Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / President: Taizo Endo) will launch the "WEAR SHiFT Suit," which reuses polyester from suits (such as linings) collected from customers in stores, as part of the "WEAR SHiFT" project aimed at realizing sustainable fashion. It will be available from April 14th (Tuesday) at all Yofuku no Aoyama stores and the official online store. Product page: https://tinyurl.com/ynp5kcc6 ■ What is WEAR SHiFT? Under the declaration "Let's make clothes that never end," recycling boxes for unwanted clothing have been installed in "Yofuku no Aoyama" and "Suit Square" stores nationwide since October 2023. This has created an environment where customers can easily participate in eco-activities. In November 2024, a circular "WEAR SHiFT Suit" incorporating wool from suits collected in stores was born. Release (Recycling Box): https://prtimes.jp/main/html/rd/p/000000071.000115161.html Release (WEAR SHiFT Suit): https://prtimes.jp/main/html/rd/p/000000221.000115161.html ■ "WEAR SHiFT Suit" reusing polyester from collected clothing The outer fabric is 100% recycled polyester, with 2% from collected clothing (such as linings) and cutting scraps generated during the manufacturing process, 18% from other collected clothing, and 80% from PET recycled materials. Collected clothing and cutting scraps are regenerated into high-quality polyester for suits through advanced spinning and weaving technology. In addition, "ECO BLUE" made from recycled PET bottle raw materials is used for the body lining, and "biomass raw materials" are used for the buttons. Furthermore, recycled paper containing 10% of the company's collected clothing is used for hang tags, making it a more environmentally friendly circular suit than ever before. Jacket: 2-button single, lightly and softly tailored with a "soft construction" of a two-layer interlining without shoulder pads. By allowing room in the body width while setting the waist position high, it gives a relaxed yet visually smart impression. Slacks: The knee position is set high, and tapering towards the hem creates a smart silhouette. 【Product Overview】 Product: WEAR SHiFT Suit (Product number: 59361104S-21, 41) Color/Pattern: Blue, Gray/Woven pattern Material: Outer fabric: 100% polyester (Aoyama collected clothing lining + cutting scraps 2%, other collected clothing 18%, PET recycled 80%), Lining: 100% polyester (ECO BLUE: 100% recycled polyester) *Hang tags and chest tags use recycled paper containing 10% of the company's collected clothing. Sizes: YA3-7, A4-8, AB4-8, BE4-8 (21 sizes in total) *Sizes vary by color. Selling price: 32,890 yen (tax included) Sales stores: All Yofuku no Aoyama stores, official online store *The information provided is current at the time of the release announcement. ■ Circular Recycling Platform ■ Comment from the person in charge (Kota Kawaharabayashi, Manager, Product Department 1) The "WEAR SHiFT" project started in October 2023 with the installation of recycling boxes and the declaration "Let's make clothes that never end." Following the wool model realized in 2024, we have now completed a new circular "WEAR SHiFT Suit" that reuses polyester from suit linings collected in stores. This product uses all recycled fabrics, and from hang tags to chest tags, collected clothing is blended, forming a mechanism to fully utilize resources across the entire platform. Please experience this new garment that combines "the joy of fashion" and "environmental consciousness," as well as easy care with its washable function.
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- Source: PR TIMES
- Category: product_launch