Share for Mother's Day: 37th Bear-kun AR Photo Contest Held
APAMAN Co., Ltd.'s "Apaman Shop" is holding its 37th Bear-kun AR Photo Contest from May 8 to May 10, 2026, in conjunction with Mother's Day. Users are invited to take photos with the AR character "Bear-kun" related to Mother's Day and share their gratitude on social media.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
- 🤖 AI Analyzed: May 9, 2026 at 01:21 (13h 50m after Collected)
APAMAN Co., Ltd. (Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki), which boasts the No. 1 market share*1 in the number of stores and contract count*2 in the rental housing brokerage business, is holding the "37th Bear-kun AR Photo Contest," a participatory event utilizing its official character "Bear-kun," starting from May 8, 2026 (Friday).
This event is a photo contest where participants activate AR on their smartphones and take/post photos of "Mother's Day" with "Bear-kun" appearing on screen.
Mother's Day is an important anniversary to convey daily gratitude to mothers. This participatory project encourages people to easily share warm family moments and memorable times as photos.
37th Bear-kun AR Photo Contest
Background of the project
Mother's Day is a cherished anniversary celebrated worldwide, offering a precious opportunity to convey gratitude to mothers, something often difficult to express daily. It is also a day to spend warm time with family and materialize those feelings.
Apaman Shop continues its efforts to make housing and daily life feel more familiar through its official character "Bear-kun."
This photo contest, themed "Mother's Day," provides an easy way for people to participate through photos. By sharing memories with mothers, moments of expressing daily gratitude, and warm scenes felt in everyday life, we aim to create an opportunity for people to naturally feel the warmth of life and the importance of home.
Shooting image
The shooting image envisions scenes such as giving small gifts or bouquets to mothers for Mother's Day. Moments that capture the heartwarming act of expressing gratitude and handing it over.
Also, enjoyable times spent with mothers and memorable scenes. Content that conveys the warmth of family, such as casual conversations and smiles in daily life, or recounting memories while looking back at photos.
Furthermore, scenes of the whole family celebrating Mother's Day. Content depicting a special and warm moment, such as gathering around a dining table or expressing gratitude while surrounding mother with cake and flowers.
Shooting image
Shooting image
Shooting image
"Bear-kun AR Photo Contest" Overview
Participants are asked to take photos with AR Bear-kun and post them on social media.
Application period: May 8, 2026 (Friday) to May 10, 2026 (Sunday) until 23:59.
How to apply:
■Instagram / Facebook
1. Read the QR code with your smartphone and launch the official AR "Bear-kun" (no app required, access from a dedicated site).
2. Take a "Mother's Day" photo with AR Bear-kun.
3. Post to SNS with the hashtag [#べあ君ar体験].
*Please post with your account set to public. If your account is private, your entry will be invalid.
■X (formerly Twitter)
① Read the QR code with your smartphone
→ Just hover your camera over it!
② Launch the photo frame (AR)
→ Bear-kun appears on the screen!
③ Take a photo
→ Take it at your favorite position and pose!
④ Save the photo
→ Long press the screen → Tap "Save"
⑤ Press the "x" button on the right
→ Return to the previous screen
⑥ Press "Share your photo with Mom" on the top left of the screen
⑦ SNS post
→ Select the saved photo and post to complete your entry
*Please post with your account set to public. If your account is private, your entry will be invalid.
Please watch this video for the posting flow:
https://youtube.com/shorts/Twlko7VBpE4?si=99q4A1yCDNkwQPco
Judging criteria: Affinity with the theme (how friends/companions and Bear-kun are utilized), originality, composition, color, storytelling, brightness of content, safety, and expression of fun.
Prizes
・Three winning entries will receive a "Thank You from Bear-kun Award" gift.
3 winners Outstanding Award
Reduced Salt Gentle Umadashi Set (boxed) equivalent to 4,500 yen
This set uses a luxurious blend of 6 carefully selected domestic dashi ingredients, difficult to assemble at home. The umami of the ingredients overlaps, creating an elegant and deep flavor.
