Business Summer Staple 'Polo Shirts' Sales Grow 3.5x in 6 Years; Aoyama Trading Launches Largest-Ever Expansion with 130% More Inventory

Based on the management philosophy of 'contributing further to society through retail and services based on sustainable growth,' Aoyama Trading Co., Ltd. operates a diverse range of businesses centered on its core business wear segment, which specializes in suits and related apparel. Other segments include general merchandise retail, franchise operations, and comprehensive repair services. In recent years, the business wear segment has put significant focus on women's items, business casual wear, and custom-made suits.

The demand for polo shirts in the business scene has surged due to the normalization of 'Cool Biz' culture and the diversification of working styles. Data shows that sales volume has increased approximately 3.5 times from fiscal year 2018 to 2023. Recognizing this trend, the company has secured inventory at 130% of previous year levels for the current season. The lineup features high-performance materials such as 'Contact Cooling' to reduce heat discomfort and 'Quick-Dry' to manage sweat, supporting business professionals through Japan's increasingly long and intense summers. These products are available at 'Yofuku no Aoyama' stores nationwide and online.