APA President Curry Surpasses 15 Million Meals Sold, Launches Prize Campaign

APA Hotel Co., Ltd. announced that its private-label product, APA President Curry, surpassed cumulative sales of 15 million meals in April 2026. To commemorate this milestone and APA Group’s 55th anniversary on May 10, 2026, the company will hold a limited three-month prize campaign. The campaign is titled “APA President Curry 15 Million Meals Milestone Commemorative Prize Campaign.” The purchase period runs from May 15 to August 14, 2026. Customers can enter once for every 10 servings of APA President Curry purchased, or three times for 30 servings. Eligible purchases must be made through the dedicated purchase form or the APA Hotel store on Yahoo! Shopping. The eligible product is the 200g single-serving APA President Curry, regardless of package design. A total of 55 winners will be selected by lottery to receive APA Hotel goods and prizes, including accommodation invitation vouchers for S-S connect rooms at AH&R Osaka Namba Ekimae Tower and AH Sapporo Odori Ekimae Nishi, a 30,000-yen dining voucher for Teppanyaki THE Nanami, 3D Mesh Pillow Pride Fit, 4WAY Pillow Adjust Fit, a set containing Taku Motoya’s book “Kakugo: Break Through in One Second” and a handwritten autograph board by Fumiko Motoya, APA President Curry Udon and APA President Rice sets, and a case of Fujikawa Genryu natural water. Winners will be notified by shipment of the prizes, which are scheduled to be sent by early September. If the purchaser’s address differs from the delivery address, the prize will be shipped to the purchaser. APA President Curry is an authentic beef curry developed through flavor refinement at APA Hotel restaurants. It uses carefully selected original spices and a mellow sauce, with slowly simmered beef and vegetables that bring out natural sweetness. Inspired by Kanazawa curry, a local specialty from APA Group’s birthplace, the curry is said to taste even better when served with cabbage. At its launch event on March 24, 2011, 99.3% of customers who sampled the curry answered that it was “delicious.” In addition to boxed single-serving products, a commercial-use version for restaurants is also available. The product marked its 10th anniversary in March 2021 and reached 15 million cumulative meals sold in April 2026.