APHD【YOSENABE】×Hamada Shuzo【Daiyame Yokocho】Fan Community Collaboration Event Report
AP Holdings Co., Ltd. (APHD) and Hamada Shuzo Co., Ltd. jointly held a collaboration event between their respective fan communities, "YOSENABE" and "Daiyame Yokocho." This event, sparked by both companies using the "coorum" platform, featured an introduction to shochu by Hamada Shuzo's brewers and a pairing experience with special menus from Tsukada Nojo.
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- 📰 Published: May 11, 2026 at 23:00
- 🔍 Collected: May 11, 2026 at 14:31
- 🤖 AI Analyzed: May 11, 2026 at 15:16 (44 min after Collected)
AP Holdings Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Chairman & President: Hisashi Yoneyama; hereinafter "our company") and Hamada Shuzo Co., Ltd. (Headquarters: Ichikikushikino City, Kagoshima Prefecture; President: Kotaro Hamada) jointly held a collaboration event for their respective fan communities.
*The character "浜" is officially an old character.
【Event Outline】
Date: Sunday, April 19, 2026, 18:00-20:00
Venue: Sumibiyakitori Tsukada Nojo THE2nd Shinbashi Store
Address: Urban Shinbashi Building 1F, 4-5-1 Shinbashi, Minato-ku, Tokyo 105-0004
Content:
・Introduction to the appeal of aromatic shochu such as "Daiyame" and "CHILL GREEN" by Hamada Shuzo's brewers.
・Tasting of aromatic shochu, as well as "Sekitoba" and "Kakushigura," and a pairing experience with special menus from Tsukada Nojo.
◆Background of the Collaboration
Our company's fan community 【YOSENABE】 has previously held real events inviting users of the community site, such as events with producers and customers, and invitations to in-house events, as concrete initiatives to connect customers, employees, and producers across the board, which is the purpose of a fan community.
This time, the collaboration event was realized between 【YOSENABE】 and Hamada Shuzo's fan community 【Daiyame Yokocho】 due to both utilizing the "coorum" platform provided by Asobica Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Takaya Imada).
On the day of the event, participants enjoyed an introduction to the appeal, characteristics, and recommended ways to drink aromatic shochu by Hamada Shuzo's brewers, along with pairings with menus specially devised for the day by Tsukada Nojo's food development staff.
The time spent listening to the commitment from various perspectives became a valuable opportunity to deepen the feelings towards shochu, its makers, and its origin.
Group photo, seminar by the brewers
Hamada Shuzo's popular shochu varieties, carefully selected pairing menus from appetizers
Our company will continue to strive to provide new value through the fan community site 【YOSENABE】 to ensure that customers, employees, and producers can convey their thoughts to each other, and that the future of the food industry becomes better.
【About Hamada Shuzo】
An authentic shochu manufacturer founded in 1868 (Meiji 1). It has three breweries in Ichikikushikino City, Kagoshima Prefecture: Denbei Brewery, Denzo-in Brewery, and Kinzan Brewery, each embodying the company's core shochu making principles of "tradition," "innovation," and "succession." Aiming to make "authentic shochu the true national liquor, and furthermore, a world-class beverage," the company constantly pursues new possibilities for shochu while preserving traditional techniques and flavors.
Founded: 1868 (Meiji 1)
Business: Alcoholic beverage manufacturing
Company Website: https://www.hamadasyuzou.co.jp/
【About Daiyame Yokocho】
Hamada Shuzo's fan community newly opened on November 1, 2025. With the concept of "Connecting with everyone through the excitement of a new drink, shochu," it aims to jointly pursue ways to enjoy life through shochu. "Daiyame" is a Kagoshima food culture term meaning "to heal fatigue with an evening drink." The community was named "Daiyame Yokocho" with the desire to create a place where everyone can gather lively and recharge for tomorrow.
Daiyame Yokocho: https://yokocho.hamadasyuzou.co.jp/
【About YOSENABE】
A fan community site launched by AP Holdings in September 2024.
It is not just a fan site for companies and customers, but under our mission to "pursue the ideal state of food," we are continuously undertaking various initiatives to become a new production-sales cycle community site, developing better food experiences and food stories through our restaurant and prepared food businesses, together with farms, fishing grounds, livestock industries, regions, and store staff nationwide, while incorporating experiences.
Named 【YOSENABE】 with the wish to mix customers, employees, and producers in one pot.
Moving forward, we will continue to grow 【YOSENABE】 as a place to feel and convey value that only people can create.
