Apaman Shop's Official Character 'Bear-kun' Releases 45th 'Costume Dance Project' Video, 'Miyazaki,' Showcasing the Charms of 47 Prefectures Through Dance on April 8 (Wed)
Apaman Shop has released the Miyazaki edition as the 45th installment of its costumed dance project featuring the official character 'Bear-kun.' The project aims to promote regional culture and lifestyle charms through short videos, contributing to regional revitalization and the SDGs.
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- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 18:56 (295h 25m after Collected)
APAMAN Co., Ltd. (Chuo-ku, Tokyo; President: Kai Yamazaki), which boasts the No. 1 number of stores*1 and contracts*2 in the rental housing brokerage industry, will release the latest work in its 'Costume Dance' series, a regional charm promotion project featuring the official character 'Bear-kun,' with the Miyazaki edition on Wednesday, April 8, 2026.
In this Miyazaki edition, Bear-kun performs an energetic dance against the backdrop of a natural landscape surrounded by a year-round warm climate, blue seas, and lush green mountains, on a stage inspired by Miyazaki's unique food, lifestyle, and local culture.
*This video does not indicate an official partnership with Miyazaki Prefecture or any of its facilities.
This initiative, as a regionally co-creative content utilizing a corporate character, aims to re-disseminate the charms of the region through short videos.
Background and Purpose
This project is carried out with the aim of Apaman Shop disseminating the charms of each prefecture through community-based activities to revitalize local regions. 'Bear-kun,' dancing energetically against the backdrop of each region's symbolic landscapes and famous products, will widely promote the area's appeal.
This initiative contributes to the Sustainable Development Goal (SDG) 11, 'Making cities and human settlements inclusive, safe, resilient and sustainable,' and also aims to create economic ripple effects for the region through social media dissemination, contributing to Goal 8, 'Decent work and economic growth.'
Highlights of the Miyazaki Edition
In the Miyazaki edition, Bear-kun dances energetically with motifs of Miyazaki's unique nature-rich landscapes, such as its warm climate, blue seas, and hot springs scattered throughout the area.
In addition to the warm climate and rich natural environment, the content also incorporates locally-rooted agricultural and livestock products like mangoes, as well as historical and cultural heritage, allowing viewers to feel the charm of Miyazaki not just from a tourism perspective, but also from a 'living perspective.'
Bear-kun Local Dance Miyazaki
Dance Choreography
①Raise right hand
②Lower right hand
③Raise right hand
④Spread hands to the left and right