Bear-kun Golden Week Campaign: "Early Summer Luxury! Win Higo Green Melons" SNS Project to Start May 1st

APAMAN Co., Ltd. (Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki), which boasts the No. 1 position in both store count*1 and contract volume*2 in the rental housing brokerage industry, will hold the "Early Summer Luxury! Golden Week Campaign" from Friday, May 1, 2026, to Sunday, May 10, 2026, as an initiative timed with the new lifestyle season.

The purpose of this campaign is to create touchpoints through SNS and to provide an opportunity for consultations and visits regarding housing searches.
*Promotional measure: Since it's rental, it's not a sales promotion, so 'sales promotion' is removed.

Campaign Visual

Purpose of this project

Golden Week is a time when new lifestyles have settled down, and people begin to consider their next move or review their living situation.

Apaman Shop will continue to create touchpoints on SNS through seasonal campaigns, leading to opportunities for housing search consultations and visits.

Campaign Overview

Campaign Name

Bear-kun Golden Week Campaign: Early Summer Luxury! Higo Green Melon Present

Period

May 1, 2026 (Fri) - May 10, 2026 (Sun) 23:59

Target SNS

X (formerly Twitter) / Instagram / Facebook / TikTok

Official Accounts

Apaman Shop Official X Account

@Apamanshop

Apaman Shop Official Instagram Account

@apaman_shop

Apaman Shop Official Facebook Account

https://www.facebook.com/apamanshopcom

Apaman Shop Official TikTok Account

@apaman_shop

How to Participate (2 steps / common to all SNS)

① Follow Apaman Shop's official account

② Post with the specified hashtag (photo or text)
Example comments: "How I spend GW," "Town I want to live in," "My enthusiasm for melons," etc.
#BearKunGWCampaign

*To receive winner notifications, please set your direct messages (DM) to be receivable.
*Applications are limited to one per person.
*Posts from private accounts are not eligible for the lottery.
*Only residents of Japan are eligible.

Prizes

Higo Green (2 melons, total approx. 3.6kg)
Number of winners: 5 people

Winner Announcement

Contact method: Notification via DM (Direct Message) from the official account
If there is no reply within 3 days after sending the DM, the prize will be forfeited.
Contact period: Around mid-May 2026
Shipping period: Sequentially shipped from mid-June to late June 2026
Shipped by: Yamaya Communications Inc.

What is Bear-kun?

Apaman Shop's official character. Bear-kun shares the charm of homes and lifestyles nationwide through SNS and events daily. Recently, Bear-kun values communication with fans, including interactions with official corporate accounts and "nuigurumi photography" (taking photos with stuffed animals) incorporating trending topics.

Apaman Shop Official Character Bear-kun

Bear-kun SHOP

We look forward to your use, Bear!

■Notes

・Countermeasures against impersonation: Warning against fake accounts.
・Resending: Reshipping due to incorrect address or long-term absence is not possible.
・Returns/Exchanges: Due to being fresh food, returns/exchanges due to winner's convenience are not possible.
・Platform disclaimer: This campaign is not sponsored, endorsed, or administered by, or associated with, each SNS operating company.

・Only residents of Japan are eligible.

・Applications from private accounts are invalid.

・Winners' personal information will only be used for prize shipping.

・This campaign may be changed or canceled without prior notice.

・Prizes will be shipped sequentially from mid-June to late June 2026.
・Please check the handling of personal information here:

https://www.apamanshop.com/privacy/index.html

■ Notes regarding SNS platforms

This campaign is planned by Apaman Shop (APAMAN Co., Ltd.). It is not sponsored, endorsed, or operated by Instagram, X (Twitter), Facebook, or TikTok.

*1 ▼ No. 1 in rental housing brokerage contracts

*Survey overview and methodology: Desk research and interview survey targeting "rental housing brokerage industry"
Contract target period: September 1, 2024 - August 31, 2025
Survey conducted by: Tokyo Shoko Research, Ltd.
Survey period: October 1, 2025 - October 27, 2025
Comparison target companies: 10 major companies operating in the "rental housing brokerage industry" (limited to brands with unified facades (store exteriors))
*Excluding overseas corporations (however, independent Japanese corporations are included)

*2 ▼ Rental housing brokerage stores