'Minna no Suit' Wins Nikkei Trendy's 'First Half 2026 Hit Product Grand Prize' in Apparel, Surpassing 60,000 Units in Cumulative Sales

Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima / President: Taizo Endo) is pleased to announce that its new all-generation series 'Minna no Suit,' available at 'Yofuku no Aoyama' and 'SUIT SQUARE,' has received the 'First Half 2026 Hit Product Grand Prize (Apparel Division)' in the June 2026 issue of the trend information magazine 'Nikkei Trendy,' published by Nikkei BP. ■ Background of the Award: A 'Major Turnaround' in the Men's Suit Market. The 'First Half Hit Product Grand Prize' selects flagship hit products of the year based on three criteria: sales performance, novelty, and impact. In the first half of 2026, 'Minna no Suit' proposed a new style that seamlessly connects business and casual wear. After recording cumulative sales of 47,000 units by the end of March 2026, its momentum accelerated, surpassing 60,000 units in total. Its role in unearthing new market demand was highly praised as a 'major turnaround.' ■ Three Features of 'Minna no Suit.' Based on the concept 'A suit that fits everyone,' this is an unprecedented new project. ① Adopts Casual-Style Sizing: By using 'S, M, L' sizing similar to casual clothing, it simplifies the complex sizing unique to suits. ② High Quality and Overwhelming Cost-Performance: Leveraging years of tailoring expertise, the three-dimensional sewing achieves both a beautiful silhouette and comfortable wear. It realizes overwhelming cost-performance at 12,980 yen (tax included). ③ Versatility for Any Scene: While maintaining a formal appearance, it is versatile enough for a wide range of occasions, from business and formal events to casual scenes, adapting to diverse lifestyles with a single garment. 【Product Overview】 Product: Minna no Suit. Sizes: Men's Style: SS-3L, WideS-Wide3L (11 sizes total). Women's Style: SS-3L (6 sizes total). Price: Men's Style: 12,980 yen (tax incl.). Women's Style: Jacket 7,590 yen (tax incl.), Pants 5,390 yen (tax incl.). Retailers: All Yofuku no Aoyama and SUIT SQUARE stores, official online store. Special site: https://www.y-aoyama.jp/ec/shop/c/pg/1minna-no-series/ *Information is current as of the release date. ■ 'Summer Model' Now Available Due to Popular Demand. In response to customer feedback wanting to 'stay cool in scenes where a jacket is a must,' we have launched a new 'Summer Model.' Men's Style: Retains the sweat-wicking and quick-drying functions of the all-season model but features a lightweight design without back and sleeve linings. It maintains a formal, three-dimensional form while offering a light, cardigan-like feel. Women's Style: Uses a high-functional material with contact cooling, sweat-wicking, quick-drying, and UV protection features. It reduces discomfort from sun and sweat, smartly supporting the summer business scene. We will continue to propose suits that anyone can wear with confidence and in their own style, staying close to customer needs under the concept 'A suit that fits everyone.'