APAMAN Co., Ltd., which boasts the No. 1 position in both store count*1 and contract volume*2 in the rental housing brokerage industry, and operates "Apaman Shop" (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki), has endorsed "April Dream," an initiative organized by PR TIMES Corporation. As part of the "100 Dreams" project, Apaman Shop will launch the second year of its 15-second "50-Sound Dance" project featuring its corporate characters "Bear-kun" and "Hani-chan," along with a public participation project called "Your Dream 2026."

"April Dream" is a project aiming to create a society full of dreams by encouraging companies and individuals to express their aspirations on April 1st.

Our company endorses April Dream, which aims to make April 1st a day for expressing dreams. This press release represents the dream of "APAMAN Co., Ltd."

APAMAN Co., Ltd. supports housing searches through its nationwide Apaman Shop network and promotes initiatives to convey the charm of living in each region. Through this project, themed around "dreams," we will create new forms of communication from both corporate outreach and consumer participation.

This initiative is a new communication strategy that combines SNS outreach with participatory projects to connect regional charm with housing searches.

About the 15-second "50-Sound Dance" Project

Our corporate characters, "Bear-kun" and "Hani-chan," will continuously post 15-second short dance videos on social media, expressing the charm of Japan's 47 prefectures based on the 50 Japanese phonetic sounds.

By delivering the appeal of each region's tourist spots, local specialties, culture, and lifestyle through engaging videos, we aim to raise interest in the regions and create opportunities for housing searches.

As the second year of this initiative, we will continue to disseminate information with even greater consistency, delivering the charm of the regions nationwide.

About the "Your Dream 2026" Project

"Your Dream 2026" is a participatory project that invites individuals to submit their dreams and goals, which will then be visualized as cherry blossom cards.

The submitted dreams will be transcribed onto "cherry blossom cards" by the secretariat and displayed at the reception on the 19th floor of APAMAN Co., Ltd.'s Marunouchi Trust Tower North building starting April 1, 2026 (Wednesday).

We aim for an early full bloom of cherry blossoms with everyone's dreams, so that visitors can enjoy a space filled with many dreams.

【Display Period】 April 1, 2026 (Wednesday) – April 30, 2026 (Thursday)

The sentiment behind the "100 Dreams" project

This project began with the desire to create an opportunity to connect "housing" with "life goals" by visualizing and sharing the dreams and goals of each individual, rather than just one-way information dissemination from the company.

APAMAN Co., Ltd. will continue to be a company that supports housing searches, providing information that resonates with the value of living, the charm of regions, and the life dreams that lie beyond.

*Submitted dreams will be displayed at the head office reception and can be viewed by visitors.

Project Overview

This project is an initiative that combines corporate outreach with consumer participation, themed around "dreams."

APAMAN Co., Ltd. views housing as the "stage of life" and aims to connect regional charm with the future of each individual.

This initiative will be deployed through the following two measures:

First, the 15-second "50-Sound Dance" project featuring corporate characters "Bear-kun" and "Hani-chan" will be disseminated on social media. It will express the charm of Japan's 47 prefectures based on the 50 Japanese phonetic sounds, creating an opportunity to raise interest in the regions.

Concurrently, the public participation project "Your Dream 2026" will be implemented. It will solicit individuals' dreams and goals, visualize them as "cherry blossom cards," and display them at the Tokyo head office reception starting April 1, 2026.

This project aims to provide an experience that connects "housing" with "life dreams" not only through dissemination but also through participation.

Official SNS Accounts

X (Twitter) https://x.com/apamanshop

Instagram https://www.instagram.com/apaman_shop/

YouTube https://www.youtube.com/user/TheApamanshopchannel

Facebook https://www.facebook.com/apamanshopcom/

TikTok https://www.tiktok.com/@apaman_shop

*1 ▼ No. 1 in number of rental housing brokerage stores

*Survey overview and methodology: Desk research and interview survey targeting "rental housing brokerage businesses"

Survey period: May 14, 2024 - May 28, 2024

Survey conducted by: Excreate Inc.

Comparison target companies: 10 major companies operating "rental housing brokerage businesses"

*Excluding overseas corporations (however, independent Japanese corporations are included)

*2 ▼ No. 1 in number of rental housing brokerage contracts

*Survey overview and methodology: Desk research and interview survey targeting "rental housing brokerage businesses"

Contract target period: September 1, 2024 - August 31, 2025

Survey conducted by: Tokyo Shoko Research, Ltd.

Survey period: October 1, 2025 - October 27, 2025

Comparison target companies: 10 major companies operating "rental housing brokerage businesses" (limited to brands with unified facades/store exteriors)

*Excluding overseas corporations (however, independent Japanese corporations are included)

【APAMAN Co., Ltd.】

APAMAN Co., Ltd. (Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki) is a consolidated subsidiary of EL CAMINO REAL Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Koji Omura) and operates the rental brokerage franchise (FC) business under the "Apaman Shop" brand, which boasts the largest number of franchise contract stores in Japan.

【Press inquiries regarding this matter】

APAMAN Co., Ltd. Public Relations Department

Marunouchi Trust Tower North, 19th Floor, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo

Tel: 0570-058-889 Mail: pr@apamanshop.co.jp

APAMAN Group news releases here: https://www.apamanshop-hd.co.jp/ir/pr/

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  • Source: PR TIMES
  • Category: News