Details here: https://www.onlineshop-yamaya.com/item.html?pn=22708
Winner announcement: Winners will be contacted via DM on the SNS account they posted from by May 11, 2026 (Monday) 18:00. Prizes will be shipped from Yamaya Co. Winning entries will be published until June 24, 2026 (Friday).
This event is a photo contest where participants activate AR on their smartphones and take/post photos of "Mother's Day" with "Bear-kun" appearing on screen.
Mother's Day is an important anniversary to convey daily gratitude to mothers. This participatory project encourages people to easily share warm family moments and memorable times as photos.
37th Bear-kun AR Photo Contest
Background of the project
Mother's Day is a cherished anniversary celebrated worldwide, offering a precious opportunity to convey gratitude to mothers, something often difficult to express daily. It is also a day to spend warm time with family and materialize those feelings.
Apaman Shop continues its efforts to make housing and daily life feel more familiar through its official character "Bear-kun."
This photo contest, themed "Mother's Day," provides an easy way for people to participate through photos. By sharing memories with mothers, moments of expressing daily gratitude, and warm scenes felt in everyday life, we aim to create an opportunity for people to naturally feel the warmth of life and the importance of home.
Shooting image
The shooting image envisions scenes such as giving small gifts or bouquets to mothers for Mother's Day. Moments that capture the heartwarming act of expressing gratitude and handing it over.
Also, enjoyable times spent with mothers and memorable scenes. Content that conveys the warmth of family, such as casual conversations and smiles in daily life, or recounting memories while looking back at photos.
Furthermore, scenes of the whole family celebrating Mother's Day. Content depicting a special and warm moment, such as gathering around a dining table or expressing gratitude while surrounding mother with cake and flowers.
Shooting image
Shooting image
Shooting image
"Bear-kun AR Photo Contest" Overview
Participants are asked to take photos with AR Bear-kun and post them on social media.
Application period: May 8, 2026 (Friday) to May 10, 2026 (Sunday) until 23:59.
How to apply:
■Instagram / Facebook
1. Read the QR code with your smartphone and launch the official AR "Bear-kun" (no app required, access from a dedicated site).
2. Take a "Mother's Day" photo with AR Bear-kun.
3. Post to SNS with the hashtag [#べあ君ar体験].
*Please post with your account set to public. If your account is private, your entry will be invalid.
■X (formerly Twitter)
① Read the QR code with your smartphone
→ Just hover your camera over it!
② Launch the photo frame (AR)
→ Bear-kun appears on the screen!
③ Take a photo
→ Take it at your favorite position and pose!
④ Save the photo
→ Long press the screen → Tap "Save"
⑤ Press the "x" button on the right
→ Return to the previous screen
⑥ Press "Share your photo with Mom" on the top left of the screen
⑦ SNS post
→ Select the saved photo and post to complete your entry
*Please post with your account set to public. If your account is private, your entry will be invalid.
Please watch this video for the posting flow:
https://youtube.com/shorts/Twlko7VBpE4?si=99q4A1yCDNkwQPco
Judging criteria: Affinity with the theme (how friends/companions and Bear-kun are utilized), originality, composition, color, storytelling, brightness of content, safety, and expression of fun.
Prizes
・Three winning entries will receive a "Thank You from Bear-kun Award" gift.
3 winners Outstanding Award
Reduced Salt Gentle Umadashi Set (boxed) equivalent to 4,500 yen
This set uses a luxurious blend of 6 carefully selected domestic dashi ingredients, difficult to assemble at home. The umami of the ingredients overlaps, creating an elegant and deep flavor.
Details here: https://www.onlineshop-yamaya.com/item.html?pn=22708
Winner announcement: Winners will be contacted via DM on the SNS account they posted from by May 11, 2026 (Monday) 18:00. Prizes will be shipped from Yamaya Co. Winning entries will be published until June 24, 2026 (Friday).