Apaman Shop Official Character 'Bear-kun' Releases 44th 'Oita' Edition of Mascot Dance Project on April 1st (Wed) to Promote the Charm of 47 Prefectures

Apaman Co., Ltd. (Chuo-ku, Tokyo; President: Kai Yamazaki), which boasts No. 1 in both the number of stores and contracts in the rental housing brokerage industry, will release the Oita edition of its 'Mascot Dance' series on April 1, 2026 (Wed). This series features the official character 'Bear-kun' promoting regional appeal.

In this Oita edition, Bear-kun performs an energetic dance against the backdrop of Oita's nature-rich landscape, surrounded by coastlines and mountains, and its famous hot springs. *This video does not indicate an official partnership with Oita Prefecture or any specific facilities. This initiative aims to re-promote regional charm through short videos as a regional co-creation content utilizing a corporate character.

[Background and Purpose] This project aims to revitalize regions by promoting the charm of each prefecture through Apaman Shop's community-based activities. Bear-kun dances in front of iconic landscapes and local specialties to spread regional appeal.

This initiative contributes to SDG Goal 11, 'Make cities and human settlements inclusive, safe, resilient and sustainable,' and Goal 8, 'Decent work and economic growth,' by generating economic ripple effects through social media.

[Highlights of the Oita Edition] The Oita edition features performances incorporating Oita's unique scenery, such as mountains, seas, and hot springs. It expresses the harmony between nature and daily life, allowing viewers to feel the charm of Oita not only as a tourist destination but also as a place to live. The dance also highlights Oita's diverse hot spring culture and local food.

[Dance Choreography] 1. Turn around, 2. Big vertical movement, 3. Turn right, 4. Center, 5. Turn left, 6. Center, 7. Turn right, 8. Center, 9. Turn around to the front, 10. Pose!