Koji Mizukami Delivers a Full-Throttle "Super COOOOL!!" New Commercial "Prestige Technology Ryo" to Air from May 15

Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / President: Taizo Endo) has appointed actor Koji Mizukami as the new CM character for its "Prestige Technology Ryo" series, which promotes summer-specific functionality. The new CM, Prestige Technology Ryo "Super COOOOL!!" edition, will be pre-released online from Monday, May 11, and will begin nationwide TV broadcast from Friday, May 15. Additionally, a new CM for summer formal wear is scheduled to air from Friday, June 12. This commercial visually appeals to business professionals who work hard every day during Japan's harsh and continuing summer heat, conveying the surprising comfort of "it's cooler to wear." With Koji Mizukami's energetic and passionate performance, the appeal of highly breathable shirts and contact-cooling slacks is condensed and delivered. [CM Story] The CM begins with a scene reminiscent of a morning routine. At 7:30 AM, as the alarm clock rings, Mizukami wakes up feeling the summer heat, exclaiming "It's hot!" He then puts on a "Ryo" series shirt in front of the mirror, preparing to go out. The moment he feels the refreshing sensation of the highly breathable shirt and the coolness of the contact-cooling slacks throughout his body, he shouts "Super COOOOL!!" due to the overwhelming coolness. The overwhelming comfort of the product is expressed through a production where cool air seems to emanate from his entire body. Afterwards, he is shown leaving briskly with a cool expression. Finally, Meru Nukumi, also wearing the "Ryo" series, introduces the ladies' line with the phrase "Ladies' are also Super COOOOL!!" [New CM Overview] ■ CM Title: Prestige Technology Ryo "Super COOOOL!!" Edition Broadcast Start Date: May 15, 2026 (Friday) ~ ■ Yofuku no Aoyama Official YouTube Channel ・15 seconds: https://youtu.be/JDRAvqiJGc8 ・Making-of: https://youtu.be/JRqZTzNOH0g ■ Special Website URL (Super COOOOL!!): https://www.y-aoyama.jp/ec/shop/c/pg/1prestige-technology/ URL (Summer Formal): https://www.y-aoyama.jp/ec/shop/campaign/pg/1formal-summer/ ■ CM Cuts ■ CM Episode Particularly impressive is the scene where Mizukami shouts "Super COOOOL!!" Mr. Mizukami himself approached the filming with extremely high tension, and his outstanding brightness and passionate performance brought a big round of applause and smiles to the set the moment the cut was called. Mizukami's energetic charm was fully demonstrated, making it an impressive moment symbolizing this commercial. Please enjoy the new commercial, which condenses the appeal of the "Prestige Technology Ryo" series, transforming summer business scenes into comfortable ones, along with Mizukami's passionate performance! The making-of video also includes many passionate expressions and unreleased cuts of Mizukami that cannot be seen in the main feature. ■ Interview with Mr. Mizukami Q. How was the comfort of the highly breathable shirt? A. I myself tend to get hot and sweat a lot, but I think this item allows me to maintain a fresh and clean impression. Q. How was the comfort of the contact-cooling slacks? A. Even when it was a bit hot during filming, they felt very cool, and I thought they were a great item. Q. Please tell us about your morning routine. A. I don't do anything special... (laughs) But generally, I sleep until the last minute and wake up 30 minutes before leaving, that's my routine. ■ Director's Comment Director: Hayato Nakao We filmed several patterns of Koji Mizukami's "Super COOOOL!!" passionate expressions, and all of them were interesting, making it very difficult to decide which take to use. I hope that business professionals who work hard every day can overcome the upcoming hot season with these "cooler to wear" shirts and slacks. ■ Performer Profile Born May 12, 1999, from Fukuoka Prefecture. Actor. Continuously appearing in popular works such as NHK's morning drama "Boogie Woogie" and the movie "I Met You Again on That Flower-Scented Hill." (47th Japan Academy Film Prize for Excellent Performance by an Actor in a Leading Role). In 2025, his starring films "Kowloon Generic Romance," "The Fire-Eating Bird," and "WIND BREAKER" will be successively released, and he will star in the drama "Sinanthrope." In May 2026, his starring film "TOKYO BURST -Crime City-" is scheduled for release, and he will also appear in the Netflix series "Soulmate" and Amazon Prime Video's "Criminal."