APA President Curry Surpasses 15 Million Meals Sold Cumulatively, Special Limited-Edition Package to Appear
APA Hotels announced that its private brand product, "APA President Curry," surpassed 15 million meals sold cumulatively in April 2026. To commemorate the APA Group's 55th anniversary, a special limited-edition package will be released in late May.
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- 📰 Published: May 11, 2026 at 19:30
- 🔍 Collected: May 11, 2026 at 11:01
- 🤖 AI Analyzed: May 11, 2026 at 11:29 (27 min after Collected)
APA Hotel Co., Ltd. (Headquarters: 3-2-3 Akasaka, Minato-ku, Tokyo; President: Fumiko Motoya), which operates the largest APA Hotel network nationwide with 1,148 hotels and 148,077 rooms (including those under construction/design, overseas, and APA Direct participating hotels), announced that its private brand product, APA President Curry, surpassed a cumulative total of 15 million meals sold in April of this year.
APA President Curry 55th Anniversary Package
To commemorate APA President Curry surpassing 15 million meals sold in April of this year and the APA Group celebrating its 55th anniversary on May 10th of this year, a special limited-edition package of APA President Curry will be released.
■ Release Information
Product Name: APA President Curry 55th Anniversary Package
Release Start Date: Scheduled for late May 2026
*Please note that the schedule may change.
Please check the latest information on the sales site listed on the APA President Curry special website.
Sales Price: 500 yen (tax included)
Sales Location: Please check the APA President Curry special website.
"APA President Curry" Special Website: https://www.apahotel.com/curry/
Notes: Due to limited quantity sales, it may end without prior notice.
Please be aware in advance.
[Relationship between "APA President Curry" and Disaster Preparedness]
APA President Curry began sales in April 2011, shortly after the Great East Japan Earthquake. The first batch of approximately 3,000 meals, made on March 23rd, was sent to a relief supply collection point (Fire Academy) in Miyagi Prefecture, where it was greatly appreciated and received comments such as "it gave us hope to live," thus deeply involving it in social contribution activities. The group participates in the "We Will Not Forget" project organized by the Japanese Red Cross Society, aimed at preventing the Great East Japan Earthquake from fading from memory. Furthermore, APA Group offices nationwide conduct multiple group blood drives annually, and at these times, APA President Curry is presented to blood donors, contributing to social welfare activities.
APA President Curry also has a long shelf life of two years at room temperature, and the APA President Curry sold at APA Hotel front desks nationwide serves as an emergency food supply in case of natural disasters disrupting logistics, helping to protect the lives of guests. In 2018, 10,000 meals were donated to areas affected by the West Japan floods, and the number of people purchasing it for disaster preparedness has increased. In recent years, more companies are also stocking individual retort pouches and commercial-use APA President Curry to offer in stores and restaurants.
[What is "APA President Curry"?]
As a result of pursuing taste in APA Hotel restaurants, it is an authentic beef curry that uses carefully selected original spices and a mellow sauce luxuriously, bringing out the natural sweetness of slowly simmered beef and vegetables. Inspired by "Kanazawa Curry," a local specialty of Kanazawa, the birthplace of the APA Group, it enhances the original taste of curry, and its deliciousness is further increased when served with cabbage. At the "APA President Curry" presentation on March 24, 2011, 99.3% of customers who sampled it responded "delicious" in a survey. In addition to individual boxed meals, commercial-use versions for restaurants are also sold.
It celebrated its 10th anniversary in March 2021 and achieved a cumulative total of 15 million meals sold in April 2026.
[APA Group]
Operates the largest APA Hotel network nationwide with 1,148 hotels and 148,077 rooms (including those under construction/design, overseas, and APA Direct participating hotels). Having achieved an early outlook for its 5-year plan "AIM5 ~ APA Innovative Movement" launched in April 2022, it initiated a new medium-term 5-year plan "AIM5-Ⅱ" in April 2026. The goal is to reach 100,000 rooms for its domestic self-owned brands by the end of March 2031, as well as promoting platform businesses and multi-branding in the hotel sector, and strengthening North American operations and exploring next strategic areas for its overseas business.
