"Apaman Shop Omoitama Project 2026" Second Phase: Behind-the-Scenes Video Released of Honoka Tsuchiya Visiting a Fireworks Factory

APAMAN Co., Ltd.'s "Apaman Shop" brand has released the second phase of the "Apaman Shop Omoitama Project 2026." This project aims to launch fireworks filled with children's dreams and messages of support for Shirahama at the "SKY ART FESTIVAL 2026" to be held on August 1, 2026 (Sat) at Shirarahama Beach in Shirahama Town, Wakayama Prefecture. As part of this second phase, a video has been released showing Honoka Tsuchiya visiting the fireworks factory of Wakino Art Factory Inc., the company that produces the fireworks, where she observed and experienced part of the fireworks production process. We are pleased to announce this release.

SKY ART FESTIVAL 2026

This project aims to embed children's dreams, wishes, and messages of support for Shirahama into fireworks and send them to the night sky over Shirarahama.

The video released this time features Honoka Tsuchiya visiting the fireworks factory. While receiving explanations about the production process from the fireworks artisans, she experienced a part of the fireworks ball creation. Through the production site, which is rarely seen, the video introduces the artisans' craftsmanship that goes into each firework and the background of the project, which carries the children's sentiments.

While experiencing part of the production process, Ms. Tsuchiya touched upon the delicacy and tension involved in making fireworks, stating, "It felt like entrusting the children's precious feelings."

The "Apaman Shop Omoitama Project 2026" is not just a fireworks display, but an initiative that connects children's dreams, support for Shirahama, and local vibrancy. Through this project, the APAMAN Group aims to contribute to promoting Shirahama's appeal and revitalizing the local economy.

Fireworks Carrying Children's Dreams! Behind the Scenes of the Shirahama "Omoitama Project" Production

What is the "Apaman Shop Omoitama Project 2026"?

"Apaman Shop Omoitama" are created with children's dreams and messages of support for Shirahama.

The "Apaman Shop Omoitama Project 2026" is an initiative to embed children's dreams, wishes, and messages of support for Shirahama into fireworks and launch them at the "SKY ART FESTIVAL 2026" to be held on August 1, 2026 (Sat) at Shirarahama Beach.

By entrusting children's sentiments to a single firework and sending them to the night sky over Shirarahama, the project aims to increase interest in the region and create opportunities for people to visit Shirahama.

The first phase announced the launch of this project. The second phase focuses on the actual site where the fireworks are produced, introducing the artisans' work and parts of the production process through video.

Honoka Tsuchiya Visits a Fireworks Factory

This time, Honoka Tsuchiya visited the fireworks factory of Wakino Art Factory Inc., the company that produces the fireworks.

Fireworks balls are carefully crafted one by one by the hands of fireworks artisans.

In this video, Honoka Tsuchiya visited the fireworks factory and observed and experienced part of the fireworks ball production process.

Fireworks balls are not only spectacular when they explode, but they are also created through delicate handwork and careful, safety-conscious processes that precede their launch.

Ms. Tsuchiya, while receiving explanations from the artisans, experienced the sentiments embedded in the fireworks balls and the tension unique to the production site.

Through this visit, the video conveys the seriousness of the production site and the feelings put into each firework, which are difficult to convey just by seeing the finished product.

Highlights of the Video

1. The Production Site Where Children's Sentiments Are Embedded in Fireworks

This video introduces the site where the "Apaman Shop Omoitama," launched with children's dreams and messages of support for Shirahama, are produced.

By conveying the process leading up to the launch, not just the finished fireworks, the content allows viewers to feel the sentiments and background embedded in each firework.

2. The Craftsmanship and Tension of Fireworks Artisans

Behind the spectacular launches of fireworks lies the meticulous handiwork of the artisans.

The video showcases the tension of the production site and the artisans' dedicated approach to each piece through a part of the fireworks ball creation process.

3. Honoka Tsuchiya Experiences Part of the Production Process

Honoka Tsuchiya actually visited the fireworks factory and experienced part of the production process.

Through Ms. Tsuchiya's perspective, the video conveys the depth of fireworks making and the significance of this project, which entrusts children's sentiments.

Part of the fireworks ball production process, rarely seen by the public.

Comment from Honoka Tsuchiya

Honoka Tsuchiya

Experiencing part of the fireworks ball production firsthand this time, I felt the tension of making fireworks and the amazing skill of the artisans.

It felt like "Apaman Shop Omoitama" carries the children's precious feelings, which naturally made me want to approach it with care.

I am looking forward to enjoying a special night with everyone at Shirarahama on August 1st.

