Apaman Shop's Official Character "Bear-kun" Releases 44th "Kigurumi Dance Project" Episode "Oita" on April 1st (Wednesday) to Promote the Charms of 47 Prefectures

APAMAN Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Kai Yamazaki), which operates "Apaman Shop" – boasting the No. 1 position in both store count*1 and contract volume*2 in the rental housing brokerage industry – will release the Oita episode on Wednesday, April 1, 2026, as the latest installment in its "Kigurumi Dance" series, a regional charm promotion project featuring its official character "Bear-kun."

In this Oita episode, Bear-kun performs an energetic dance against the backdrop of Oita's rich natural scenery, surrounded by coastlines and mountains, and its reputation as one of Japan's leading hot spring regions. *This video does not indicate an official partnership with Oita Prefecture or any specific facilities. This initiative aims to re-disseminate the charms of the region through short videos, serving as a community co-creation content utilizing a corporate character.

Background and Purpose This project is implemented with the aim of Apaman Shop promoting the charms of each prefecture through community-rooted activities and striving for regional revitalization. "Bear-kun" will perform energetic dances against the backdrop of symbolic landscapes and local specialties, widely disseminating the region's appeal.

This initiative contributes to Sustainable Development Goal (SDG) 11, "Sustainable Cities and Communities," and also aims to create economic ripple effects in the region through information dissemination via SNS, thereby contributing to Goal 8, "Decent Work and Economic Growth."

Highlights of the Oita Prefecture Episode The Oita episode features unique staging that incorporates Oita's distinctive scenery, such as mountains and seas surrounded by rich nature, and hot spring areas spread throughout the region.

It expresses the charm of a region where nature and daily life are in harmony, including volcanic terrain, gushing hot springs, and tranquil townscapes, allowing viewers to feel Oita's appeal not only from a tourism perspective but also from a "living perspective."

In addition to the diverse hot spring culture known as "Onsen Prefecture," the Bear-kun dance also conveys the charm of local food and lifestyle rooted in the community.

Bear-kun Local Dance Oita Dance Choreography - Turn backward - Big up and down - Turn right - Center - Turn left - Center - Turn right - Center - Turn around to the front

Keywords: Oita Prefecture, Hot Springs, Regional Revitalization, Apaman Shop, Bear-kun, Short Videos, Usa Jingu Shrine, New Life Support, Beppu, Kyushu Migration