Commuting in over 30°C heat from morning! Essential cool items for "scorching heat & extreme heat" - "Contact Cool Tops" to be rolled out in approximately 3 times the quantity year-on-year, the largest scale ever!

Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / President and CEO: Taizo Endo) is significantly expanding its lineup of ladies' tops made with "contact cool" materials to cope with the upcoming intense heat and extreme heat. This season's deployment quantity has tripled compared to last year, marking the largest scale ever, and the products are now available at all "Yofuku no Aoyama" stores nationwide and on the official online store.

Special Website: https://tinyurl.com/4t99rcdk

When choosing business wear, working women tend to prioritize appearance, such as "design" and "neatness." However, in recent years, due to record-breaking heatwaves and increasingly long summers, there has been a growing demand for "functionality" to ensure comfort. Tops, which are worn daily and come into frequent contact with the skin, are seeing increased demand for products with "contact cool" specifications that provide a cooling sensation upon touch. Therefore, this season, while maintaining the high design quality that makes them look stylish even when worn alone, we are offering "contact cool tops" in the largest quantity ever to ensure comfort during intense heat and extreme heat.

In response to the steadily increasing demand for cooling items, the number of "contact cool tops" deployed, which was 38,000 units in fiscal year 2025, has been significantly expanded to 111,000 units in fiscal year 2026, approximately tripling year-on-year. Compared to five years ago in fiscal year 2022, this represents a 60-fold increase in quantity. Furthermore, ladies' suits equipped with contact cool functionality will also see a deployment quantity increase of approximately 1.4 times year-on-year, supporting summer business styles with a comprehensive lineup. In addition to "contact cool," the products are equipped with functions such as "UV cut" to protect the skin from strong sunlight during commutes and "quick-drying" to quickly absorb and diffuse sweat. This ensures a clean appearance without the stickiness or stuffiness of sweat after going out. The designs, featuring puff sleeves and gathers on the front, create a striking look even without a jacket, maintaining the "neatness" appropriate for business scenes.

【Product Overview】

Product: Ladies' Blouse

Selling Price: ¥3,289 (tax included) to ¥6,589 (tax included)

Sales Stores: All "Yofuku no Aoyama" stores, Official Online Store

*Information is current as of the release date.

■Transition of Deployed Quantity of "Contact Cool" Tops by Fiscal Year

■Partial Introduction of Contact Cool Product Lineup

Removable accessory bow tie for versatile styling
Color piping on the collar and sleeves as an accent
Small collar and light roll-up style cuffs are a key point
Sleeve tuck design and front metal buttons as accents

■Comments from Staff (Mika Hamajima, Manager, Product Department 1)

In stores, we are displaying icon tags that clearly indicate functionality, creating an environment where customers can easily select the perfect item for heatwaves and energy conservation measures themselves. Previously, I felt that customers prioritized design over functionality, but due to the severe heat in recent years, functionality has also become a requirement. We want customers to spend their business scenes comfortably with tops that have functions beneficial for summer and look stylish on their own.