Towards the August 1st launch, each step of the process is being carefully carried out at the production site.

Fireworks balls being produced for the launch

The fireworks production site being prepared for the night sky of Shirarahama

"SKY ART FESTIVAL 2026" Event Outline

Event Name

SKY ART FESTIVAL 2026

Date

August 1, 2026 (Sat)

Venue

Shirarahama Beach (Shirahama Town, Wakayama Prefecture)

Gates Open

11:00

Event Start

12:00

Fireworks

(Launch Time)

20:20–21:00

Event End

21:00

Organizer

SKY ART FESTIVAL Executive Committee

Co-organizer

Shirahama Town, Wakayama Prefecture

Production

APAMAN Co., Ltd., C&E Inc.

Inquiries

SKY ART FESTIVAL Operations Office TEL: 0949-36-4599 (Weekdays 10:00–17:00) E-mail: info@sky-art-fes.jp

* Event may proceed in light rain, but may be canceled in case of severe weather. * Event details are subject to change.

TIMETABLE

Click here to purchase tickets

Notes

About Tickets

Tickets can be purchased until 23:59 on July 31, 2026, via the "Click here to purchase tickets" link below. Tickets for this event will be issued as electronic tickets only. You will present your electronic ticket on your smartphone or other device at the entrance gate and exchange it for a wristband. Please do not remove the wristband until the festival ends. Lost or damaged wristbands cannot be reissued. Please note that admission may be refused if the ticket cannot be displayed due to a dead smartphone battery or malfunction. Cancellations, ticket type changes, or refunds due to customer convenience after purchase are not possible. Refunds for duplicate purchases (including accidental multiple purchases) are also not possible. Resale or transfer of tickets for profit is strictly prohibited. Admission with tickets purchased through channels other than authorized ones cannot be guaranteed. Refunds will only be issued in case of event cancellation due to severe weather or event cancellation. Performing artists are subject to change without notice. Please note that refunds will not be issued due to such changes. Other: The number of seats in each area is not disclosed.

Access

Shirarahama Beach, 864 Shirahama-cho, Nishimuro-gun, Wakayama Prefecture

Access

Notes

If you plan to use parking, please purchase a ticket that includes parking or use a nearby coin-operated parking lot. Parking alone is not available. On-the-day tickets for parking are not sold. There are no parking facilities for motorcycles or bicycles.

Details on shuttle buses and information on ticket sales will be announced sequentially on the official website.

SKY ART FESTIVAL 2026 Executive Committee

We want to create opportunities for many people to visit Shirahama even after the pandas are returned.

With that in mind, we planned a new festival that combines Shirahama's beautiful sea and sunset with music and fireworks.

Shirahama boasts many attractions that are the pride of Japan, including its sea, hot springs, food, nature, and culture.

By nurturing the "SKY ART FESTIVAL 2026" as a new summer tradition in Shirahama, we aim to contribute to attracting tourists, expanding the exchange population, and revitalizing the local economy.

APAMAN Co., Ltd.

As a company that connects communities and people through housing, APAMAN Co., Ltd. has been involved in promoting the lifestyles and attractions of various regions across the country.

Through the "SKY ART FESTIVAL 2026," we aim to transmit Shirahama's diverse charms—its sea, hot springs, nature, food, and culture—to the nation through the entertainment of music and fireworks, and contribute to creating new reasons for people to visit Shirahama.

Furthermore, through the "Apaman Shop Omoitama Project 2026," which embeds children's dreams and messages of support for Shirahama after the pandas' return, we aim to send the aspirations of the children who will shape the future into the night sky of Shirahama.

As one of the production companies, we will support this event to ensure it becomes an event that leads to creating local vibrancy and expanding the exchange population, encouraging many people to visit Shirahama even after the pandas' return.

[SKY ART FESTIVAL Executive Committee]

Executive Committee Chairman: Kei Tajima

1-4-21 Shinmachi, Nogata City, Fukuoka Prefecture

Phone: 0949-36-4599

[APAMAN Co., Ltd.]

APAMAN Co., Ltd. (Chuo-ku, Tokyo - President and CEO: Kai Yamazaki) is a company that operates a rental brokerage franchise (FC) business under the "Apaman Shop" brand.

URL: https://apamanshop-hd.co.jp/corporate-group/

Click here for Apaman Shop recruitment information URL: https://apamanshop-job.net/jobfind-pc/

[Press Inquiries Regarding This Matter]

APAMAN Co., Ltd. Public Relations Department

Marunouchi Trust Tower N Building, 19F, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo

Tel: 0570-058-889