APA Hotel and Nippon Yell Collaborate for the First Time to Release 'APA President Rice' 55th Anniversary Package with Ishikawa Brand Rice on May 10!
APA Hotel has partnered with JA Zen-Noh's 'Nippon Yell' to release a limited-edition packed rice using 100% 'Hyakuman-goku' rice from Ishikawa. Part of the proceeds and products will be donated to support recovery from the Noto Peninsula earthquake.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:55 (15h 24m after Collected)
APA Hotel Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Fumiko Mototani), which operates Japan's largest hotel network, is collaborating with the National Federation of Agricultural Cooperative Associations (JA Zen-Noh) to release 'APA President Rice: 55th Anniversary Package - Nippon Yell Collaboration' on May 10, 2026.
This product is based on Nippon Yell's philosophy of 'Supporting Production Areas, Supporting Everyone.' Both companies, sharing a desire to contribute to Ishikawa Prefecture (the birthplace of the APA Group), realized this collaboration with the help of Hamada Seimaku Co., Ltd. The rice used is 100% 'Hyakuman-goku' from Ishikawa, which has a perfect balance of grain texture and stickiness, making it ideal for curry. It is finished to be fluffy and glossy using a special gas direct fire cooking and 'shari-kiri' (mixing) process.
The packaging features a deep-bottom design, allowing users to move the rice to one side and pour 'APA President Curry' into the other side to enjoy it easily as a curry rice meal. In conjunction with the launch, the product and curry will be donated to Ishikawa Prefecture as part of recovery support for the 2024 Noto Peninsula Earthquake. The initiative will also be featured on the YouTube program 'AKB48 Goes! Nippon Yell.'
Product Information:
- Name: APA President Rice: 55th Anniversary Package - Nippon Yell Collaboration
- Price: 250 yen (tax included)
- Availability: Yahoo! Shopping (APA Hotel Yahoo! Store), other EC sites, and direct-managed APA Hotels nationwide.
This product is based on Nippon Yell's philosophy of 'Supporting Production Areas, Supporting Everyone.' Both companies, sharing a desire to contribute to Ishikawa Prefecture (the birthplace of the APA Group), realized this collaboration with the help of Hamada Seimaku Co., Ltd. The rice used is 100% 'Hyakuman-goku' from Ishikawa, which has a perfect balance of grain texture and stickiness, making it ideal for curry. It is finished to be fluffy and glossy using a special gas direct fire cooking and 'shari-kiri' (mixing) process.
The packaging features a deep-bottom design, allowing users to move the rice to one side and pour 'APA President Curry' into the other side to enjoy it easily as a curry rice meal. In conjunction with the launch, the product and curry will be donated to Ishikawa Prefecture as part of recovery support for the 2024 Noto Peninsula Earthquake. The initiative will also be featured on the YouTube program 'AKB48 Goes! Nippon Yell.'
Product Information:
- Name: APA President Rice: 55th Anniversary Package - Nippon Yell Collaboration
- Price: 250 yen (tax included)
- Availability: Yahoo! Shopping (APA Hotel Yahoo! Store), other EC sites, and direct-managed APA Hotels nationwide.