■ APA Group Press Release Material
d18265-843-4a527be511480fa71ebc6e620b8eda5d.pdf
"APA Direct" offers the lowest prices without comparison.
https://www.apahotel.com/
APA Hotel Official App "APA App"
https://apahotel.com/qr_app/
APA President Curry 55th Anniversary Package
To commemorate APA President Curry surpassing 15 million meals sold in April of this year and the APA Group celebrating its 55th anniversary on May 10th of this year, a special limited-edition package of APA President Curry will be released.
■ Release Information
Product Name: APA President Curry 55th Anniversary Package
Release Start Date: Scheduled for late May 2026
*Please note that the schedule may change.
Please check the latest information on the sales site listed on the APA President Curry special website.
Sales Price: 500 yen (tax included)
Sales Location: Please check the APA President Curry special website.
"APA President Curry" Special Website: https://www.apahotel.com/curry/
Notes: Due to limited quantity sales, it may end without prior notice.
Please be aware in advance.
[Relationship between "APA President Curry" and Disaster Preparedness]
APA President Curry began sales in April 2011, shortly after the Great East Japan Earthquake. The first batch of approximately 3,000 meals, made on March 23rd, was sent to a relief supply collection point (Fire Academy) in Miyagi Prefecture, where it was greatly appreciated and received comments such as "it gave us hope to live," thus deeply involving it in social contribution activities. The group participates in the "We Will Not Forget" project organized by the Japanese Red Cross Society, aimed at preventing the Great East Japan Earthquake from fading from memory. Furthermore, APA Group offices nationwide conduct multiple group blood drives annually, and at these times, APA President Curry is presented to blood donors, contributing to social welfare activities.
APA President Curry also has a long shelf life of two years at room temperature, and the APA President Curry sold at APA Hotel front desks nationwide serves as an emergency food supply in case of natural disasters disrupting logistics, helping to protect the lives of guests. In 2018, 10,000 meals were donated to areas affected by the West Japan floods, and the number of people purchasing it for disaster preparedness has increased. In recent years, more companies are also stocking individual retort pouches and commercial-use APA President Curry to offer in stores and restaurants.
[What is "APA President Curry"?]
As a result of pursuing taste in APA Hotel restaurants, it is an authentic beef curry that uses carefully selected original spices and a mellow sauce luxuriously, bringing out the natural sweetness of slowly simmered beef and vegetables. Inspired by "Kanazawa Curry," a local specialty of Kanazawa, the birthplace of the APA Group, it enhances the original taste of curry, and its deliciousness is further increased when served with cabbage. At the "APA President Curry" presentation on March 24, 2011, 99.3% of customers who sampled it responded "delicious" in a survey. In addition to individual boxed meals, commercial-use versions for restaurants are also sold.
It celebrated its 10th anniversary in March 2021 and achieved a cumulative total of 15 million meals sold in April 2026.
[APA Group]
Operates the largest APA Hotel network nationwide with 1,148 hotels and 148,077 rooms (including those under construction/design, overseas, and APA Direct participating hotels). Having achieved an early outlook for its 5-year plan "AIM5 ~ APA Innovative Movement" launched in April 2022, it initiated a new medium-term 5-year plan "AIM5-Ⅱ" in April 2026. The goal is to reach 100,000 rooms for its domestic self-owned brands by the end of March 2031, as well as promoting platform businesses and multi-branding in the hotel sector, and strengthening North American operations and exploring next strategic areas for its overseas business.
■ APA Group Press Release Material
d18265-843-4a527be511480fa71ebc6e620b8eda5d.pdf
"APA Direct" offers the lowest prices without comparison.
https://www.apahotel.com/
APA Hotel Official App "APA App"
https://apahotel.com/qr_app/