APAMAN and SYLA Partner! Tackling the Severe Rental Shortage in the Tokyo Metropolitan Area

APAMAN Co., Ltd. (Head Office: Chuo-ku, Tokyo, President and Representative Director: Kai Yamasaki, hereinafter referred to as 'Apaman Shop'), which boasts No. 1 stores and contracts※1, ※2 in the rental housing brokerage industry, and Syla Holdings Inc. (Head Office: Shibuya-ku, Tokyo, Chairman and Representative Director: Hiroyuki Sugimoto, hereinafter referred to as 'Syla'), which operates 'Rimarukun', Japan's largest real estate crowdfunding platform, have entered into a business partnership to solve the social issue of rental housing supply shortage in the Tokyo metropolitan area.

Through this partnership, information on new urban rental condominiums developed and managed by Syla will be exclusively offered to the Apaman Shop's national network for initial recruitment (partial). Amidst soaring construction costs and labor shortages leading to the lowest new supply levels in history, we will integrate the strengths of both companies to rapidly provide information to customers and ensure a stable living environment. Main Visual

Background of the Partnership: The Worsening 'Housing Difficulty' in the Tokyo Metropolitan Area Currently, the real estate market in the Tokyo metropolitan area faces a triple whammy: stagnation in new construction supply, soaring property prices (becoming 'mansion of billions'), and accelerating return to urban centers. Especially with the shift in demand from 'purchase to rent,' the supply and demand for high-quality properties, particularly in the 23 wards, are extremely tight. In response to social anxieties such as 'rising rents' and 'property shortages,' Syla, with its high development capabilities, and Apaman Shop, with its overwhelming brokerage power, have joined forces to establish a system for delivering high-quality new properties directly and speedily to the market.

Main Initiatives of this Partnership ・Exclusive initial leasing of new properties (partial): High-quality new condominiums handled by Syla will be available for recruitment through Apaman Shop before general release.

・One-stop information provision system: Utilizing online customer service and DX tools, we will provide a stress-free property search experience in densely populated urban areas where supply and demand are tight.

・Optimization of market needs: By feeding back on-site customer needs into development plans, we will promote the supply of housing that is truly in demand.

Comment from Hiroyuki Sugimoto, Chairman and CEO of Syla Holdings Inc. This partnership is an initiative to deliver high-quality properties to the market faster by combining our company's development capabilities with Apaman Shop's leasing capabilities in the Tokyo metropolitan rental market, where supply and demand remain tight. Currently, population inflow into urban areas continues, and housing demand is steadily expanding. On the other hand, new supply is constrained due to rising construction costs, etc., and the supply-demand balance remains tight.

By proactively introducing high-quality properties, particularly our 'SYFORME' series, developed by our company in central Tokyo, through our nationwide brokerage network, we will maximize occupancy rates and shorten leasing periods, directly leading to improved asset profitability. Furthermore, the real-time customer needs acquired through this partnership will be fed back into future development plans, leading to further evolution of our brands such as 'SYFORME,' optimization of supply, and strengthening of competitive advantage.

Our company has a strength in a business model that optimizes everything from procurement to planning, development, sales, and management. By further enhancing collaboration with external partners through this partnership, we will achieve sustained growth and improved profitability, and work to solve the challenges of urban living environments.

Comment from Kai Yamasaki, President and Representative Director of APAMAN Co., Ltd. This partnership is an extremely strategic initiative that directly links Apaman Shop's 'overwhelming brokerage platform' and Syla Corporation's 'outstanding development capabilities' in the Tokyo metropolitan rental market, where severe supply-demand pressure continues.

Currently, in urban areas, the difficulty for customers to find their ideal homes has reached an unprecedented level due to the stagnation of new construction supply and the concentration of demand. With our strengths of being the No. 1 nationwide store network and contract実績※2, we have built an advanced leasing environment that is in tune with the times, including online customer service and non-face-to-face specialty stores. Through this partnership, by directly linking our core system with Syla's management system, we will be able to provide vacancy information for high-quality new condominiums such as the 'SYFORME' series to the market in real-time, maintaining its freshness.

Additionally, by feeding back the 'live voices' from our customer service interactions, which handle millions of cases annually, to Syla Corporation, we will promote the supply of housing that the market truly demands and contribute to resolving supply-demand mismatches. We will continue to accelerate the fusion of technology and face-to-face services, aiming to stably supply housing, a social issue, and maximize the customer experience value of property searching.

＊1▼No. 1 in rental housing brokerage store count ※ Survey overview and survey method: Desk research and hearing survey targeting 'rental housing brokerage business'. Survey period: May 14, 2024 - May 28, 2024 Survey conducted by: Excle Co., Ltd. Comparison companies: Top 10 major companies operating 'rental housing brokerage businesses'. ※ Overseas corporations are excluded (however, independent Japanese corporations are included). ＊2▼No. 1 in rental housing brokerage contracts ※ Survey overview and survey method: Desk research and hearing survey targeting 'rental housing brokerage business'. Contract target period: September 1, 2024 - August 31, 2025 Survey conducted by: Tokyo Shoko Research, Ltd. Survey period: October 1, 2025 - October 27, 2025 Comparison companies: Top 10 major companies operating 'rental housing brokerage businesses' (limited to brands with unified storefronts).*Overseas corporations are excluded (however, independent Japanese corporations are included).

【SYLA Co., Ltd. Company Profile】 Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo Representative Director CEO: Yoshiyuki Yuto Founded: September 29, 2010 Business Description: Real estate sales, condominium development, rental management, building management, crowdfunding business, general construction industry. HP: https://syla.jp/

【SYLA HOLDINGS Inc. Company Profile】 Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo Representative Director, Chairman, Group Executive Officer, CEO: Hiroyuki Sugimoto Founded: September 1970 Capital: 2,363 million yen Business Description: Comprehensive real estate business, construction business, renewable energy business, real estate tech business. HP: https://syla-holdings.jp

About APAMAN Co., Ltd. APAMAN Co., Ltd. (Chuo-ku, Tokyo - President and Representative Director: Kai Yamasaki) is a consolidated subsidiary of EL CAMINO REAL Co., Ltd. (Chiyoda-ku, Tokyo - Representative Director: Hiroshi Omura) and operates the rental brokerage franchise (FC) business under the 'Apaman Shop' brand, which boasts the largest number of affiliated stores in Japan. URL: https://apamanshop-hd.co.jp/corporate-group/