APAMAN Shop to Host 36th Bear-kun AR Photo Contest for Children's Day
APAMAN Co., Ltd., which operates "Apaman Shop" (boasting the largest number of stores and contracts in residential rental brokerage), will hold the "36th Bear-kun AR Photo Contest" using its official character "Bear-kun" starting April 30, 2026. The contest, themed around Children's Day, aims to encourage sharing family memories by posting AR-enhanced photos on social media, thereby fostering interest in housing and lifestyle.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 13:38 (2h 6m after Collected)
APAMAN Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki), which operates "Apaman Shop" — boasting the No. 1 position in both store count *1 and contract count *2 in the residential rental brokerage industry — will host the "36th Bear-kun AR Photo Contest," a participatory event utilizing its official character "Bear-kun," starting from Thursday, April 30, 2026.
This event is a photo contest where participants launch AR on their smartphones and take and post photos with "Bear-kun" appearing on the screen, themed around "Children's Day." In Japan, there is a seasonal event called "Children's Day," and this participatory event is designed to allow people to easily share photos of moments that capture the healthy growth of children and special memories.
36th Bear-kun AR Photo Contest Event Background
In Japan, May 5th is "Children's Day," a cherished day for families to spend time together, wishing for the healthy growth of their children.
Apaman Shop continues its efforts to make housing and living feel more familiar through its official character "Bear-kun." This photo contest, themed "Children's Day," provides an easy way to participate through photography. By sharing familiar scenery and precious moments, we aim to create an opportunity for people to naturally feel the joy of living and an interest in housing.
Shooting Image
Shooting images include scenes such as families visiting a shrine for Children's Day. It captures special moments spent wishing for the healthy growth of children amidst carp streamers and the quiet atmosphere of the shrine grounds.
Also, families enjoying cherry blossom viewing with children in a park with beautiful flowers. A spring outing scene full of smiles surrounded by colorful flowers.
Another scenario envisions families enjoying a picnic under the blue sky, spreading out a leisure sheet. The content is expected to express the warm moments of a holiday spent leisurely with children, gathered around a bento box.
Shooting Image
Shooting Image
Shooting Image
"Bear-kun AR Photo Contest" Overview
Participants are asked to take photos with AR Bear-kun and post them on SNS.
Application Period: Thursday, April 30, 2026 – Wednesday, May 6, 2026, until 23:59.
Application methods are as follows:
■ Instagram / Facebook
1. Scan the QR code with your smartphone to launch the official AR "Bear-kun" (no app required, access from a dedicated website).
2. Take a photo of "Children's Day" with AR Bear-kun.
3. Post it on SNS with the hashtag [#べあ君ar体験].
*Please set your account to public for posting. Applications will be invalid if the account is private.
■ X (formerly Twitter)
1. Scan the QR code with your smartphone
-> Just hold your camera over it, it's okay
2. Launch the photo frame (AR)
-> Bear-kun appears on the screen!
3. Take a photo
-> Shoot at your favorite position and pose
4. Save the photo
-> Long press the screen -> Tap "Save"
5. Press the 'x' button on the right
-> Return to the previous screen
6. Press "GW Children's Day" in the upper left corner of the screen
7. SNS Post
-> Select the saved photo and post it to complete your participation
*Please set your account to public for posting. Applications will be invalid if the account is private.
Watch this video for the posting process:
https://youtube.com/shorts/Twlko7VBpE4?si=99q4A1yCDNkwQPco
Judging criteria: Affinity with the theme (how friends and Bear-kun are utilized), originality, composition, color, storytelling, brightness of the posted content, safety, and expression of fun.
Prizes
・Six winners will receive a "Thank You Award from Bear-kun" as a gift.
1 Grand Prize winner
Specialty Seasoning Gift, equivalent to 2,700 yen
A gift set of carefully selected seasonings.
This set includes 5 items such as the classic "Pietro Dressing Japanese Soy Sauce," "Patte Fritte Fried Onion & Nuts" which elevates any dish with a sprinkle, and "Ouchi Pasta" a bottled pasta sauce that allows you to easily make homemade pasta at home.
