Sapporo Ichiban APA President's Curry Beef Curry Flavor Noodles Now Available Nationwide Starting June 22 (Mon)!

APA Hotel Co., Ltd. (Head Office: 3-2-3 Akasaka, Minato-ku, Tokyo; President: Fumiko Motoya), Japan's largest hotel chain operator, has supervised the launch of a new product by Sanyo Foods Co., Ltd. (Head Office: 3-5-2 Akasaka, Minato-ku, Tokyo; President: Junichiro Ida): 'Sapporo Ichiban APA President's Curry Beef Curry Flavor Noodles,' which will be released nationwide on June 22 (Monday).

Sapporo Ichiban APA President's Curry Beef Curry Flavor Noodles

A new instant noodle product, 'Sapporo Ichiban APA President's Curry Beef Curry Flavor Noodles,' has been launched under the supervision of APA Hotel, faithfully recreating the taste of the popular 'APA President's Curry.' Sales will begin nationwide on June 22 (Monday).

The soup is based on beef broth, enhanced with the sweetness of onions and the richness of demi-glace sauce, finished with a fragrant blend of spices for a deep, complex flavor. The toppings include cabbage, matching the original APA President's Curry, along with savory meat flakes. The packaging design features a photo of APA Hotel President Fumiko Motoya, as well as exterior images of APA Hotel & Resort Yokohama Bay Tower and APA Hotel & Resort Namba Ekimae Tower, making it highly eye-catching on store shelves.

■ Product Features

Noodles

The noodles have a firm surface and are flexible and easy to eat. They are pre-seasoned to better absorb the soup.

Soup

A beef-based broth enriched with the sweetness of onions, the depth of demi-glace sauce, and the tang of tomatoes. Spices are added to evoke the authentic flavor of 'APA President's Curry,' creating a rich beef curry soup.

Toppings

A combination of cabbage and meat flakes.

■ Product Overview

Product Name

Sapporo Ichiban APA President's Curry Beef Curry Flavor Noodles

JAN Code

4901734062165

Net Weight

71g (noodles: 50g)

Suggested Retail Price

236 yen (excluding tax)

Packaging

1 case (12 servings)

【About APA President's Curry】

Developed through rigorous taste refinement at APA Hotel restaurants, 'APA President's Curry' is an authentic beef curry made with carefully selected original spices and a smooth, luxurious sauce. Slow-cooked beef and vegetables bring out their natural sweetness. Inspired by 'Kanazawa Curry,' a local specialty from Kanazawa—the birthplace of the APA Group—the curry emphasizes its original flavor, enhanced when served with cabbage. At the official launch event on March 24, 2011, 99.3% of attendees rated it 'delicious' in a post-tasting survey. In addition to individual boxed meals, a commercial version for restaurants is also available. The product celebrated its 10th anniversary in March 2021 and reached a cumulative sales volume of 15 million servings by April 2026.

Official APA President's Curry Website: https://www.apahotel.com/curry/

【APA Group】

The APA Group operates 347 hotels with 84,021 rooms in Japan and 54 hotels with 5,454 rooms overseas under its own brand. Having made early progress toward the goals of its five-year plan 'AIM5 – APA Innovative Movement' launched in April 2022, the group will launch a new mid-term five-year plan, 'AIM5-II,' in April 2026. By March 2031, the group aims to operate 100,000 domestic rooms and 10,000 overseas rooms under its own brand. It will also advance platform businesses and multi-brand strategies in the hotel sector, while strengthening its North American operations and exploring new strategic markets overseas.

■ APA Group Press Release

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For the lowest price without comparison, visit 'APA Direct.'

https://www.apahotel.com/

Official APA Hotel App 'APA App'

https://apahotel.com/qr_app/