Takashina Housing Announces Koala Corporate Character "Mik-kun" to Be Loved by the Community, First Appearance Scheduled for "Chiba Furusato Summer Festival" on July 26 (Sunday)

Takashina Housing Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, Representative Director: Osamu Yamanaka), a franchisee of "Apaman Shop" operated by APAMAN Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Kai Yamasaki), which boasts the No. 1 position in both the number of stores *1 and contracts *2 in the rental housing brokerage business, has announced "Mik-kun" the koala as its corporate character. This character will be developed with the aim of becoming an "approachable presence" for local customers, improving the company's brand value, and promoting store visits. ## Background of Character Development Consultations regarding rental housing often involve "anxiety" and "difficulty understanding," and especially for first-time room seekers, there tends to be a high psychological hurdle to visiting a store. To address these challenges, Takashina Housing developed a corporate character based on a koala, a universally beloved animal, out of a desire to "be a familiar and trusted presence in the community." ## Koala "Mik-kun" Profile - Birthday: April 3 - Blood Type: O - Gender: Boy - Favorite Food: Fruits (especially pears) ## Meaning Behind the Name "Mik-kun" the koala was named with the aim of being a friendly presence that local residents can affectionately call, making it easy to remember and warm. ## Takashina Housing Official Instagram Takashina Housing's official Instagram will disseminate information utilizing "Mik-kun." "Mik-kun" the koala will be utilized through the following initiatives: - Deployment in store displays and customer service tools - Information dissemination on social media (Instagram) - Educational content related to room searching - Utilization in regional events and campaigns Through these efforts, the company aims to broaden the perception that "room searching = easy to consult" and promote visits for consultations. Instagram: https://www.instagram.com/takashinahousing/ ## Initiative for Nurturing the Next Generation: "Koala Cup Mini Soccer Tournament" Koala Cup The "Koala Cup Mini Soccer Tournament" (hereinafter, Koala Cup), which started in 2008, provides an annual sports exchange opportunity for local children. This tournament, which began with the desire to "provide opportunities for challenge and growth to children who will bear the future of the region," has seen an increasing number of participating teams, mainly from local elementary schools and soccer clubs, year by year. Through sports, it has become an established activity that brings smiles and vitality to the town. View tournament様子 here ## Participation in "Chiba Furusato Summer Festival," Created Together with the Community 27th Chiba Furusato Summer Festival As part of its efforts to value connections with the community, Takashina Housing will hold the "28th Chiba Furusato Summer Festival" on July 26, 2026 (Sunday). This event is an annual summer tradition created by local residents and businesses working together, and it is cherished as a place for interaction among a wide range of generations. On the day of the event, the corporate character "Mik-kun" the koala is scheduled to appear, aiming to improve recognition as a more familiar and approachable presence through communication with visitors. Furthermore, the event will serve as an opportunity to create touchpoints for store visits and consultations. ## Representative Comment Osamu Yamanaka, President and Representative Director, Takashina Housing Co., Ltd. Our company has been providing housing support closely tied to the community, and in order to make more customers feel that "they can consult with peace of mind," we have announced our corporate character "Mik-kun" the koala. Through "Mik-kun," we hope to alleviate the anxiety of finding a home even a little, and continue to be a familiar presence to the local community. Osamu Yamanaka, Representative Director, Takashina Housing Co., Ltd. *1 ▼ No. 1 in the number of rental housing brokerage stores *Survey overview and methodology: Desk research and interview survey targeting "rental housing brokerage business" Survey period: May 14, 2024 - May 28, 2024 Survey conducted by: Ex-Creative Co., Ltd. Companies compared: 10 major companies operating "rental housing brokerage business" *Overseas corporations are excluded (however, independent Japanese corporations are included) *2 ▼ No. 1 in the number of rental housing brokerage contracts *Survey overview and methodology: Desk research and interview survey targeting "rental housing brokerage business" Contract target period: September 1, 2024 - August 31, 2025 Survey conducted by: Tokyo Shoko Research Co., Ltd. Survey period: October 1, 2025 - October 27, 2025 Companies compared: 10 major companies operating "rental housing brokerage business" (limited to brands with unified facades ) *Overseas corporations are excluded (however, independent Japanese corporations are included) ## [Takashina Housing Co., Ltd.] Representative Director: Osamu Yamanaka Established: 19