
UZU Ad will continue to improve the accuracy of its algorithm based on actual posting results, evaluations from businesses, and influencer usage status.
■ Support for Image-Based Projects
Previously, UZU Ad primarily focused on PR projects requiring vertical videos, such as Instagram Reels and TikTok.
However, influencers also expressed a desire to participate in projects involving image posts and feed posts. Furthermore, for businesses, depending on the product, store, or experience content, PR through image posts may be more suitable than videos.
Given this background, UZU Ad will now support PR projects involving image posts and will gradually increase such projects.
This will provide more PR participation opportunities not only for influencers skilled in video production but also for those who excel in photography, composition, and creating a world view.
■ Aiming to be a More "Earning-Friendly" Platform
UZU Ad team has always operated the service with influencer satisfaction as its top priority.
Customer visits