Apaman Shop, operated by APAMAN Co., Ltd. (Chuo-ku, Tokyo; President: Kai Yamazaki), which boasts the No. 1 number of stores (*1) and contracts (*2) in the rental housing brokerage business, will release the Kagoshima edition of its 'Mascot Dance' series on Wednesday, April 15, 2026. This is the latest installment of the regional charm promotion project featuring the official character 'Bear-kun'.

In this Kagoshima edition, Bear-kun performs an energetic dance against the backdrop of the majestic Sakurajima volcano, hot springs, and the land formed by lava, allowing viewers to experience the power of Kagoshima's unique nature along with its rich food culture, such as black pork.

*This video does not indicate official partnerships with Kagoshima Prefecture or any facilities.

This initiative aims to re-broadcast the charm of local regions through short videos as regional co-creation content utilizing a corporate character.

Local Bear-kun: Kagoshima

Background and Objectives

This project is being implemented with the aim of revitalizing local areas by disseminating the charm of each prefecture through community-based activities by Apaman Shop. 'Bear-kun' energetically dances against the backdrop of iconic landscapes and local specialties, broadly promoting the area's appeal.

This initiative contributes to Goal 11 of the Sustainable Development Goals (SDGs), 'Make cities and human settlements inclusive, safe, resilient and sustainable,' and aims to generate economic ripple effects in the region through information dissemination via SNS, also contributing to Goal 8, 'Decent work and economic growth.'

Highlights of the Kagoshima Edition

In the Kagoshima edition, Bear-kun dances energetically with motifs of active volcanoes, hot springs, blue seas, and rich natural landscapes, including the majestic Sakurajima. Blessed with a warm climate, it also expresses a lifestyle where one can feel the power of nature, history, and food culture such as black pork. The content allows viewers to feel the natural energy and cultural charm of Kagoshima as a 'city of aspiration.' Such an environment is attracting attention as an option for relocation and dual-base living.

Kagoshima

Bear-kun Local Dance Kagoshima

Dance Choreography 1. Tap tap tap to the right 2. Tap tap tap to the left 3. Face right 4. Face left 5. Face right 6. Face left 7. Step in and pose

Kagoshima Sakurajima, Volcano, City of Aspiration, Black Pork

Disseminating the Charm of Housing and Living in Kagoshima

Located at the southern tip of Kyushu, Kagoshima Prefecture is an area blessed with nature, including Sakurajima, active volcanoes, blue seas, and lush green mountains. With a warm climate, it is comfortable throughout the year, and a peaceful living environment spreads alongside majestic landscapes.

Kagoshima has a wealth of ingredients that are relatively easy to obtain at reasonable prices due to the proximity of production areas. It boasts high production volumes of raised pigs and Wagyu beef, as well as sweet potatoes, and is a region where you can enjoy a wide variety of shochu. This environment, blessed with nature, food, and hot springs, leads to a lifestyle where you can feel the charm of Kagoshima not only from a tourism perspective but also from a living perspective.

Apaman Shop Kagoshima

At Apaman Shop, we will support house hunting that closely aligns with each customer's lifestyle while considering regional characteristics.

Click here for the Apaman Shop Kagoshima area https://www.apamanshop.com/kagoshima/chiiki/

Official SNS Accounts X (Twitter) https://x.com/apamanshop

Instagram https://www.instagram.com/apaman_shop/

YouTube https://www.youtube.com/user/TheApamanshopchannel

TikTok https://www.tiktok.com/@apaman_shop

Facebook https://www.facebook.com/apamanshopcom/

*1 No. 1 in the number of rental housing brokerage contracts *Survey outline and method: Desk research and hearing survey targeting the 'rental housing brokerage business' Contract target period: September 1, 2024 - August 31, 2025 Survey conducted by: Tokyo Shoko Research, Ltd. Survey period: October 1, 2025 - October 27, 2025

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  • Source: PR TIMES
  • Category: キャンペーン