Our mission is to "pursue the ideal state of food," operating over 40 diverse restaurant brands domestically and internationally, including izakaya formats like Tsukada Nojo, as well as specialized formats such as Yonpachi Gyojo, Shibaura Meat, sushi, yakitori, hot pot, and shabu-shabu.
In addition to restaurants, we also operate "Tsukada Nojo Plus," a prepared food business, and engage in the processing and distribution of poultry and fresh fish.
In the world of the "food industry" surrounding producers, sellers, and consumers, we are involved in...
*The character "浜" is officially an old character.
【Event Outline】
Date: Sunday, April 19, 2026, 18:00-20:00
Venue: Sumibiyakitori Tsukada Nojo THE2nd Shinbashi Store
Address: Urban Shinbashi Building 1F, 4-5-1 Shinbashi, Minato-ku, Tokyo 105-0004
Content:
・Introduction to the appeal of aromatic shochu such as "Daiyame" and "CHILL GREEN" by Hamada Shuzo's brewers.
・Tasting of aromatic shochu, as well as "Sekitoba" and "Kakushigura," and a pairing experience with special menus from Tsukada Nojo.
◆Background of the Collaboration
Our company's fan community 【YOSENABE】 has previously held real events inviting users of the community site, such as events with producers and customers, and invitations to in-house events, as concrete initiatives to connect customers, employees, and producers across the board, which is the purpose of a fan community.
This time, the collaboration event was realized between 【YOSENABE】 and Hamada Shuzo's fan community 【Daiyame Yokocho】 due to both utilizing the "coorum" platform provided by Asobica Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Takaya Imada).
On the day of the event, participants enjoyed an introduction to the appeal, characteristics, and recommended ways to drink aromatic shochu by Hamada Shuzo's brewers, along with pairings with menus specially devised for the day by Tsukada Nojo's food development staff.
The time spent listening to the commitment from various perspectives became a valuable opportunity to deepen the feelings towards shochu, its makers, and its origin.
Group photo, seminar by the brewers
Hamada Shuzo's popular shochu varieties, carefully selected pairing menus from appetizers
Our company will continue to strive to provide new value through the fan community site 【YOSENABE】 to ensure that customers, employees, and producers can convey their thoughts to each other, and that the future of the food industry becomes better.
【About Hamada Shuzo】
An authentic shochu manufacturer founded in 1868 (Meiji 1). It has three breweries in Ichikikushikino City, Kagoshima Prefecture: Denbei Brewery, Denzo-in Brewery, and Kinzan Brewery, each embodying the company's core shochu making principles of "tradition," "innovation," and "succession." Aiming to make "authentic shochu the true national liquor, and furthermore, a world-class beverage," the company constantly pursues new possibilities for shochu while preserving traditional techniques and flavors.
Founded: 1868 (Meiji 1)
Business: Alcoholic beverage manufacturing
Company Website: https://www.hamadasyuzou.co.jp/
【About Daiyame Yokocho】
Hamada Shuzo's fan community newly opened on November 1, 2025. With the concept of "Connecting with everyone through the excitement of a new drink, shochu," it aims to jointly pursue ways to enjoy life through shochu. "Daiyame" is a Kagoshima food culture term meaning "to heal fatigue with an evening drink." The community was named "Daiyame Yokocho" with the desire to create a place where everyone can gather lively and recharge for tomorrow.
Daiyame Yokocho: https://yokocho.hamadasyuzou.co.jp/
【About YOSENABE】
A fan community site launched by AP Holdings in September 2024.
It is not just a fan site for companies and customers, but under our mission to "pursue the ideal state of food," we are continuously undertaking various initiatives to become a new production-sales cycle community site, developing better food experiences and food stories through our restaurant and prepared food businesses, together with farms, fishing grounds, livestock industries, regions, and store staff nationwide, while incorporating experiences.
Named 【YOSENABE】 with the wish to mix customers, employees, and producers in one pot.
Moving forward, we will continue to grow 【YOSENABE】 as a place to feel and convey value that only people can create.
Our mission is to "pursue the ideal state of food," operating over 40 diverse restaurant brands domestically and internationally, including izakaya formats like Tsukada Nojo, as well as specialized formats such as Yonpachi Gyojo, Shibaura Meat, sushi, yakitori, hot pot, and shabu-shabu.
In addition to restaurants, we also operate "Tsukada Nojo Plus," a prepared food business, and engage in the processing and distribution of poultry and fresh fish.
In the world of the "food industry" surrounding producers, sellers, and consumers, we are involved in...