Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / President: Taizo Endo) has updated its 'Short-Sleeved Jacket,' which received significant feedback last year as an item that combines the essential dignity for business scenes with the refreshing feel unique to short sleeves. It will be released on May 7th (Thursday) at 300 major Yofuku no Aoyama stores and the official online store. Product page: https://tinyurl.com/35var3pe

Due to the recent prolongation of summer and record-breaking heatwaves, cool and comfortable elements have become essential for summer business wear. The 'Short-Sleeved Jacket,' launched last year, garnered significant attention, selling out in some stores, due to its refreshing appearance, effectiveness against air conditioning, and more polished look compared to a cardigan. With summer-like temperatures already recorded in various regions in April this year, the 'season is advancing.' Against this backdrop, the 'Short-Sleeved Jacket' is being rolled out earlier this year than last. Responding to the voices of business professionals who say, 'I can't take off my jacket even when it's hot,' the material and functions have been further updated this season.

This product features a contact cooling material that provides a pleasant cool sensation upon touch, as well as a sweat-absorbing and quick-drying function, making it a comfortable garment for hot summers. By suppressing stickiness from sweat and clinging to the skin, it maintains a smooth feel and cleanliness even during outdoor visits or commutes. We also incorporated customer feedback, such as 'I want easy maintenance after washing.' A new 'wrinkle-resistant function' has been added, focusing on ease of care after washing. In addition, with 8 other features such as UV cut, it supports business professionals' summer attire. This product also offers matching pants, allowing for set-up coordination.

【Product Overview】Product Number: AJW6334-B/AJW6333-E Product Name: Short-Sleeved Double Jacket [Set-up Wearable] Material: 100% Polyester Sizes: S-LL (4 sizes in total) Selling Price: 14,190 JPY (tax included) Colors: Charcoal Gray, Greige Sales Stores: 300 major Yofuku no Aoyama stores (Greige available in 200 stores), official online store *The information provided is current as of the release announcement.

Product Features 8 convenient features for summer ① Contact Cooling (New): Uses a material that feels pleasantly cool the moment you put it on, perfect for hot summers. ② Sweat-Absorbing & Quick-Drying (New): Quickly absorbs and dries sweat. Prevents stickiness and sweat stains, keeping you clean. ③ Wrinkle-Resistant (New): Resists wrinkles even when put in a bag, and easy care after washing, no ironing needed. ④ UV Cut: Blocks strong sunlight during outdoor visits and commutes. Provides UV protection just by wearing it. ⑤ Breathability: Good airflow, dissipates heat inside the clothing. Looks and feels cool. ⑥ Stretch: Excellent elasticity that doesn't hinder movement. Comfortable for raising arms and desk work. ⑦ Lightweight: Doesn't cause shoulder stiffness even when worn for long periods. ⑧ Washable: Machine washable at home. Quickly refreshes from summer sweat and odors.

Wearing Image Matching pants are also available. Set-up wear is possible.

Manager's Comment Saya Takai, Manager, Product Department 1 The item that sold out in some stores last year has evolved. We have newly adopted materials and functions that are desirable for summer, making it even more comfortable. The 5-sleeve design that hides the upper arm to make the arm look slender, and the relaxed silhouette that allows for easy movement, are also key points. It is a versatile item that can be worn as a set-up with matching pants. We highly recommend it to customers who say, 'I want to dress lightly in summer, but a jacket is essential for meetings and negotiations.'

FACT BOX

  • Source: PR TIMES
  • Category: New Product