Hokkaido Consadole Sapporo x Aiplan: Kicking off with New Logo & Title! Sponsored Match "Tsunagari wo Katachi ni DAY"
Aiplan will host "Tsunagari wo Katachi ni DAY," a sponsored match for Hokkaido Consadole Sapporo, on May 23, 2026, at Daiwa House Premist Dome. Featuring a new group logo and title, the event will include interactive experiences like escort kids and backstage tours to strengthen community ties.
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- 📰 Published: May 7, 2026 at 19:00
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Aiplan Co., Ltd. will hold a sponsored match titled "Tsunagari wo Katachi ni DAY" on Saturday, May 23, 2026, at Daiwa House Premist Dome, during the "2026 Meiji Yasuda J2/J3 Centennial League Matchday 18: Hokkaido Consadole Sapporo vs. Jubilo Iwata." This marks the first event under the new group logo and with a refreshed title, featuring interactive events such as escort kids and backstage tours for supporters.
Aiplan Co., Ltd. (Head Office: Chuo-ku, Sapporo; Representative Director and President: Ikumi Shindo), an official top partner of "Hokkaido Consadole Sapporo," will host the sponsored match "Tsunagari wo Katachi ni DAY" on Saturday, May 23, 2026, at Daiwa House Premist Dome, during the "2026 Meiji Yasuda J2/J3 Centennial League Matchday 18: Hokkaido Consadole Sapporo vs. Jubilo Iwata."
This sponsored match event has been highly popular annually, and 2026 marks its first commemorative staging under a new group logo and with a revamped match title.
**Commemorative Sponsored Match Held with New Logo and New Title**
This year, the initiative, which has seen participation from many supporters and local residents, is being renewed as "Tsunagari wo Katachi ni DAY."
Centered on the theme of "connecting people," which Aiplan values, the event aims to create a day where supporters, the community, and businesses unite. It is also positioned as an opportunity for everyone to become familiar with the new group logo, celebrating the new beginning of the corporate brand.
**Various Hands-on Events Held Inside Premist Dome (Some Exclusively for Aiplan Members)**
This year, special events exclusively for members, which have been well-received annually, will also be held. These include valuable tours inside the stadium, where entry is usually restricted, and special opportunities to interact closely with players.
* **Escort Kids (15 participants)**
A popular activity allowing children to enter the pitch hand-in-hand with players. Open to children aged 5-12, this offers a precious experience of standing on the same pitch as professional athletes.
* **Flag Bearers (3 pairs, 6 participants)**
During the pre-match ceremony, participants will carry the fair play flag onto the pitch, marking the opening of the match under the stadium's spotlight.
* **Backstage Tour (10 pairs, 20 participants)**
A special tour allowing access to areas normally off-limits, such as locker rooms, the pitch, and the press conference room.
* **Match Ball Ceremony (1 pair, 2 participants) *Application deadline passed***
Participants will wear an original dress from Aiplan's dress shop, DESTINA, and hand the match ball to the referee on the pitch.
Scenes from last year's events.
**Visitor Programs and Booths**
On the day of the event, programs will be offered for general visitors to enjoy.
* Aiplan special booth exhibition
* Distribution of limited novelty goods
* Sales of original merchandise
* Hands-on content
Details will be announced sequentially on official SNS and other channels.
Scenes from last year's booths.
More details here:
https://www.apg-aiplan.com/news/single/38090
**Event Outline**
Aiplan "Tsunagari wo Katachi ni DAY"
Date: Saturday, May 23, 2026, 13:00 Kick-off
2026 Meiji Yasuda J2/J3 Centennial League Matchday 18: Hokkaido Consadole Sapporo vs. Jubilo Iwata
Venue: Daiwa House Premist Dome (1 Hitsujigaoka, Toyohira-ku, Sapporo, Hokkaido)
Access: Approximately 10 minutes walk from Fukuzumi Station on the Toho Subway Line
About Event Participation Application
Each hands-on event requires advance application, and if there are many applicants, participants will be selected by lottery.
Application Deadline: Wednesday, May 13, 2026 (must arrive by)
*Spectator tickets must be purchased separately.
Aiplan Group's New Tagline "Tsunagari wo Katachi ni" (Giving Form to Connections)
Giving form to connections between people. While well-versed in old traditions, we adapt flexibly without being bound by them, in ways that suit the present and future. We will accompany you through all important moments of life, not just ceremonies.
