Business Succession of 'Samurai Senbei' Rice Cracker Brand in Hokkaido
Ceremo Supply of Ai Plan Group has acquired 'Samurai Senbei,' a Sapporo-based rice cracker brand, effective April 1, 2026, aiming to preserve the local brand and enhance its gift business.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 04:50 (42h 18m after Collected)
Ceremo Supply Co., Ltd. (Headquarters: Sapporo, Hokkaido), a member of the Ai Plan Group, announced that it has succeeded the business related to 'Samurai Senbei' as of April 1, 2026.
Through this succession, the store and brand name will continue, and operations will proceed while maintaining the charm and value of the products that have long been loved by local customers.
'Samurai Senbei' specializes in rice crackers such as senbei and okaki. It has been popular not only as a daily snack but also as a souvenir and gift item, widely supported for offering the rich flavors of Hokkaido.
This business transfer aims to sustain the local brand, the store, and its staff. For the Ai Plan Group, which seeks to enrich its gift product lineup for various occasions such as weddings and funerals, this succession is a significant move to both preserve a community-rooted brand and strengthen its own product proposal capabilities.
Post-succession, 'Samurai Senbei' will maintain its current store and brand name, ensuring that existing customers can continue to use the service with confidence. Moving forward, the company plans to leverage the brand's established product appeal to expand into wider areas, including seasonal greetings, return gifts, and various ceremonial presents.
Through this succession, the store and brand name will continue, and operations will proceed while maintaining the charm and value of the products that have long been loved by local customers.
'Samurai Senbei' specializes in rice crackers such as senbei and okaki. It has been popular not only as a daily snack but also as a souvenir and gift item, widely supported for offering the rich flavors of Hokkaido.
This business transfer aims to sustain the local brand, the store, and its staff. For the Ai Plan Group, which seeks to enrich its gift product lineup for various occasions such as weddings and funerals, this succession is a significant move to both preserve a community-rooted brand and strengthen its own product proposal capabilities.
Post-succession, 'Samurai Senbei' will maintain its current store and brand name, ensuring that existing customers can continue to use the service with confidence. Moving forward, the company plans to leverage the brand's established product appeal to expand into wider areas, including seasonal greetings, return gifts, and various ceremonial presents.
FAQ
「サムライ煎兵衛」の事業承継はいつ行われましたか？
2026年4月1日付で事業承継が行われました。
事業を承継した会社はどこですか？
あいプラングループの有限会社セレモサプライ（本社：北海道札幌市）です。
承継後の店舗名やブランド名はどうなりますか？
店舗名・ブランド名ともに継続され、営業も続けられます。
「サムライ煎兵衛」の店舗はどこにありますか？
北海道札幌市中央区南2条西25丁目1-18に所在します。
今回の事業承継の目的は何ですか？
地域で育まれてきたブランドとスタッフを維持しつつ、自社のギフト商品提案力を強化することを目的としています。