Aiplan Launches Official note Account "Aiplan Food Research Institute" to Convey the Appeal of Food

Aiplan Co., Ltd. announced on May 7, 2026, the launch of its official note account, "Aiplan Food Research Institute," which will disseminate information on food safety and security, local production for local consumption initiatives, producers' passion, and the appeal of ingredients. The first feature will be on tomatoes from Ezo Okadama Farm in Sapporo. Through the perspective of chefs, the account aims to convey the production sites and the background of ingredients, and to widely promote Aiplan's commitment to food.

Aiplan Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director: Ikumi Shindo) will launch its official note account "Aiplan Food Research Institute" on Thursday, May 7, 2026, to widely disseminate its philosophy on food safety and security, local production for local consumption, producers' passion for craftsmanship, and the value of "food" that the company cherishes.

"Aiplan Food Research Institute" is an information dissemination account that focuses on Chef Takayuki Kawamura, who supervises cooking for the Aiplan Group, and features farmers, producers, and ingredients that he has actually encountered and felt "definitely want to introduce." By conveying the appeal of ingredients, mainly from Hokkaido, the initiatives of producers, and the value from a chef's perspective, the account aims to make Aiplan's philosophy on food safety and security and local production for local consumption known to a wider audience.

The first article will feature "Ezo Okadama Farm," a directly managed farm of Ichikawa Zoen in Okadama-cho, Higashi-ku, Sapporo. Chef Takayuki Kawamura, who supervises cooking for the Aiplan Group, will visit the farm and introduce the appeal of their "Ezo Tomato" and tomato juice, as well as the ingenuity and passion accumulated at the production site, in a two-part series.

This account will also be linked with existing information dissemination, such as Aiplan's newsletters. The first feature on Ezo Okadama Farm will be released in conjunction with the newsletter publication, providing content that allows readers to delve deeper into the background and value of the ingredients and the producers' initiatives.

**Background of Establishment**

Since its establishment, Aiplan has provided services related to "food" in various settings, including funerals, weddings, banquets, and restaurants. In its involvement with cuisine that colors life's milestones, the company has valued selecting ingredients that can be enjoyed with peace of mind, and conveying the passion of producers and the appeal of the region.

Hokkaido has many producers who create high-quality agricultural products and processed goods in a rich natural environment. However, opportunities to carefully convey their commitment and background are not always abundant. Knowing not only the deliciousness of ingredients but also the environment in which they are grown and the ingenuity and passion put into them leads to a deeper appreciation of food.

Therefore, the company decided to launch the official note account "Aiplan Food Research Institute" as a platform to continuously convey the appeal of producers and ingredients from the perspective of chefs, who are the "users" of the ingredients. By disseminating Aiplan's philosophy on food and its connection with the community, rather than just being a mere reading material, the aim is to make its initiatives for food safety and security and local production for local consumption known to a wider audience.

**Content to be Disseminated on "Aiplan Food Research Institute"**

"Aiplan Food Research Institute" plans to disseminate information mainly on the following themes:

1. **Introduction of Producers and Ingredients Noted by Chefs** Aiplan chefs will introduce farmers, producers, and ingredients that they have actually encountered and found appealing in terms of taste, quality, and attitude towards cultivation and production. The aim is to deepen understanding of ingredients by conveying "why this ingredient was attractive" and "what its appeal is" from a chef's perspective.

2. **Dissemination of Initiatives for Food Safety and Security and Local Production for Local Consumption** Aiplan will disseminate its philosophy on safety and security and its approach to local ingredients, which it values in ingredient selection and cooking. As a company that provides cuisine, it will continuously communicate its perspective on ingredients.

3. **Introduction of Producers' Passion and On-site Ingenuity** In addition to the ingredients themselves, the account will shed light on the ingenuity, hardships, and craftsmanship that producers face daily. By allowing readers to understand the producers' passion, the account aims to provide information that allows for a more three-dimensional appreciation of the value of food.

4. **Collaboration with Newsletters and Restaurant Initiatives** By collaborating with newsletters and restaurant initiatives, the account will convey the background and appeal of ingredients in a three-dimensional way. Through information dissemination, the aim is to create opportunities for people to become interested in producers' initiatives and the value of local food.

**About the First Article**

The article to be published at the launch will introduce "Ichikawa Zoen Direct Farm Ezo Okadama Farm" in Okadama-cho, Higashi-ku, Sapporo. The "Ezo Tomato" encountered by Chef Takayuki Kawamura at the site is said to be appealing for its balance of sweetness and acidity, its presence when used in cooking, and its versatility as an ingredient. The article will introduce the background of its deliciousness and ways to enjoy it, including tomato juice. The Ezo Tomato, the subject of the first article, is characterized by its balance of sweetness and acidity and its presence in dishes.