Sharing Spring Flavors with Photos: 35th Bear-kun AR Photo Contest Held

'Apaman Shop,' developed by APAMAN Co., Ltd. (Chuo-ku, Tokyo, President: Kai Yamazaki), which boasts the No. 1 number of stores*1 and contracts*2 in the rental housing brokerage business, will hold a participatory project utilizing our official character 'Bear-kun,' the '34th Bear-kun AR Photo Contest,' starting Wednesday, April 15, 2026.

This project is a photo contest where you launch AR on your smartphone and take and post photos of 'Spring flavors, found' together with 'Bear-kun' appearing on the screen. In Japan, there are 'seasonal ingredients,' and we will implement this as a participatory project where you can easily share photos during the time when you can enjoy flavors unique to spring.

34th Bear-kun AR Photo Contest

Project Background In Japan, there is a culture of enjoying 'seasonal ingredients' every season, and spring is a season rich in fresh flavors such as bamboo shoots, canola flowers, and strawberries. These seasonal ingredients allow us to feel the changing of the seasons at our daily dining tables, bringing more color and richness to our lives.

At Apaman Shop, we continue initiatives to make housing and living feel more familiar through our official character 'Bear-kun.' In this photo contest, we provide a space where you can easily participate through photos under the theme of 'Spring flavors' along with 'seasonal ingredients.' By having you share familiar scenery and precious moments, we aim to create opportunities for you to naturally feel the joy of living and interest in housing.

Shooting Image For the shooting image, we expect seasonal ingredients unique to spring and dining scenes that have a sense of the season. For example, various dining scenes are eligible, such as home-cooked meals or bento boxes using spring vegetables like canola flowers or bamboo shoots, sweets or drinks using seasonal fruits like strawberries, or limited-time seasonal menus encountered while dining out.

Furthermore, it is not limited to special dishes; we expect content where you can freely express familiar 'delicious moments,' including casual plates on the everyday dining table or combinations of colorful ingredients that make you feel spring.

Shooting Image Shooting Image Shooting Image

'Bear-kun AR Photo Contest' Overview Participants will take a photo with AR Bear-kun and post it on SNS.

Application period: April 15, 2026 (Wednesday) - April 28, 2026 (Tuesday) 23:59.

The application method is as follows: 1. Scan the QR code with your smartphone and launch the official AR 'Bear-kun' (no app required, accessible from the dedicated site). 2. Take a photo of 'Spring flavor, found' together with AR Bear-kun. 3. Post it on Instagram or X (formerly Twitter) with the hashtag [#べあ君ar体験]. *Please set your account to public when posting. If your account is private, your application will be invalid.

Judging Criteria: Affinity with the theme (how to best utilize friends/companions and Bear-kun), originality, composition, color, story, brightness of the post content, safety, and expression of fun.

Prizes - Six winning entries will receive a gift as a 'Thank you prize from Bear-kun'.

1 Grand Prize winner Grand Prize item illustration: Image Bear-kun Assorted Sweets worth 3,000 yen The grand prize winner will receive an assortment of sweets that make you feel spring (reference price equivalent to 3,000 yen). *The photo is for illustrative purposes only.

5 Prize winners Starbucks eGift 500 yen Starbucks eGift 500 yen We will present a Starbucks eGift of 500 yen. After receiving the gift, please tap the URL provided and present the QR code at checkout.

Winner Announcement: Winners will be contacted via DM to the SNS account used for posting by 18:00 on Thursday, April 30, 2026. The winning entries are scheduled to be published on the special Bear-kun site by Friday, April 24, 2026.

Bear-kun Special Site A special page for fans full of content to see, read, and experience.

APAMAN Co., Ltd. develops its business around the theme of 'Creating the future of housing that connects communities and people,' and the corporate character 'Bear-kun'...