Details here: https://pietro-onlineshop.com/products/pietro-dressing-jn0287b
5 Runner-up winners
Classic Dressing Gift, equivalent to 1,600 yen
Three classic Pietro dressings.
Including the long-selling "Pietro Dressing Japanese Soy Sauce" since its founding, and others that just by sprinkling...
This event is a photo contest where participants launch AR on their smartphones and take and post photos with "Bear-kun" appearing on the screen, themed around "Children's Day." In Japan, there is a seasonal event called "Children's Day," and this participatory event is designed to allow people to easily share photos of moments that capture the healthy growth of children and special memories.
36th Bear-kun AR Photo Contest Event Background
In Japan, May 5th is "Children's Day," a cherished day for families to spend time together, wishing for the healthy growth of their children.
Apaman Shop continues its efforts to make housing and living feel more familiar through its official character "Bear-kun." This photo contest, themed "Children's Day," provides an easy way to participate through photography. By sharing familiar scenery and precious moments, we aim to create an opportunity for people to naturally feel the joy of living and an interest in housing.
Shooting Image
Shooting images include scenes such as families visiting a shrine for Children's Day. It captures special moments spent wishing for the healthy growth of children amidst carp streamers and the quiet atmosphere of the shrine grounds.
Also, families enjoying cherry blossom viewing with children in a park with beautiful flowers. A spring outing scene full of smiles surrounded by colorful flowers.
Another scenario envisions families enjoying a picnic under the blue sky, spreading out a leisure sheet. The content is expected to express the warm moments of a holiday spent leisurely with children, gathered around a bento box.
Shooting Image
Shooting Image
Shooting Image
"Bear-kun AR Photo Contest" Overview
Participants are asked to take photos with AR Bear-kun and post them on SNS.
Application Period: Thursday, April 30, 2026 – Wednesday, May 6, 2026, until 23:59.
Application methods are as follows:
■ Instagram / Facebook
1. Scan the QR code with your smartphone to launch the official AR "Bear-kun" (no app required, access from a dedicated website).
2. Take a photo of "Children's Day" with AR Bear-kun.
3. Post it on SNS with the hashtag [#べあ君ar体験].
*Please set your account to public for posting. Applications will be invalid if the account is private.
■ X (formerly Twitter)
1. Scan the QR code with your smartphone
-> Just hold your camera over it, it's okay
2. Launch the photo frame (AR)
-> Bear-kun appears on the screen!
3. Take a photo
-> Shoot at your favorite position and pose
4. Save the photo
-> Long press the screen -> Tap "Save"
5. Press the 'x' button on the right
-> Return to the previous screen
6. Press "GW Children's Day" in the upper left corner of the screen
7. SNS Post
-> Select the saved photo and post it to complete your participation
*Please set your account to public for posting. Applications will be invalid if the account is private.
Watch this video for the posting process:
https://youtube.com/shorts/Twlko7VBpE4?si=99q4A1yCDNkwQPco
Judging criteria: Affinity with the theme (how friends and Bear-kun are utilized), originality, composition, color, storytelling, brightness of the posted content, safety, and expression of fun.
Prizes
・Six winners will receive a "Thank You Award from Bear-kun" as a gift.
1 Grand Prize winner
Specialty Seasoning Gift, equivalent to 2,700 yen
A gift set of carefully selected seasonings.
This set includes 5 items such as the classic "Pietro Dressing Japanese Soy Sauce," "Patte Fritte Fried Onion & Nuts" which elevates any dish with a sprinkle, and "Ouchi Pasta" a bottled pasta sauce that allows you to easily make homemade pasta at home.
Details here: https://pietro-onlineshop.com/products/pietro-dressing-jn0287b
5 Runner-up winners
Classic Dressing Gift, equivalent to 1,600 yen
Three classic Pietro dressings.
Including the long-selling "Pietro Dressing Japanese Soy Sauce" since its founding, and others that just by sprinkling...