APA Hotel Oyama Ekimae (tentative name) Scheduled to Open in Summer 2027!
APA Hotel has signed a franchise agreement with Hito Communications Co., Ltd. and plans to open "APA Hotel Oyama Ekimae (tentative name)" in Oyama City, Tochigi Prefecture, in the summer of 2027. A groundbreaking ceremony was held today, and a new urban-style hotel with 187 rooms will be built in a prime location, a 5-minute walk from the East Exit of Oyama Station, as part of APA Hotel's network expansion strategy.
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- 📰 Published: April 27, 2026 at 23:40
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APA Hotel Co., Ltd. (Headquarters: 3-2-3 Akasaka, Minato-ku, Tokyo; President: Fumiko Motoya), which operates Japan's largest network of 1,148 hotels and 148,077 rooms (including those under construction/design, overseas, and APA Direct participating hotels), has signed a franchise agreement with Hito Communications Co., Ltd. (Headquarters: 1-1-1 Mikawacho, Maebashi City, Gunma Prefecture; Representative Director: Tsuneo Koike). They have agreed to open APA Hotel Oyama Ekimae (tentative name) in Oyama City, Tochigi Prefecture, in the summer of 2027 (scheduled), and a groundbreaking ceremony was held today at the hotel development site (1-55, 66 Ekihigashi-dori, Oyama City, Tochigi Prefecture (land name and address)).
Naorai (Post-ceremony reception)
Groundbreaking Ceremony Commemorative Photo
In her address at the Naorai, Fumiko Motoya, President of APA Hotel Co., Ltd., stated, "I am delighted that the Oyama Ekimae project, which has been planned for 10 years, has reached its groundbreaking ceremony today. When the hotel is completed, I hope that Hito Communications Co., Ltd. will manage it wonderfully, and we will strive to make everyone say that it was good that APA Hotel opened in this area."
APA Hotel Oyama Ekimae (tentative name) is characterized by its convenient location, a 5-minute walk from the East Exit of "Oyama" Station, where various JR lines converge, and a fastest 40-minute access from Tokyo Station via the Tohoku Shinkansen. Oyama City is located in the southern part of Tochigi Prefecture and serves as a hub for transportation networks, making it a key city for nearby urban areas. It has established its position as the second-largest city in the prefecture after Utsunomiya City, the prefectural capital.
The design will be carried out by APA Group, planning the latest specifications of APA Hotel's "New Urban Hotel" concept ("High Quality," "High Functionality," "Environmentally Friendly"), with a total of 187 guest rooms. This will be the second APA Hotel in Tochigi Prefecture, including the currently operating APA Hotel Utsunomiya Ekimae (164 rooms, Utsunomiya City).
Hito Communications Co., Ltd. currently operates 6 APA Hotels as a franchisee, mainly in the Northern Kanto region, including the aforementioned APA Hotel Utsunomiya Ekimae. This project marks the signing of their 7th franchise agreement.
Hotel Overview
Hotel Name
APA Hotel Oyama Ekimae (tentative name)
Location
1-55, 66 Ekihigashi-dori, Oyama City, Tochigi Prefecture (land name and address)
Access
5-minute walk from the East Exit of "Oyama" Station on JR conventional lines and Tohoku/Hokkaido Shinkansen
40-minute drive from Tohoku Expressway "Tochigi IC"
Structure/Scale
Steel frame construction, 10 stories above ground
Number of Guest Rooms
Total 187 rooms
APA Hotel Oyama Ekimae (tentative name) Exterior Perspective Drawing
[APA Group]
Operates Japan's largest network of 1,148 hotels and 148,077 rooms (including those under construction/design, overseas, and APA Direct participating hotels). Following "SUMMIT 5 (Summit Strategy)" which started in April 2010, a new 5-year plan "AIM5 ~ APA Innovative Movement" was launched in April 2022. While capturing changes in needs post-COVID-19 and the wave of DX, the group aims to expand its APA Hotel network to 150,000 rooms by the end of March 2027, striving to become the overwhelming No. 1 hotel chain in Japan. *Includes those under construction/design.
■APA Group Press Release Material
d18265-838-3b2f012651d897de16cfc5a0aee50671.pdf
Inquiries regarding franchise/participating hotel affiliation
https://www.apahotel.com/fc-ph/index.html
"APA Direct" offers the lowest prices without comparison.
https://www.apahotel.com/
APA Hotel Official App "APA App"
https://apahotel.com/qr_app/
Naorai (Post-ceremony reception)
Groundbreaking Ceremony Commemorative Photo
In her address at the Naorai, Fumiko Motoya, President of APA Hotel Co., Ltd., stated, "I am delighted that the Oyama Ekimae project, which has been planned for 10 years, has reached its groundbreaking ceremony today. When the hotel is completed, I hope that Hito Communications Co., Ltd. will manage it wonderfully, and we will strive to make everyone say that it was good that APA Hotel opened in this area."
APA Hotel Oyama Ekimae (tentative name) is characterized by its convenient location, a 5-minute walk from the East Exit of "Oyama" Station, where various JR lines converge, and a fastest 40-minute access from Tokyo Station via the Tohoku Shinkansen. Oyama City is located in the southern part of Tochigi Prefecture and serves as a hub for transportation networks, making it a key city for nearby urban areas. It has established its position as the second-largest city in the prefecture after Utsunomiya City, the prefectural capital.
The design will be carried out by APA Group, planning the latest specifications of APA Hotel's "New Urban Hotel" concept ("High Quality," "High Functionality," "Environmentally Friendly"), with a total of 187 guest rooms. This will be the second APA Hotel in Tochigi Prefecture, including the currently operating APA Hotel Utsunomiya Ekimae (164 rooms, Utsunomiya City).
Hito Communications Co., Ltd. currently operates 6 APA Hotels as a franchisee, mainly in the Northern Kanto region, including the aforementioned APA Hotel Utsunomiya Ekimae. This project marks the signing of their 7th franchise agreement.
Hotel Overview
Hotel Name
APA Hotel Oyama Ekimae (tentative name)
Location
1-55, 66 Ekihigashi-dori, Oyama City, Tochigi Prefecture (land name and address)
Access
5-minute walk from the East Exit of "Oyama" Station on JR conventional lines and Tohoku/Hokkaido Shinkansen
40-minute drive from Tohoku Expressway "Tochigi IC"
Structure/Scale
Steel frame construction, 10 stories above ground
Number of Guest Rooms
Total 187 rooms
APA Hotel Oyama Ekimae (tentative name) Exterior Perspective Drawing
[APA Group]
Operates Japan's largest network of 1,148 hotels and 148,077 rooms (including those under construction/design, overseas, and APA Direct participating hotels). Following "SUMMIT 5 (Summit Strategy)" which started in April 2010, a new 5-year plan "AIM5 ~ APA Innovative Movement" was launched in April 2022. While capturing changes in needs post-COVID-19 and the wave of DX, the group aims to expand its APA Hotel network to 150,000 rooms by the end of March 2027, striving to become the overwhelming No. 1 hotel chain in Japan. *Includes those under construction/design.
■APA Group Press Release Material
d18265-838-3b2f012651d897de16cfc5a0aee50671.pdf
Inquiries regarding franchise/participating hotel affiliation
https://www.apahotel.com/fc-ph/index.html
"APA Direct" offers the lowest prices without comparison.
https://www.apahotel.com/
APA Hotel Official App "APA App"
https://apahotel.com/qr_app/