Share Your New Life in April with Photos: 34th Bear-kun AR Photo Contest to be Held

APAMAN Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Kai Yamasaki), which boasts the No. 1 position in both store count (*1) and contract count (*2) in the rental housing brokerage industry, will hold the '34th Bear-kun AR Photo Contest' featuring the official character 'Bear-kun' starting Wednesday, April 1, 2026.

This project is a photo contest where participants launch AR on their smartphones and take/post photos of a 'new step' found in their new life in April along with 'Bear-kun' appearing on the screen. It is implemented as a participatory project to easily share photos of 'new steps' discovered during the transition to a new lifestyle in April.

[Planning Background] April is a season when new lives begin, such as enrollment, employment, and relocation. It is also a timing for everyone to take a 'new step' with expectations and a bit of anxiety. There are various memorable moments in a new life, such as moving, starting at a new workplace, entrance ceremonies, travel, new encounters, and days wearing new clothes. Each of these events becomes an important scene that colors the life about to begin.

Apaman Shop continues its efforts to make homes and living feel more familiar through the official character 'Bear-kun.' In this photo contest, we provide a place where people can easily participate through photos under the theme of 'new steps' found in daily life. By sharing familiar scenery and precious moments, we aim to create opportunities for people to naturally feel the joy of living and interest in housing.

[Shooting Images] - Capturing the beginning of a new life by taking photos on the day you wear a suit for the first time or with newly purchased stationery. - Layering 'Bear-kun' on moments of meeting new colleagues or at the first welcome party after joining a company to express that special time more impressively. - Leaving discoveries unique to a new life as photos by having 'Bear-kun' appear in sceneries encountered on the way to work or school, or in sceneries found in a new town.