Weddings and funerals are times to witness life's milestones and confirm connections with family, friends, and the community. Meanwhile, with the diversification of lifestyles and family structures, and changes in the information environment, the roles required of ceremonies and the "form of reassurance" are also changing.
Aiplan, as a company rooted in Hokkaido, has re-articulated "what we exist for and what value we deliver" for the coming era, building on the foundation of its long-standing history. This new tagline positions that philosophy as a message to customers and local residents.
Aiplan Co., Ltd. (Head Office: Chuo-ku, Sapporo; Representative Director and President: Ikumi Shindo), an official top partner of "Hokkaido Consadole Sapporo," will host the sponsored match "Tsunagari wo Katachi ni DAY" on Saturday, May 23, 2026, at Daiwa House Premist Dome, during the "2026 Meiji Yasuda J2/J3 Centennial League Matchday 18: Hokkaido Consadole Sapporo vs. Jubilo Iwata."
This sponsored match event has been highly popular annually, and 2026 marks its first commemorative staging under a new group logo and with a revamped match title.
**Commemorative Sponsored Match Held with New Logo and New Title**
This year, the initiative, which has seen participation from many supporters and local residents, is being renewed as "Tsunagari wo Katachi ni DAY."
Centered on the theme of "connecting people," which Aiplan values, the event aims to create a day where supporters, the community, and businesses unite. It is also positioned as an opportunity for everyone to become familiar with the new group logo, celebrating the new beginning of the corporate brand.
**Various Hands-on Events Held Inside Premist Dome (Some Exclusively for Aiplan Members)**
This year, special events exclusively for members, which have been well-received annually, will also be held. These include valuable tours inside the stadium, where entry is usually restricted, and special opportunities to interact closely with players.
* **Escort Kids (15 participants)**
A popular activity allowing children to enter the pitch hand-in-hand with players. Open to children aged 5-12, this offers a precious experience of standing on the same pitch as professional athletes.
* **Flag Bearers (3 pairs, 6 participants)**
During the pre-match ceremony, participants will carry the fair play flag onto the pitch, marking the opening of the match under the stadium's spotlight.
* **Backstage Tour (10 pairs, 20 participants)**
A special tour allowing access to areas normally off-limits, such as locker rooms, the pitch, and the press conference room.
* **Match Ball Ceremony (1 pair, 2 participants) *Application deadline passed***
Participants will wear an original dress from Aiplan's dress shop, DESTINA, and hand the match ball to the referee on the pitch.
Scenes from last year's events.
**Visitor Programs and Booths**
On the day of the event, programs will be offered for general visitors to enjoy.
* Aiplan special booth exhibition
* Distribution of limited novelty goods
* Sales of original merchandise
* Hands-on content
Details will be announced sequentially on official SNS and other channels.
Scenes from last year's booths.
More details here:
https://www.apg-aiplan.com/news/single/38090
**Event Outline**
Aiplan "Tsunagari wo Katachi ni DAY"
Date: Saturday, May 23, 2026, 13:00 Kick-off
2026 Meiji Yasuda J2/J3 Centennial League Matchday 18: Hokkaido Consadole Sapporo vs. Jubilo Iwata
Venue: Daiwa House Premist Dome (1 Hitsujigaoka, Toyohira-ku, Sapporo, Hokkaido)
Access: Approximately 10 minutes walk from Fukuzumi Station on the Toho Subway Line
About Event Participation Application
Each hands-on event requires advance application, and if there are many applicants, participants will be selected by lottery.
Application Deadline: Wednesday, May 13, 2026 (must arrive by)
*Spectator tickets must be purchased separately.
Aiplan Group's New Tagline "Tsunagari wo Katachi ni" (Giving Form to Connections)
Giving form to connections between people. While well-versed in old traditions, we adapt flexibly without being bound by them, in ways that suit the present and future. We will accompany you through all important moments of life, not just ceremonies.
Weddings and funerals are times to witness life's milestones and confirm connections with family, friends, and the community. Meanwhile, with the diversification of lifestyles and family structures, and changes in the information environment, the roles required of ceremonies and the "form of reassurance" are also changing.
Aiplan, as a company rooted in Hokkaido, has re-articulated "what we exist for and what value we deliver" for the coming era, building on the foundation of its long-standing history. This new tagline positions that philosophy as a message to customers and local residents.